Speaking during the Marketing Automation Unplugged-event organized by SBD on February 5th 2015, Charlotta Wark presented IBM's solution for data usage in marketing.

1. Your Clients are talking!
Are you listening?
Charlotta Wark

2. “The Computer nerd, turned in to
a Marketing Director”

4. 2010
VolumeinExabytes
9000
8000
7000
6000
5000
4000
3000
2020
Percentage of
uncertain data
Percentofuncertaindata
100
80
60
40
20
0
Sensors
& Devices
VoIP
Enterprise
Data
Social
Media
You are
here

6. Partner with your CIO
to start using analytics
now
Use analytics to become
personal with your Clients
Team cross C-level to
work on your corporate
character – Today, “how
you are, is who you are”
Three tips …

7. @CharWark linkedin.com/in/charlottawark