TV Audience Mapping Report for Star Plus, India

www.goonjlabs.com
Actionable Intelligence
For Television Audience Mapping

For: Star Plus
Geo: India (Primary)

13th June, 2012
Vol – 0.1

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Content Index (Sample)
Overall Index Show Performance Card
-Volumes -Overall popularity (graph)/same
-Mood time/ same genre
-Interest - countries -Overall mood (graph) / same time/
-Interest States same genre
-Interest cities -Overall reach
-Interest metro/non-metro -Stickyness
-Instigation
Interest for: -TG
- Videos/Episodes -Ideal Brand Collaboration
- Schedules -Most liked in the last episode
- Characters - Least liked in the last episode
- Ring tones/ Audio
- Brand Name
- Show Names
People interested in ____ are also
Most watched shows interested in:

Most liked characters

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13th June, 2012

Overall Index - Volumes
Overall Popularity of HINDI GEC Channels– Various (60 days)
Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors

Weekly Share - Hindi GEC

SONY SAB
Star Gold Star Plus
5%
Life OK 7% 22%
8%

SONY MAX
9%
Zee TV
16%
SONY ENTERTAINMENT TV
16%

Colors Viacom18
17%

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0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9

0
Monday, April 09, 2012
Tuesday, April 10, 2012
Wednesday, April 11, 2012
Thursday, April 12, 2012
Friday, April 13, 2012
Saturday, April 14, 2012

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Sunday, April 15, 2012
Tuesday, May 01, 2012
Wednesday, May 02, 2012
Thursday, May 03, 2012

zee
Friday, May 04, 2012
Saturday, May 05, 2012
Sunday, May 06, 2012
Overall Popularity of Channels– Various (60 days)

Monday, May 07, 2012

star plus




colors





sony


Friday, June 01, 2012
Saturday, June 02, 2012
Sunday, June 03, 2012
Monday, June 04, 2012
Tuesday, June 05, 2012
Wednesday, June 06, 2012
Thursday, June 07, 2012
13th June, 2012
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13th June, 2012

Overall Popularity of Channels– Various (60 days) - Weekdays

7 18

17.5
6
17
5
16.5

4 16

3 15.5

15
2
14.5
1
14

0 13.5
Monday Tuesday Wednesday Thursday Friday Saturday Sunday

zee star plus colors sony Total

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13th June, 2012

Overall Index - Mood

160

140 17 16
15 17
14 12
120
17 16 19 9
100 14 14 12

80 19 13 8
17 16
11 18
60 6
16
11 12 13 19 15
40 14

20
13 16 16 16 11 15 13
0
Star Plus Colors Zee Tv Life Ok SAB TV Sony Max Sony

Wonder Love Laughter Fury Disgust Compassion Horror Peace Heroic

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13th June, 2012


100 12
13 13 14 13 17 14 17
18
90
15 14 15 14 12
80 15 12 12
16
7 8
70 11 13 18 9
6 14
19
16 14
60 11 11 14
16
16 14
50 13
12 19
17 17 15
40 16 10
12 14
30 18
14 13 16 16 16
16 16 14
20
19 18 19 17 16 17
10 13 11 13

0
Wonder Love Laughter Fury Disgust Compassion Horror Peace Heroic


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13th June, 2012


Star Plus Colors Zee Tv Life Ok Star Plus Sony Max Sony Aggregate Emotions

160.00
Wonder
143.00
13 16 16 16 11 15 13

139.00
140.00 132.00
Love 19 18 12 11 13 14 13

125.00 131.00
125.00
120.00

Laughter 11 16 12 13 19 15 14 105.00
100.00

Fury 18 14 17 16 7 15 13
80.00

Disgust 60.00
19 13 17 11 6 16 18

40.00
Compassion 13 14 14 16 14 12 17

20.00

Horror 17 16 19 14 8 14 12

-

Star Plus Colors
Peace 16 16 10 14 18 12 14
Zee Tv
Life Ok
SAB TV
Sony Max Sony
Heroic 17 16 15 14 9 12 17

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13th June, 2012

Overall Index – Geo - Country
Overall Popularity of Channels– Various (60 days) - Countries

Star Plus

45
45

40 35
35
28
30

25 21

20 17
13
15

10 6

5

0
India United Arab Australia Canada United Kingdom Pakistan United States
Emirates

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13th June, 2012

Overall Index – Geo - City
Overall Popularity of Channels– Various (60 days) - Cities

