A campaign for top brands by tkxel. This campaign resulted in rapid community development for Zong besides positioning it as a premiere telecom service provider.

2. ZONG KICKOFF
DIGITAL CAMPAIGN
Campaign Objectives:
• Promote the Zong ManUtd Partnership
• Establish Zong as a premium Telcom service
provider
• Position Zong as a brand for youth in general
and sports lover in particular
• Enhance sales and activation of Zong 311 SIM
Campaign Target:
• Youth (13 – 25)
Campaign Challenge:
• Build youth community on Zong’s fanpage
and double the fanbase from 200K to 500K in
2 months.