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実践行動経済学
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実践行動経済学
1.
実践行動経済学 健康、富、幸福への聡明な選択 第3回Tsukuba.L.T@2D305
Presenter:Nakata
2.
3.
なぜなら、人間特有のバイアスのもとで選択をしてしまうからだ。
4.
->最良の選択を促すナッジが必要 このプレゼンは本書にある次の二つの考え方を簡単に説明します。
5.
6.
目の前のことを優先
7.
感覚に左右される ヒューマン
8.
9.
統計でモノを見る
10.
他人に左右されない エコノ
11.
12.
現状維持
13.
フレーミング
14.
・・・・・・・ 人間は複雑な世界に対応するために様々なフィルターを通じて世界を見ている。
15.
Shepard の錯視 バイアス(2)
錯視の一例
16.
17.
PCのデフォルト設定
18.
オートコレクト
19.
・・・・・・・ 選択を助ける
20.
結論 複雑で多岐にわたる選択肢から最適な選択を行うことは難しい。 選択を促す者(選択アーキテクト)は、どうすれば相手をナッジできるかを考えるべきだ。
私たちの多くはヒューマンだから
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