Travellers Choice provides a range of benefits and services to its member travel agents to help them grow their businesses. This includes preferred supplier agreements which provide additional commissions, access to marketing support and resources from the corporate office, training programs, and networking opportunities through annual conferences. Members also gain recognition through Travellers Choice's awards program. The application process to become a member involves completing forms, paying various fees, and providing documentation such as copies of the travel agent's license and business registration. Final approval is determined by the Board of Directors.

3. Services Benefits
Competitive product and commission arrangements Additional income to member agents
Distribution of supplier commission rebates Additional income to member agents
Distribution of operating profit
Additional income from end of year trading
rebates and dividends
Comprehensive national, state-based and local area
marketing services and support
Incremental sales and income potential,
enhanced agency profile
Access to a State Business Development Manager Assistance with sales and marketing development
Access to corporate office resources Professional support and advice
Fully funded group membership of AFTA Access to all AFTA services and benefits
Training programs and annual conference Training and networking opportunities
Worldwide Independent Travel Network (WIN)
member shareholder
Commercial opportunities including access to a
corporate hotel program and global DMC network as
well as the ability to partner with TMCs for
international corporate accounts

4. Awards & Recognition
Choice Awards
The Choice Awards recognise and reward those members who make the greatest contribution
to Travellers Choice through their preferred supplier sales. The program recognises the top 30
agents as Gold, Silver or Bronze Choice Award winners based on financial results achieved
during the last complete financial year. Winners receive a range of benefits including an invitation
to attend an exclusive reward trip.
Brian Pateman Agency Award for Excellence
This award recognises an agency member committed to the achievement of excellence across
a range of criteria that support the culture and values of Travellers Choice and which enable
all members to qualify, irrespective of agency size and membership duration. These include
preferred supplier sales, attendance at events, involvement in local area and discretionary
marketing, general positive attitude towards membership and support of fellow members.
The award is in memory of Brian Pateman, a founding member of the group who owned
Walkabout Travel in the 1980-90’s in Perth, and who championed providing excellence in
customer service.
Top Performing Agent Awards
Preferred suppliers nominate one Travellers Choice agency to receive the Top Performing
Agent Award based on the agent’s support in any of sales volume, year on year percentage
sales growth, local area sales development initiatives, product knowledge, staff/agency
professionalism and function participation and involvement.
Encouragement Award
This award recognises a smaller agency member who has significant support and demonstrated
growth in preferred supplier selling.
Service Awards
The Service Awards recognise agency membership tenure of the group and Travellers Choice
staff employment longevity. They are awarded in recognition of 10, 15, 20 and 25 years of
service.
Travellers Choice has an awards program which recognises the
many ways in which members contribute to the group.
2012
Choice Awards
Congratulations to
Ucango Travel & Cruise Centre
on achievement of
Travellers Choice Chief Executive Officer
Christian Hunter
GOLD CATEGORY

5. MARKETING SERVICES
*Conditions: This incentive is for Travellers Choice members only. Incentive eligible bookings: All land bookings and South African Airways air arrangements booked and deposited through The Africa Safari Co between 07 Jan and 31 Mar 13. A
bookings will not be valid. Prize: The three agencies achieving the highest combined revenue will receive one twin share place on the educational which will run 04-14 Aug 13. Educational participants will be required to pay airport taxes and
(approximate value $600 per person) as well as other costs for meals, travel insurance etc which are not included. Further conditions apply. Prizes will be awarded at the discretion of The Africa Safari Co and Travellers Choice and their decisio
Prizes are non-transferable or redeemable for cash. The winners will be announced in April 2013. Travellers Choice Ltd T/A Travellers Choice. LIC 9TA1389.
Win an educational
to South africa With
The Africa Safari Co!The Africa Safari Co!
All you need to do is book your clients’ African land
arrangements and South Africa Airways airfares with
The Africa Safari Co between 07 January – 31 March 2013.
The three agencies with the highest revenue will each win one
place on this fantastic educational which includes flights to
South Africa, accommodation and more!
This is your chance to win one of three places on an exclusive
Travellers Choice educational with The Africa Safari Co to South Africa
in August 2013. You’ll get to visit Port Elizabeth, Plettenberg Bay and
the beautiful Garden Route, go game watching at Shamwari Game
Reserve, and explore Cape Town and its surrounds including Table
Mountain and the Winelands!
Call 1300 78 78 58
travellerschoice.com.au
Participate in
marketing activities
that suit your
objectives and
budget
Member marketing opportunities
Members benefit from a range of marketing and promotional opportunities as part of annual
membership. These include:
• National campaigns to drive enquiry to your agency
• Agency display and point of sale materials such as posters and flyers
• Discover magazine published three times a year exclusively for Travellers Choice
• Exclusive member incentives rewarding support and sales with preferred suppliers
• Travellers Choice website listing for consumers to find a local agent and make a travel
enquiry
New members receive a complimentary A1 poster system and Open / Closed door sign, as well
as a copy of the Travellers Choice Member Marketing Kit, which includes:
• Member marketing manual – information about Travellers Choice marketing services and
suggestions to help you devise your own marketing plan
• Corporate style guide – explaining the ethos of the Travellers Choice brand, as well as
practical use of logos, colours and fonts when using the Travellers Choice brand in your
advertising and printed collateral
• Customer service manual – to help your staff provide your customers with exceptional
customer service
Cooperative marketing opportunities
Members are invited to participate in a range of cooperative marketing activities designed
to promote your business as well as the Travellers Choice brand. These elective marketing
opportunities are offered on a ‘chest of drawers’ concept, enabling you to choose whether to
participate based on your agency’s individual marketing objectives and budget:
• Site builder member websites
• TC Direct (email marketing)
• Cruise Club
• Co-branding (signage, uniforms, stationery and merchandise)
• Local area marketing
• Messages on Hold
• Country Guides
5ways t
get t
know t
city
ange
immerse yourself in mesmerisi
mosques, secret laneways and intrica
tapestries in colourful Moroc
Moroccan
maze
glaMorous
caMping
glamping: there’s
no need to rough it
cruise
the long
white
cloud
Autumn 2013
your travel Magazine
Travellers Choice provides members with diverse, effective
and affordable marketing services.