Star Plus
100
100
90
78 77
80 72
70
60
50
35
40
30 21 19 19 18 16 15 13
20 9
5
10 1
0

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13th June, 2012

Overall Index – Interest - Content

140

120

19
20
100

20 16
19 15
80
16
19 13 15
19
60
17 13 9
16
20
19 13 10
40 16 8
10 15
13 7
18
19 11 7
17 16
20 14 8
9
22 7
18 15 14
11 12 8
0


Videos/Episodes Schedules Characters Ring tones/ Audio Brand Name Show Names

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13th June, 2012

Satyamev Jayate | analysis
Genre: Reality
Format: TV Talk Show
Language: Hindi (Primary) | Bengali | Malayalam | Marathi | Tamil | Telegu
Broadcasting Channel: Star TV
Simulcast: Doordarshan | STAR World | STAR Utsav | STAR Pravah | STAR Jalsha | Asianet | STAR Vijay | Eenadu TV
Running Time: 60 Mins

Broadcast Time: Sunday 11:00 AM IST

Production Company: Aamir Khan Productions

Keyword Bucket: Show Name, Twitter handle, Host Name, Name of the episodes, Themes, Short form of
the name and variations, music director, song names, lyricists, name of panelists, channel names, sponsor
brands, sub-sponsor brands,

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13th June, 2012

Overall Popularity
Measure of the valid mentions per day.

Keyword Bucket: Show Name, Twitter handle, Host Name, Name of the episodes, Themes, Short form of the name and
variations, music director, song names, lyricists, name of panelists, channel names, sponsor brands, sub-sponsor brands

Platforms: Facebook, Twitter, YouTube, News, PR, Blogs, Forums, Official Website, Flickr, Influencers – Platforms, Goonj Mood
Boards, Search Volumes – Google, Alexa Ranking of Respective Platforms

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13th June, 2012

Overall Popularity Satyamev Jayate– Various (60 days)

9.00000
8.00000
7.00000
6.00000
5.00000
4.00000
3.00000
2.00000
1.00000
-

satyamev jayate

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13th June, 2012

Overall Popularity - Comparison
Measure of the valid mentions per day for the show in comparison to other shows during the same period of
time.

Keyword Bucket: Show Name, Twitter handle, Host Name, Name of the episodes, Themes, Short form of the name and
variations, music director, song names, lyricists, name of panelists, channel names, sponsor brands, sub-sponsor brands

Platforms: Facebook, Twitter, YouTube, News, PR, Blogs, Forums, Official Website, Flickr, Influencers – Platforms, Goonj Mood
Boards, Search Volumes – Google, Alexa Ranking of Respective Platforms
Star Plus PHIR SUBAH HOGI 2130 Sony
DIYA AUR BAATI HUM 2100 thurs SAPNE SUHANE LADAKPAN KE 1930 C.I.D. 2200
SAATHIYA SAATH NIBHANA 1900 fri HITLER DIDI 2000 CRIME PATROL 2300
EK HAZARON MEIN MERI BEHNA HAI 2030 BADE ACHHE LAGTE HAIN 2230
YEH RISHTA KYA KEHLATA HAI 2130 Colors KYA HUA TERA VAADA 2200
IS PYAAR KO KYA NAAM DOON 2000 BALIKA VADHU 2000 INDIAN IDOL-6 2030
SATYAMEV JAYATE 1100 UTTARAN 2200 PARVARISH 2130
PRATIGYA 2230 MADHUBALA EK ISHQ EK JUNOON 2030 KUCH TOH LOG KAHENGE 2300
PARICHAY 2130 SAAS BINA SASURAL 2100
Zee TV SASURAL SIMAR KA 1930 CRIME PATROL 2300
KNORR SOUPY DID LITTLE MASTER 2 2100 NA BOLE TUM NA MAINE KUCHH KAHA 2230 BADE ACHHE LAGTE HAIN
PUNARVIVAH 2230 CHHAL SHEH AUR MAAT 2100
PAVITRA RISHTA 2100
MRS KAUSHIK KI PAANCH BAHUEIN 2200

