You need to narrow down your internet marketing. You can't cover everything in your niche (no matter how intelligent you think you are). So drill down and specialise. It's easier and the bonus is there's usually more money to be had, Win-win.

1. Deciding on Your Internet
Marketing Model
You've probably heard the saying "Jack of all trades but master of
none"
I'm used to it – my degree was Business Studies and that's quite
close to the definition. We had lots of topics and in reality skimmed
the surface of most of them.
That works OK for initial education and it gave me an overview of
the real world.
But specialising is where the real action is.

2. Deciding on Your Internet
Marketing Model
That applies just as much to internet marketing as it does to any
other thing in life.
Things are too complicated to know everything about everything.
Even in something that appears to be a drill-down, there are
differences between AdWords, Facebook ads, regular ads,
retargeting ads, lower tier networks (Outbrain, 7Search, etc.)

3. Deciding on Your Internet
Marketing Model
The same goes for the niche you're in.
I just got sent a list of sub niches (it was part of a pitch to buy a
product aimed at selling email newsletters to people) and it had 16
sub niches for weight loss, 28 for dating and 20 for online
marketing.
And some of those were still quite broad.

4. Deciding on Your Internet
Marketing Model
If your online internet marketing isn't going to plan or seems to
have stalled, take a bit of time to work out whether or not you've
drilled down far enough.
If you're still at the "everything" stage then you definitely need to do
this.
But even if you're in a narrower market, this still applies.

5. Deciding on Your Internet
Marketing Model
Take my affiliate business.
I often glibly say that I'm in the self help/personal development
niche.
But that's huge.
If I'm pushed, I'll say that I prefer meditations, hypnosis and
subliminals.

6. Deciding on Your Internet
Marketing Model
But in reality I'm in sub niches of each of those.
Why?
Because they're too big on their own.
One hypnosis program I promote has over 1,000 tracks available.
That's up from a few hundred when I first started promoting them
over a decade ago.

7. Deciding on Your Internet
Marketing Model
They cover confidence, weight loss, dating, personal problems,
improving skills and much more.
Way too many to concentrate on.
Likewise with meditation I usually home in on binaural beats rather
than any of the other umpteen methods although I do sometimes
talk about breathing and walking meditations as well.

8. Deciding on Your Internet
Marketing Model
Some of that is because I like to have some diversity.
I don't like writing or recording stuff about the exact same topic day
in, day out.
So I can pick and choose a bit.
But it's all still in the same approximate sub niche, so anyone
finding my sites or subscribing to my newsletters can probably
relate to the topics I cover.

9. Deciding on Your Internet
Marketing Model
Some of it is because I like the scatter gun approach.
You never know ahead of time precisely what will generate traffic.
Keyword tools guess at numbers, even though they try to make
themselves look precise.
Competitor analysis tools are even closer to a crystal ball – without
access to the analytics or log files of the sites, they don't know the
numbers even if they claim they do.

10. Deciding on Your Internet
Marketing Model
So take the time to decide your internet marketing model.
One of the reasons I like affiliate marketing is that you can test a
new sub niche without too much effort.
Pick a product – ideally from a vendor you've promoted before so
that you know the likelihood of it converting.
Create a few pieces of content – a video like this one, the slides
turned into an article works nicely.

11. Deciding on Your Internet
Marketing Model
Put the content somewhere – YouTube, Facebook, your own site.
Tweet about it and generally try to get some traction.
Repeat a few times – I like the process of concentrating on a sub
niche for a few weeks because it's more likely something will stick
than if you just create one lonely piece of content.
Monitor the results.

12. Deciding on Your Internet
Marketing Model
Do that in half a dozen different possible niches – one a month for
the next 6 months – and you'll have a much better idea what works
for you as well as for your potential customers.
So if you like making videos like this one, great.
If that fills you with dread and you get tongue tied, do blog posts
and Facebook groups instead.
Your choice.

13. Deciding on Your Internet
Marketing Model
But you won't know until you test the water.
All the theory in the world doesn't help you to find out what actually
works.
This kind of semi-scientific approach works well.
It's a good compromise between guessing and over-analysis.

14. Deciding on Your Internet
Marketing Model
And if you'd like some more help, click this link.
I'll send you some useful information that will help you decide.
I can't make the decision for you – only you will know whether
you're trying to fit a square peg into a round hole.
But I can point you in the right direction and tell you what works for
me in the real world.
If that sounds good, click the link and join me. Free. No obligation.