SlideShare a Scribd company logo
1 of 37
Reputation Management




Monday, February 16, 2009
Your
               Business is
               Naked



Monday, February 16, 2009
Your
                            Business is
                            Naked


Monday, February 16, 2009
Is
                            Your
                            Business
                            Excited?


Monday, February 16, 2009
Monday, February 16, 2009
The Ants
                  have
               Megaphones


Monday, February 16, 2009
Fans are the
                            Best Marketers
Monday, February 16, 2009
59%
                            Customer
                            reviews are
                            more valuable
                            than expert
                            reviews.



Monday, February 16, 2009
77%
                            Online
                            shoppers
                            depend on
                            consumer
                            generated
                            reviews/ratings.


Monday, February 16, 2009
63%
                            Users more
                            likely to
                            purchase if site
                            has ratings and
                            reviews.



Monday, February 16, 2009
Fans are
            the Best
            Marketers




Monday, February 16, 2009
Fans are the Best Marketers




Monday, February 16, 2009
Good or Bad,
                   your guests will share photos,
                   video, reviews, stories.



Monday, February 16, 2009
http://www.tourismkeys.ca/blog/2008/04/10-ways-i-raved-about-my-halifax-java/



Monday, February 16, 2009
Monday, February 16, 2009
Monday, February 16, 2009
Monday, February 16, 2009
Monday, February 16, 2009
Restaurant Reviews




Monday, February 16, 2009
Monday, February 16, 2009
Google.com/Maps




Monday, February 16, 2009
Facebook




Monday, February 16, 2009
Twitter




Monday, February 16, 2009
email




Monday, February 16, 2009
Monday, February 16, 2009
Ask for reviews = Sales up 20%




Monday, February 16, 2009
Good or Bad, your guests will
               share photos, videos, reviews
               and stories.




Monday, February 16, 2009
Unhappy guests
    can ignite a
    firestorm




Monday, February 16, 2009
Monday, February 16, 2009
Monday, February 16, 2009
http://blip.tv/file/1069810
Monday, February 16, 2009
Make sure guests are happy
          before they go home



Monday, February 16, 2009
Stay alert with
                            Twitter Search




Monday, February 16, 2009
Stay alert with
                            Twitter Search




Monday, February 16, 2009
Get Alerts in
                            your Mailbox




Monday, February 16, 2009
Your
         Business is
           Naked


Monday, February 16, 2009
That can be
        a good
         thing!


Monday, February 16, 2009

More Related Content

Recently uploaded

the Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentationthe Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentationbrynpueblos04
 
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...Cara Menggugurkan Kandungan 087776558899
 
2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)Delhi Call girls
 
WOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptxWOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptxpadhand000
 
LC_YouSaidYes_NewBelieverBookletDone.pdf
LC_YouSaidYes_NewBelieverBookletDone.pdfLC_YouSaidYes_NewBelieverBookletDone.pdf
LC_YouSaidYes_NewBelieverBookletDone.pdfpastor83
 
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)Delhi Call girls
 
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)Delhi Call girls
 
Pokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy TheoryPokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy Theorydrae5
 
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Morcall Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Morvikas rana
 
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka
call Now 9811711561 Cash Payment乂 Call Girls in Dwarkacall Now 9811711561 Cash Payment乂 Call Girls in Dwarka
call Now 9811711561 Cash Payment乂 Call Girls in Dwarkavikas rana
 
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)Delhi Call girls
 
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...mitaliverma221
 

Recently uploaded (14)

the Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentationthe Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentation
 
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
 
2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Jasola (Delhi)
 
WOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptxWOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptx
 
(Anamika) VIP Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts ...
(Anamika) VIP Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts ...(Anamika) VIP Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts ...
(Anamika) VIP Call Girls Navi Mumbai Call Now 8250077686 Navi Mumbai Escorts ...
 
LC_YouSaidYes_NewBelieverBookletDone.pdf
LC_YouSaidYes_NewBelieverBookletDone.pdfLC_YouSaidYes_NewBelieverBookletDone.pdf
LC_YouSaidYes_NewBelieverBookletDone.pdf
 
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Mukherjee Nagar (Delhi)
 
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Palam (Delhi)
 
Pokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy TheoryPokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy Theory
 
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Morcall Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka Mor
 
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka
call Now 9811711561 Cash Payment乂 Call Girls in Dwarkacall Now 9811711561 Cash Payment乂 Call Girls in Dwarka
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka
 
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Dashrath Puri (Delhi)
 
(Aarini) Russian Call Girls Surat Call Now 8250077686 Surat Escorts 24x7
(Aarini) Russian Call Girls Surat Call Now 8250077686 Surat Escorts 24x7(Aarini) Russian Call Girls Surat Call Now 8250077686 Surat Escorts 24x7
(Aarini) Russian Call Girls Surat Call Now 8250077686 Surat Escorts 24x7
 
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
 

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Reputation Management by @toddlucier

Editor's Notes

  1. Who is your chief customer experience officer, often called the CXO
  2. Can be helpful
  3. Can be helpful
  4. Can be helpful
  5. Bizrate
  6. (Jupiter Research)
  7. (eVOC Insights)
  8. and they’ll share them with the world.
  9. Can be harmful Can be good. Reviews may be impacting a Web site Quality Scores with Google according to a few posts by bloggers.
  10. Put your business on the map
  11. brand name credibility given to an average traveller . . . Is there anything we could have done better vs. Was everything ok? Who is your Quality Assurance manager? CARDs from Orillia
  12. Google.com/alerts. Trip Advisor Alerts
  13. and that can be a good thing.