This is an excerpt of a 12 Storeys film presentation analysis. The excerpt demonstrates the use of presentation slides that relate to the local context so as to achieve localization and create familiarity in the presentation.
Slide 2 shows a local image beyond modern cityscape, delivering a heartland feel familiar to the locals.
Slide 3 aims to shows the differences with the top half showing Singapore landscape as a general perspective in contrast to the bottom half, with a focus on those being excluded from the social fabric.
Slide 4 blends in the modern facilities while retaining the heartland feel.
Slide 5 shows a young girl doing face painting during National Day, an activity which is common to the locals and brings unity.
