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I'm currently heading up content marketing and communication at advertising technology AppLift. I oversee the company's efforts to foster thought leadership and attract leads through relevant and insightful content. I am also responsible for the company's blog http://www.applift.com/blog. 4 years of experience in the thrilling mobile marketing industry. ESSEC Business School Graduate. Focus: mobile marketing, mobile advertising, ASO, mobile monetization, content marketing, copy-writing, editing, SEO, communication, PR Always looking for content partnerships, guest posts or simply to chat and exchange on mobile and content marketing!