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Reputation Management




Monday, February 16, 2009
Your
               Business is
               Naked



Monday, February 16, 2009
Your
                            Business is
                            Naked


Monday, February 16, 2009
Is
                            Your
                            Business
                            Excited?


Monday, February 16, 2009
Monday, February 16, 2009
The Ants
                  have
               Megaphones


Monday, February 16, 2009
Fans are the
                            Best Marketers
Monday, February 16, 2009
59%
                            Customer
                            reviews are
                            more valuable
                            than expert
                            reviews.



Monday, February 16, 2009
77%
                            Online
                            shoppers
                            depend on
                            consumer
                            generated
                            reviews/ratings.


Monday, February 16, 2009
63%
                            Users more
                            likely to
                            purchase if site
                            has ratings and
                            reviews.



Monday, February 16, 2009
Fans are
            the Best
            Marketers




Monday, February 16, 2009
Fans are the Best Marketers




Monday, February 16, 2009
Good or Bad,
                   your guests will share photos,
                   video, reviews, stories.



Monday, February 16, 2009
http://www.tourismkeys.ca/blog/2008/04/10-ways-i-raved-about-my-halifax-java/



Monday, February 16, 2009
Monday, February 16, 2009
Monday, February 16, 2009
Monday, February 16, 2009
Monday, February 16, 2009
Restaurant Reviews




Monday, February 16, 2009
Monday, February 16, 2009
Google.com/Maps




Monday, February 16, 2009
Facebook




Monday, February 16, 2009
Twitter




Monday, February 16, 2009
email




Monday, February 16, 2009
Monday, February 16, 2009
Ask for reviews = Sales up 20%




Monday, February 16, 2009
Good or Bad, your guests will
               share photos, videos, reviews
               and stories.




Monday, February 16, 2009
Unhappy guests
    can ignite a
    firestorm




Monday, February 16, 2009
Monday, February 16, 2009
Monday, February 16, 2009
http://blip.tv/file/1069810
Monday, February 16, 2009
Make sure guests are happy
          before they go home



Monday, February 16, 2009
Stay alert with
                            Twitter Search




Monday, February 16, 2009
Stay alert with
                            Twitter Search




Monday, February 16, 2009
Get Alerts in
                            your Mailbox




Monday, February 16, 2009
Your
         Business is
           Naked


Monday, February 16, 2009
That can be
        a good
         thing!


Monday, February 16, 2009

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Reputation Management by @toddlucier

Editor's Notes

  1. Who is your chief customer experience officer, often called the CXO
  2. Can be helpful
  3. Can be helpful
  4. Can be helpful
  5. Bizrate
  6. (Jupiter Research)
  7. (eVOC Insights)
  8. and they’ll share them with the world.
  9. Can be harmful Can be good. Reviews may be impacting a Web site Quality Scores with Google according to a few posts by bloggers.
  10. Put your business on the map
  11. brand name credibility given to an average traveller . . . Is there anything we could have done better vs. Was everything ok? Who is your Quality Assurance manager? CARDs from Orillia
  12. Google.com/alerts. Trip Advisor Alerts
  13. and that can be a good thing.