How to Build, Optimize and Lead Data-Driven Ecommerce Experiences
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Intro session ans assessment test @ eTail Copenhagen 2018
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How to Build, Optimize and Lead Data-Driven Ecommerce Experiences
- 2. Hej ! I’m Thomas #frenchinhelsinki #dadof3boys #15yearsecommerce #uxlead #mentor #happinesshacker
- 5. +29%
- 6. Doing the latest whats with a lot of efforts to achieve great results
- 9. does that sound familiar?
- 10. 4 questions
- 11. B O L D
- 12. How to Build, Optimize and Lead Data-driven ecommerce experiences
- 13. Build 10 2 43 5
- 14. High quality with predictable efficiency All results measured and shared Energised and self-driven team Next move: optimisation 4 5
- 15. “MVP” quality, late and over-budget Blind results and no insights Drained and resigned team Next move: next “urgent” project 10
- 16. your Build ? 10 2 43 5
- 17. your Build ? 10 2 43 5
- 18. your Build ? 10 2 43 5
- 19. Optimization
- 20. Non-stop optimization program Significant and Holistic experiments Open process in and out Reliable results 4 5
- 21. All the tools but no IT ressources Basic experiments mostly UI 95% confidence rate is good Done only by one team 10
- 22. your Optimisation ? 10 2 43 5
- 23. your Optimisation ? 10 2 43 5
- 24. your Optimisation ? 10 2 43 5
- 25. Lead
- 26. Mindset rooted in wonder Focus on progress and people Team prioritisation based on facts Tangible vision used to make choices 4 5
- 27. Mindset rooted in fear Focus on projects, org and tech HiPPO prioritisation based on beliefs Conceptual vision not really actionable 10
- 28. your Lead ? 10 2 43 5
- 29. your Lead ? 10 2 43 5
- 30. your Lead ? 10 2 43 5
- 31. Data-driven
- 32. Start: shapes tactic Middle: drive uncompromised choices End: evaluate, learn and celebrate Always: monitor qualitative progress and feed outside->in opportunities 4 5
- 33. Start: just project KPIs Middle: “difficult” => average opinion End: not a priority anymore Always: lot of reports but few actions 10
- 34. your Data ? 10 2 43 5
- 35. your Data ? 10 2 43 5
- 36. your Data ? 10 2 43 5
- 37. B O L D
- 38. B O L D
- 39. B O L D B O L D Join round table #15 at 5:40pm
- 40. Prioritize progress vs projects Choose wonder vs worry Focus on your team vs on tech Put your datas in action Remember money follows JOY!
- 41. Join round table #15 at 5:40pm Get notified of next BOLD workshop : ttonder@gmail.com