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0.005
0.015
0.025

0
0.01
0.02

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satyamev jayate

diya aur baati hum




saathiya saath nibhana




balika vadhu

dance india dance


Tuesday, June 05, 2012
Wednesday, June 06, 2012
Thursday, June 07, 2012
13th June, 2012
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13th June, 2012

Overall Popularity Satyamev Jayate– Various (60 days) - Weekdays

0.1

0.09

0.08

0.07

0.06

0.05

0.04

0.03

0.02

0.01

0
Monday Tuesday Wednesday Thursday Friday Saturday Sunday

satyamev jayate diya aur baati hum saathiya saath nibhana balika vadhu dance india dance Average

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13th June, 2012

Overall Popularity Satyamev Jayate– Various (60 days) – Weekdays - Heatmap

Satyamev Diya aur Baati Saathiya Saath Balika Vadhu Dance India Average
Jayate Hum Nibhana Dance

Monday
0.054753723 0.016036655 0.013058419 0.019243986 0.019014891 0.024421535

Tuesday
0.030927835 0.022451317 0.016036655 0.024742268 0.013745704 0.021580756

Wednesday
0.026116838 0.021993127 0.01580756 0.024742268 0.012600229 0.020252005

Thursday
0.024284078 0.023367698 0.016953036 0.025200458 0.012142039 0.020389462

Friday
0.021076747 0.024513173 0.017640321 0.024742268 0.012371134 0.020068729

Saturday
0.025658648 0.020160367 0.013058419 0.01626575 0.025887743 0.020206186

Sunday
0.091408935 0.010996564 0.008247423 0.009163803 0.03069874 0.030103093

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13th June, 2012

Overall Index – Interest - Geo
Overall Popularity Satyamev Jayate– Various (60 days) - Countries

Satyamev Jayate

0.600
0.538

0.500

0.400

0.300

0.167
0.200
0.129

0.100 0.059
0.022 0.022 0.016 0.016 0.016 0.016

0.000
India United Arab Bangladesh Singapore Australia Saudi Arabia United Kingdom China Canada United States
Emirates

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13th June, 2012

Overall Index – Interest - Geo
Overall Popularity Satyamev Jayate– Various (60 days) - Cities

0.120 0.111

0.100
0.084 0.084 0.081 0.081
0.074 0.073 0.072
0.080 0.067
0.061 0.059 0.056
0.060 0.049

0.040 0.028
0.021
0.020

0.000

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13th June, 2012


Overall Popularity
0.025
0.02
0.015
0.01
0.005
0

satyamev jayate diya aur baati hum saathiya saath nibhana balika vadhu dance india dance

Overall Impact
Satyamev Jayate Diff from Average
Frequency of mentions (60 day
362/100 262%
average)
Total Number of Mentions within 72
543/100 443%
hours of telecast

Overall Impact
Satyamev Jayate Diff from Average
Content Instigation (Weightage and
182/100 82%
content produced within 6 hrs)
Content Stickiness (Weightage and
342/100 242%
Maven)

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Delivery
How is the television report delivered
Proposed Schedule

•Day 1 - Taking a brief – understanding marketing/business problem
•Day 7 - Alpha Report Version 1 Delivered – week 1
•Day 14 - Alpha Report Version 2 Delivered – week 2
•Day 21 - Beta Report Version 1 Delivered – week 3
•Day 28 - Beta Report Version 2 Delivered – week 4
•Day 35 - Online Version of the report delivered with secured login

•Primary Usage: Actionable insights which lead to
•Web page optimization
•Better video monetization
•Better content placement
•Efficient research and user insights
•Feedbacks on storylines
•Competition analysis

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Comparison
How does it fare in comparison to other Business Intelligence reports?
Comparison

Other BI Tools Goonj
Weitages for Platforms/Types of content NO Yes
Separate Maven Tracking NO Yes
Mood Tracking NO Yes
9 Emotions NO Yes
Customised Analysis NO Yes
Integration of analysis to service NO Yes

•Primary Usage: Actionable insights which lead to
•Web page optimization
•Better video monetization
•Better content placement
•Efficient research and user insights
•Feedbacks on storylines
•Competition analysis

we@goonjlabs.com


Thanks.
Goonj is a proprietary technology

we@goonjlabs.com

TV Audience Mapping Report for Star Plus, India

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TV Audience Mapping Report for Star Plus, India