MoMo #10 - Dirk Groten

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Mobile as a loyalty platform

See the video at:
http://www.mobilemonday.nl/2009/04/03/momoment-momo-10-dirk-groten/

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MoMo #10 - Dirk Groten

  1. 1. THE MOBILE LOYALTY PLATFORM What can a company do to retain me as a loyal customer?
  2. 2. LOVE = LOYALTY
  3. 3. ATTENTION BY SHOUTING!
  4. 4. PREPAID = mobile PAY AS YOU G O
  5. 5. PLASTIC LOYALTY
  6. 6. FEEL SPECIAL 2 PRIORITY PRIVILEGES 1 3 PREFERENCES P 4 4 PREMIUM
  7. 7. ≥2 P's FOR ATTRACTION
  8. 8. LOYALTY BUSINESS PERSPECTIVE
  9. 9. I LOVE LITTLE KITTENS FEEDBACK = REVENUE
  10. 10. ENERGY COMPANY products and services ... energy company
  11. 11. KEEP IN TOUCH
  12. 12. LOYALTY CUSTOMER PERSPECTIVE BRAND 1 BRAND 2 BRAND 5
  13. 13. RETAIL SHOPPING
  14. 14. SHORT MESSAGE SHIRT Dear Roger, IMBLUV, WILL YOU TAKE ME OUT? ;-X Yasmin Dear Roger, IMBLUV, WIL L YOU TAKE ME OU T? ;-X Yasmin Kiezen Meer s o n y e ri c s s o n 1 2 3 4 5 6
  15. 15. YOU’RE NOT ALONE
  16. 16. NEW MOVIE MINUTES
  17. 17. CONTENT INSURANCE REGISTE RECEIPT RED CODE: 9386HHR ND RA W BE N Movie TM Minu tes RENEWAL INSURANCE GED A M DA
  18. 18. DO IT TOGETHER
  19. 19. HERE- movers
  20. 20. WHO AM I LOYAL TO? DIRK GROTEN dirk.groten@uluru-amsterdam.com

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