6. MARKETING SERVICES
Recognition of our
established and
trusted name
Site builder
Travellers Choice site builder member websites provide a personalised, low maintenance
online presence for a fraction of the cost of a one-off site. Available as standard websites or
iframes for existing websites, they are continuously updated with a product feed from the
Travellers Choice corporate website. Key benefits:
• Low monthly investment
• Design options reflecting the Travellers Choice brand or your own agency brand
• Customisable home page template for further personalisation
• User friendly content management system for you to promote your own offers and
events
• Generate revenue from white label booking links
• Competitions to grow your database
TC Direct
TC Direct is Travellers Choice’s web based email marketing program offering members a
quick and cost-effective marketing tool to help you be the first to get specials to your clients,
maintain client relationships, and capture your share of the online market. Key benefits:
• 3,000 free emails per month
• Enewsletters produced for you every month including an automated send option
• Easy to use editor with spam check function to create your own enewsletters
• Subscription forms and client profiling tools to grow and manage your database
• Campaign statistics to measure your success
• SMS marketing capabilities
• Splash pages (stand alone HTML web pages) for promotions and special offers
Cruise Club
The Travellers Choice Cruise Club is an exclusive marketing service for members who want
to grow their cruise business. Membership of the Cruise Club provides cruise-focused
members with access to the marketing of specially packaged cruise product along with tools
to grow cruise sales. Key benefits:
• Cruise Lines International Association Australasia (CLIA) membership
• Subsidised optional membership of wholesaler partner The Cruise Team’s specialist
program
• Printed mail-outs to your cruise client database coordinated by Travellers Choice
• Dedicated cruise enewsletters (for TC Direct subscribers)
• Tier-targeted Location Incentive program offering additional commission of up to 1%
Co-branding
Travellers Choice encourages members to use the corporate brand where possible to
capitalise on consumer recognition of our established and trusted name in the travel industry.
Co-branding opportunities:
• Agency signage
• Stationery and merchandise
• Uniforms
• Advertising
• Promotional collateral
• Email marketing and site builder member websites
Unique Selling Proposition
Our understanding and passion for travel ensures our
customers have the travel experience they want.

7. SENIOR MANAGEMENT GROUP
The Travellers Choice Senior Management Group
contains experienced and professional people with
backgrounds in the travel industry.
The Senior Management Group leads a team of dedicated and reliable
corporate office personnel based in Perth, Western Australia.
Senior Management Group
Christian Hunter
Chief Executive Officer
Christian has worked in the UK and Australian travel industries for more
than 20 years. He has extensive experience in the travel agency sector and
also holds a Bachelor of Commerce. Christian joined Travellers Choice in a
finance role in 2004 and held several positions, including General Manager,
before being appointed as CEO in 2012. Additionally, he is a Director of the
Australian Federation of Travel Agents (AFTA).
Robyn Mitchell
Marketing Manager
Robyn has post-graduate qualifications in marketing and public relations
and provided marketing services to Perth-based companies before joining
the Travellers Choice marketing department in 2006. In 2010 she was
appointed as Marketing Manager and now leads a team responsible for
delivering a broad portfolio of marketing services.
Leith Poad
Sales Development Manager
Leith commenced her career in travel in 1996 with the Australian Federation
of Travel Agents following university studies. She has a background in
training and spent two years in Sydney in a national sales and business
development role with a large travel wholesaler. Leith has worked for
Travellers Choice for over 10 years in various roles including administration,
marketing and sales. From 2007 she held the position of Business
Development Manager in Western Australia, and in 2011 was appointed to
the national role of Sales Development Manager.
(from top to bottom) Christian Hunter,
Robyn Mitchell, Leith Poad

