Establishing Brand identity in India is one of the toughest challenges that retail Businesses are experiencing. Divided into organized and unorganized Retail, the Indian Market offers immense competition to Retail players.

1.
Retail in India: Social Responsibility and Other Trends Players Must
Embrace to Rise Higher in 2015
Some Facts and Figures:
I) The estimated value of Indian retail sector in 2013 was no less than $520 billion
II) Indian retail industry has ranked as one of the top recruiting industries in India
III) Till 2018, the growth rate for retail in India should be around 13% and expected
to become a $950 billion market
IV) Food and grocery to occupy almost 60% of the entire retail market, followed
by clothing and mobile devices

2. V) The young consumers, especially teenagers, will function as major driving
forces for retail boom and usage of mobile devices in retail shopping
experience is expected to rise significantly
The Bottlenecks:
I) A long distance to cross before the international standards of retailing are met
II) Cumbersome supply chain management
III) Unpredictable consumption trends and inefficient human resource
IV) Lack of automated infrastructure and distribution channels
The Major Trends Indian Retailers Should Embrace in 2015:
Omnichannel fulfillment is a must. While retail environment in the developed countries have
taken significantly leap towards omnichannel fulfillment, India is still lagging behind. If the big
fat Indian retail industry is serious about reaching the desired heights of success by 2018, the
participants should promote and practice multichannel fulfillment, starting this year.

3. Mobile payment solutions (mobile wallets) should be more secure and seamless with particular
attention to the convenience of mobile savvy, technologically sound, young consumers. (They
really don’t like carrying cards or currency bills in leather wallets and they hate waiting in a
queue).
In‐store personalization for customers will keep retailers busy in 2015. This is something quite
common in ecommerce sites and now the feature should go viral in brick‐and‐mortar retail
stores. Using the Bluetooth Low Energy (BLE) technology, now retailers can deliver tailored
notifications about new product launch, discounts, preferred purchases or discount coupons
directly to customer smartphones, as per their previous purchasing experience. Customers will
enjoy buying in‐store just the way they want, matching their personal taste.
More and more technological integration to brick‐and‐mortar environment and improved
store automation.
mPos and cloud‐based shopping applications will empower retailers to go increasingly mobile
in 2015.
Relationship marketing and market revolutionizing strategies will dominate sale and
marketing strategies in retail environment.
Retail operations will be performed faster than ever before, thanks to customers’ demand for
speedy operations, product tracking, purchasing and checking‐out. ]
Social media will emerge as one of the most powerful touchpoints when it comes to improving
product development, product marketing‐campaigning and delivering customer assistance.
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