PIE Midterm presentation

Project objective We are developing a product that can be installed inside stores to provide customers with rich multimedia product information, in order to enhance the shopping experience.

Customer space Understanding the needs

[object Object],[object Object],[object Object],[object Object],[object Object],Customer frustrations Impact of shopping behavior Source: Cap Gemini Ernst & Young, Intel, Cisco Systems and Microsoft

Technology space Investigating the technological infrastructure

Information delivery methods

Market space Picking the right segment

Market space ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market space ? Groceries Field observation Weights for the criteria and scores for the markets Cars Sports Type of product information Need for extra information Time in store Opportunity? Frequency Depth Availability Competition Time Demographics Technology Sales staff Market size Variety Pharmacy Cars Furniture Books Machinery Movie Electronics Cosmetics Gardening Clothing Jewelry Toys Boats Antiques Real estate Hotels Malls Travel Wine Machinery Movie Cosmetics Pharmacy Electronics Furniture

Suggested solutions Technology meets the market

Suggested solutions ,[object Object],[object Object],[object Object],[object Object]

Integrated Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Integrated solution Shop N: www.PIE-Central.com Shop 1: Jula - Kungens Kurva Shop 2: Biltema - Haninge Shop 4: Claes Ohlson - Kista Shop 3: Bauhaus - Barkarby

Questions? Awet Yemane [email_address] Erika Remander [email_address] Houssam Toufaili [email_address] Maksym Chornyy [email_address]

PIE Midterm presentation

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PIE Midterm presentation