8. STATE BUSINESS DEVELOPMENT MANAGERS
(from top to bottom) Sharon Richardson, Simon Lang, Jane Southee, Melissa Robertson, Bruce Russ, Andrea (AJ) Moore
Sharon Richardson
Business Development Manager
Victoria Tasmania
Tel 0408 404 633
Email srichardson@travellerschoice.com.au
Simon Lang
Business Development Manager
Queensland Northern New South Wales
Tel 0439 448 870
Email slang@travellerschoice.com.au
Jane Southee
Business Development Executive
Queensland Northern New South Wales
Mob 0400 017 119
Email jsouthee@travellerschoice.com.au
Melissa Robertson
Business Development Manager
Western Australia
Tel 0426 226 795
Email mrobertson@travellerschoice.com.au
Bruce Russ
Business Development Manager
New South Wales Australian Capital Territory
Tel 0407 299 494
Email bruss@travellerschoice.com.au
Andrea (AJ) Moore
Business Development Manager
South Australia Northern Territory
Tel 0408 812 599
Email ajmoore@travellerschoice.com.au
The Travellers Choice team of Business Development Managers
is dedicated, enthusiastic and highly experienced.
Sharon started her career in travel in
1976 as a consultant with Stewart
Moffat Travel. She then held sales
roles with Thai Airways and DriveAway
Holidays before joining Travellers Choice
in 2000.
Simon’s travel career started in 1965
with PO Orient Lines. He then spent
nearly 30 years in various roles with
Ansett Airlines and Traveland before
joining Travellers Choice in 2002.
Jane has 20 years experience in
the travel industry including several
corporate consultant roles with Carlson
Wagonlit Travel. She has been with
Travellers Choice since 2009.
Melissa has worked in travel since 2000
as a corporate consultant as well as in
customer service and sales roles with
Trafalgar and Insight Vacations. She has
been with Travellers Choice since 2012.
Bruce has worked in the travel industry
for over 30 years. In addition to retail
agency roles, he has also held positions
with Harvey World Travel and Great
Southern Rail. Bruce has been with
Travellers Choice since 2004.
AJ’s career in travel spans 25 years.
After managing the Harrods travel
department, she also held roles with
Top Deck Travel and Jakarta’s Pacific
Travel before joining Travellers Choice
in 2001.

9. MEMBER TESTIMONIALS
Travellers Choice
members are
aiming for the
same goal
Julie-Ann Silvey
Chelsea Cruise Travel, Victoria
Travellers Choice is a group of independent agents who work together
under cooperative principles. Members are aiming for the goal – to be
successful. Having been a member for over 12 years, I feel this spirit of
cooperation defines Travellers Choice and is its greatest asset. Members
benefit from support and advice from fellow members, backed by the
strengths of the corporate office.
Lynn Bradley
Compass Travel Cruising, New South Wales
As a small agency, Travellers Choice gives me the opportunity to match it
with the big players whilst maintaining our identity. For an affordable fee, I
am rewarded with a wide range of preferred supplier agreements, support
with my own local area marketing initiatives, and override commissions to
help my bottom line blossom! Being a shareholder is also important and
means I get to have my say in how our company is run.
Jim Cooper
Queanbeyan City Travel Cruise Centre, New South Wales
Joining Travellers Choice was like a breath of fresh air. I opened
Queanbeyan City Travel 24 years ago and our membership of Travellers
Choice since 2002 has been a welcome relief across all aspects of
being in business as a travel agent. The camaraderie of members, the
marketing assistance, and the administrative support are some of the
best qualities of this group. Travellers Choice focuses on its member
agents because our success is also their success.
(from top to bottom) Julie-Ann Silvey, Lynn Bradley, Jim Cooper

