Joshua Trenton Lyle is a recent graduate of the University of Georgia with a Bachelor of Arts in Advertising and a New Media Certificate. He has over 3 years of experience interning at an advertising agency where he managed teams and focused on how marketing communications relate to Maslow's Hierarchy of Needs. Lyle also has experience developing integrated marketing campaigns as part of student advertising competitions and managing client relations as an account executive for a student-run agency. He maintains a leadership role in his fraternity and various campus organizations.

1. Joshua Trenton Lyle
trentlyle@gmail.com
(478) 986-7627
290 Northside Drive • Athens, GA 30601
Education
The University of Georgia, Athens, GA December 2011
The Grady College of Journalism & Mass Communication
• Bachelor of Arts in Advertising
• New Media Certificate
• Major GPA: 3.5/4.0; Overall GPA: 3.3/4.0
• Honors and Awards: Hope Scholarship Recipient, Sigma Nu Scholarship Award
RElEvant ExpERiEncE
Snowden-Tatarski, Athens, GA May 2010 - Present
Lead Intern
• Managed a team of 10 conducting research on the relationship between Maslow’s Hierarchy of Needs and marketing
communications for the book Carrots
• Personally focused on how the biological need of sex is presented in advertising, how the concept of security translates to the
promotion of material goods, and how praise can be used as currency in order to manipulate others
• Coordinated and administered weekly meetings and maximized team potential by delegating work to member’s strength
Collegiate Effie Competition, Athens, GA January 2011 - Present
Team Member
• Developing an integrated, multichannel marketing campaign to drive awareness for the new MINI Countryman
HSBT Student Advertising Agency, Athens, GA January 2010 - February 2011
Account Executive
• Managed relations with the client SunO Desserts and directed team of 6 students on competitive research and message strategy
• Executed sales promotions and communications through an advertising campaign consisting of print, out-of-home and online media
lEadERship & activitiEs
UGA AdClub August 2009 - Present
VP of Membership
• Coordinated and planned all activities relating to membership and new member recruitment
• Served as liaison with the AAF in submitting official national dues and membership information
• Maintained membership database, listserv, and record keeping with all AdClub activities, including tracking member attendance to
all events
Alumni Relations Chair
• Assisted in maintaining records of the AdClub alumni database
Sigma Nu Fraternity, Mu Chapter August 2007 - Present
Recruitment Chair
• Managed a committee of 15 and directed the efforts of an entire chapter of 120 men towards recruitment
• Allocated a budget of $20,000 and orchestrated various events in cities across the Southeast
Social Chair
• Co-managed a budget of $30,000 and coordinated various events internally and externally of the Fraternity
New Media Institute, Cub Scout Leader August 2010 - Present
Relay for Life, Ad Club Team Member January 2008 - Present
Interfraternal Council, Public Relations Committee August 2007 - May 2008
WoRk ExpERiEncE
Resort Service Inc., Savannah, GA December 2007 - Present
General Maintenance Worker
• Repaired industrial washers/dryers and other various maintenance work as needed
University of Georgia Police Department, Athens, GA August 2009 - April 2010
Escort Driver
• Provided safe transportation for students, faculty and staff as a driver or dispatcher
PSHH Consulting Service, Knoxville, TN June 2008 - July 2008
Marketing Intern
• Assisted in the creation and launching of company’s online website
• Provided clerical aid for partners though filing, mailing and other necessary task for the daily operation of the firm
skills
Operating System: Mac OS X, Microsoft Windows XP
Software: Proficient in Microsoft Office Suite, Adobe Acrobat, InDesign, and Photoshop; Knowledgeable in WordPress and Dreamweaver