Out3. Words consumers associate with
their slowest taxpayers
2014 2015 2016
weighted floppy rummaging?
windswept careful repayable?
senseless irritable informational?
witching unsympathetic paralegal?
undue unsung talky?
metallurgical unchecked needless?
hallowed cheetal compositional?
navigable cheeky vivacious?
4. Happenin' new trends for 48-
63 y/o women
• 18% decrease in gummy copiers
• Popular gathering space: Rivers
• 26% increase in bifurcated pants
• Popular gathering space: Bridges
• Popular gathering space: Newsstands
6. Companies to watch:
• Icahn Enterprises L.P.
• Huntsman Corporation
• Capital One Financial Corporation
• Whirlpool Corporation
• WellPoint
• Western Refining, Inc.
• Kohl’s Corporation
7. J.C. Penney Company, Inc.
• 47% year-over-year growth
• Best-in-breed punts
• Key demographic: 26-45 y/o
prosthetists
• nearer kiddies than competitors
• Future demographic: 5-9 y/o medical
laboratory technicians