10. MEMBER TESTIMONIALS
I’m able to operate
my business
independently but
have the ability to tap
into the strengths
and guidance of the
Travellers Choice
Board and corporate
office staff.
Sue Fessey
Stodarts Travel Cruise, Western Australia
For me, the great value in being a member of Travellers
Choice is that I am able to operate my business
independently but have the ability to tap into the
strengths and guidance of the Travellers Choice Board
and corporate office staff. They constantly strive to keep
our group competitive and respected by both industry
suppliers and potential customers. The cooperative
nature of our membership is also invaluable – I always
look forward to the networking opportunities provided
through our member meetings and annual conference.
Richard Van Schouwen
Kawana Waters Travel, Queensland
Since joining Travellers Choice, I have come to really
value the wonderful support provided by everyone from
our local BDM right through to the CEO. The marketing
department assists with my local area marketing, and
I save time being able to access advertisements and
electronic newsletters produced on my behalf.
Co-branding has also created a professional image for
my agency. Travellers Choice helps make my business
the best it can be.
Rosie Tripodi
Travel House Group, South Australia
As an established company with multiple branches, our
independence has always been paramount and we felt
we had no need to be part of a group. The decision to
align with Travellers Choice has not compromised our
independence in any way - we feel we have become
members of a big family who value independence as
much as we do and work with us to enhance what
we already do. Travellers Choice gives us choice and
assistance to develop and expand our business in new
and innovative ways.
(from top to bottom) Sue Fessey, Richard Van Schouwen, Rosie Tripodi

11. Membership of Travellers Choice requires approval by the
Board of Directors.
The application forms, supporting documents and fee payments described below are
required before any consideration can be made.
For additional information regarding the purchase of shares, please view the investor
offer information statement on www.travellerschoice.com.au.
1. Completed application forms available overleaf for:
Membership
Share purchase
2. Payment of membership fees:
Joining fee of $1000 inclusive of GST
Annual fee of $_____________ inclusive of GST
(prorated depending on date of application)
3. Copies of the following documents:
Travel agents licence (shares will be issued in travel agent’s licence entity name)
Business name registration
Current TCF participation notice and copy of previous TCF return (IATA-only).
Current Professional Indemnity insurance policy
Resignation letter from previous agency group (if applicable)
Membership agreement
HOW TO BECOME A MEMBER

12. APPLICATION FOR SHARES
To the Directors of Travellers Choice Limited
I hereby request that you allot _____________ fully paid shares of $5.00 each in the above named company. The minimum purchase
requirement is 200 shares.
I / We accept the shares, that may be allotted to the entity named on my/our travel agents licence, and authorise you to place that
name(s) on the Register of the Company respect of these shares.
I / We agree to be bound by the Constitution of the Company.
Signature of all Directors/Partners required
1. ______________________________________________________ 2. _______________________________________________________
3._______________________________________________________ 4. _______________________________________________________
Entity to which shares will be issued
Travel agency licensee name (legal entity of travel agent’s licence)
��������������������������������������������������������������������������������������������������������������������
Nominated Director / Partner(s) contact for share related communication
Director’s / Partner’s name Business name
________________________________________________________ _________________________________________________________
Business address
��������������������������������������������������������������������������������������������������������������������
Contact numbers
Business Home Other
_____________________________________ _____________________________________ ______________________________________
Date of Share Application
______________________________________
( ) ( )

13. APPLICATION FOR MEMBERSHIP
Registered business name_____________________________________________________ ABN���������������������������������
Legal entity name (if applicable)___________________________________________________ ACN__________________________________
Business address_____________________________________________________________ Licence______________________________
Postal address (if different to above)_________________________________________________ Business phone ______________________
Email address (generic)__________________________________________________________ Business fax __________________________
Email address (confidential)_______________________________________________________ Mobile________________________________
Website address _____________________________________________________________________________________________________
After hours contact name _________________________________ After hours contact number________________________________
Proposed start date ______________________________________
Bank account details (for payment of dividends and profit distributions)
BSB_____________________________________________________ Account number�����������������������������������������
Account name _______________________________________________________________________________________________________
Ownership (please list all Directors and Partners and indicate category)
1.________________________________________________________ 2.�������������������������������������������������������
3.________________________________________________________ 4.________________________________________________________
Primary agency contacts
1.________________________________________________________ 2.________________________________________________________
Date business commenced________________________________ Number of staff employed (excluding Directors/Partners)____________
Last financial year’s total travel sales _______________________
Computer reservation system (GDS) Sabre Galileo Amadeus Other Pseudo City Code___________________
Are you currently aligned to an agency group? Yes No
If yes, which group?_______________________________________ Termination period________________________________________
For non-IATA agents, which consolidator currently processes your ticketing?_______________________________________________
Accreditations IATA DAPA TIDS Number___________________________________________________
Trade memberships AFTA CLIA OTHER Details____________________________________________________
Trade references (company name and contact phone number)
1.________________________________________________________ 2.________________________________________________________
Name ____________________________________________________ Position / Title ____________________________________________
Signature_________________________________________________ Date _____________________________________________________
( )
( )