Do you ever feel frustrated when marketing online? Do you sometimes think you’ve failed at using social media for your organization? Don’t worry, you’re not alone. Many business owners feel frustrated because they hear everywhere that social media sites like Facebook, Twitter, YouTube, Google Plus and LinkedIn can be beneficial, but it’s not working for them. It shouldn’t be rocket science! Tim Priebe presents four core concepts that can lead to that feeling frustration if they’re not understood. Learn how to change your mindset and your approach in order to succeed in your online marketing.

1. Why Online Marketing
Fails!

2. ABOUT TIM PRIEBE
• Owner of T&S
• Author of multiple online
marketing books
• Columnist in The Business
Times of Edmond
• Regularly assists clients with
online marketing

3. 1
THE WHOLE POINT

4. The Whole Point
People do business with those they...
• K
• L
• T
• V
Show ________
Show ________
Show ________
Show ________
________
________
________
________

5. The Whole Point
People do business with those they...
• Know
• L
• T
• V
________
________
________
Show ________
Show ________
Show ________
Show ________

6. The Whole Point
People do business with those they...
• Know
• Like
• T
• V
________
________
Show ________
Show ________
Show ________
Show ________

7. The Whole Point
People do business with those they...
• Know
• Like
• Trust
• V ________
Show ________
Show ________
Show ________
Show ________

8. The Whole Point
People do business with those they...
• Know
• Like
• Trust
• Value
Show ________
Show ________
Show ________
Show ________

9. The Whole Point
People do business with those they...
• Know
• Like
• Trust
• Value
Show Up
Show ________
Show ________
Show ________

10. The Whole Point
People do business with those they...
• Know
• Like
• Trust
• Value
Show Up
Show Personality
Show ________
Show ________

11. The Whole Point
People do business with those they...
• Know
• Like
• Trust
• Value
Show Up
Show Personality
Show Integrity
Show ________

12. The Whole Point
People do business with those they...
• Know
• Like
• Trust
• Value
Show Up
Show Personality
Show Integrity
Show Worth

13. 2
THE RIGHT ORDER

14. The Right Order
0. Build ________ ________
1. Build ________ ________
2. Build ________
3. Build ________ ________
4. Build ________

15. The Right Order
0. Build Your Plan
1. Build ________ ________
2. Build ________
3. Build ________ ________
4. Build ________

16. The Right Order
0. Build Your Plan
1. Build Your Platform
2. Build ________
3. Build ________ ________
4. Build ________

17. The Right Order
0. Build Your Plan
1. Build Your Platform
2. Build Consistency
3. Build ________ ________
4. Build ________

18. The Right Order
0. Build Your Plan
1. Build Your Platform
2. Build Consistency
3. Build Your Audience
4. Build ________

19. The Right Order
0. Build Your Plan
1. Build Your Platform
2. Build Consistency
3. Build Your Audience
4. Build Engagement

20. The Right Order
0. Build Your Plan
1. Build Your Platform
2. Build Consistency
3. Build Your Audience
4. Build Engagement

21. 3
RECIPE FOR CONTENT

22. Recipe for Content
• P
• I
• E
The ingredients for your content.
Don’t have too much in your !
__________
__________
__________
__ ______

23. Recipe for Content
The ingredients for your content.
• Promotional
• I
• E
__________
__________
Don’t have too much in your !__ ______

24. Recipe for Content
The ingredients for your content.
• Promotional
• Informational
• E __________
Don’t have too much in your !__ ______

25. Recipe for Content
The ingredients for your content.
• Promotional
• Informational
• Entertaining
Don’t have too much in your !__ ______

26. Recipe for Content
The ingredients for your content.
• Promotional
• Informational
• Entertaining
Don’t have too much in your !P P.I.E.

27. 4
POINT OF OPTIMIZATION

28. Point of Optimization
Where you’ve
maximized
_________
_________
_________.
R
T
on

29. Point of Optimization
Where you’ve
maximized
_________
_________
_________.
R
T
on

30. Point of Optimization
Where you’ve
maximized
_________
_________
_________.
R
T
on

31. Point of Optimization
Where you’ve
maximized
Return
Time
Invested.
R
e
t
u
r
n
Time Invested
on

32. 5
Q&A

33. Questions?
• T&S has online marketing consulting,
branding and management services
available.
• 405-285-0348
• www.tandsgo.com