http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/ I recently asked several marketing professionals in my network the following question: Is there a brand that you would consider an innovator or leader when it comes to their B2B content marketing? The growth of B2B Content Marketing keeps growing and with growth comes the need to differentiate and innovate in order to garner attention through the noise. Dozens of case studies, polls, statistics and white papers prove that B2B Content Marketing drives engagement, trust and conversions. Some of the brands that popped up frequently as I surveyed these marketing professionals were: Hubspot, UPS, American Express, Salesforce, GE, IBM, LinkedIn. All the B2B brands that the marketing professionals mentioned below share one thing in common. The brands are able to illicit an emotional connection, provide relevancy and have an overall “WOW Factor” that make their content marketing pop and stand out from the masses. Brands that are able to be innovative and creative with their content marketing will have a higher probability of success with their campaigns. The various B2B brands mentioned by the 21 marketing professionals below are sharing and producing the most innovative content…but what exactly is innovative content?

1. We asked 21 Marketing Pros:
Which B2B brands have the most
innovative content marketing?
Here’s what they said……

2. Danny Scheriber,
Marketer at Zapier
Says that the B2B Brands
with the most innovative
Xero, Wistia, Flywheel, Help Scout, Intercom,
UnBounce
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

3. Amaury Blondet,
Managing Director
idea939
Says that the B2B Brands
with the most innovative
content are:
Zendesk, American Express, Oracle
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

4. Andrea Contres,
Marketing Manager
at Baker Tilly
Says that the B2B Brands
with the most innovative
content are:
Marketo, Eloqua, Target, PwC, Deloitte, LinkedIn
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

5. Kelly J. Waffle, VP at
MarketBridge
Says that the B2B Brands
with the most innovative
content are:
ADP, Dell, Humana, GE, Sungard, Xerox
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

6. Dan Hutson, VP of
Communications &
Marketing at
be.group
Says that the B2B Brands
with the most innovative
content are:
Maersk, GE, Hubspot, Content Marketing Institute
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

7. Ellen Sirull, Senior
Content Marketing
Intuit
Manager at
Experian Consumer
Services
Says that the B2B Brand
with the most innovative
content are:
Intuit
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

8. Scott Linabarger,
Senior Director of
Multichannel
Content Marketing
at Cleveland Clinic
Says that the B2B Brands
with the most innovative
content are:
Atomic Reach, Chartbeat
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

9. Brendan Cournoyer,
Director of Content
Marketing at
Brainshark
Says that the B2B Brands
with the most innovative
content are:
Exact Target, Lattice Engines,
UberFlip, SAP, IBM, Intel
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

10. Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

11. Cheryl Wiegert,
Content Strategy
Manager at Lowe’s
Home Improvement
Says that the B2B Brand
with the most innovative
LinkedIn
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

12. Fernando Larez,
Director of
Marketing at VUE
IBM, Xuber
Software
Says that the B2B Brands
with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

13. Chelsea Duran,
Social Media
Marketing Manager
at Vintage Wine
Estates
Says that the B2B Brands
with the most innovative
content are:
Hubspot, Hootsuite
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

14. Dean Nicolls, VP of
Demand Acquisition
at Infrascale
Says that the B2B Brands
with the most innovative
content are:
Hubspot, Box.com
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

15. Jay M. Thomas,
Marketing Manager
at SourceAmerica
Says that the B2B Brand
with the most innovative
Blackbaud
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

16. Kerry O’Leary,
Marketing Director
at eSchoolView
Says that the B2B Brand
with the most innovative
Hubspot
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

17. Maritza Lizama,
Chief Marketing
Strategist of LiMón,
Says that the B2B Brand
with the most innovative
content are:
Segue Technologies
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

18. Mic Adam, Social
Media Policy
Creator at Vanguard
Splunk
Leadership
Says that the B2B Brand
with the most innovative
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

20. Sheryl Cattell, Senior
Director of
Marketing at Cross
Country Home
Services
Says that the B2B Brand
with the most innovative
content are:
Salesforce
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

21. Jill Rowley, Social
Selling Evangelist at
JillRowley.com
Says that the B2B Brands
with the most innovative
content are:
Hubspot, GE
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

22. Brian Breslin,
Founder of Refresh
Miami
Says that the B2B Brand
with the most innovative
content are:
Kissmetrics
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

23. Samantha
McDuffee, Director
of Marketing at
TeamBonding
Says that the B2B Brands
with the most innovative
content are:
OfficeVibe, Big Ass Fans
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

24. Carol Lustig, Content
Manager at Jarden
Consumer Solutions
Says that the B2B Brand
with the most innovative
UPS
content are:
Source: http://www.triblio.com/blog/most-innovative-content-marketing-b2b-b2c-brands/

25. Or visit Triblio.com
to learn more