1. How to increase ROI
inThe Online Business World
Digital Matters Event
July 25, 2013

2. ROI for Online Marketing
ROI

3. Brand Engagement
Retweets
Likes
Comments
Shares
Fans
Followers
Friends
PTAT
Impact
Impressions
Clicks
WebTraffic
Pageviews
Financial Gain
Revenue by Bookings
New Customers/ Prospects
New members
ROI for Online Marketing

4. CommonTerms
Reach = Facebook fans +Twitter followers
Engagement = Likes +Tweets + Comments + Mentions
ROI for Social Media

5. ROI for Social Media
Source : eMarketer

6. Average ROI and Good ROI

7. ROI Measurability for each Digital Marketing Channels
Paid Search has HIGHEST score for
its good ability to measure ROI
Source : eMarketer

8. Source : http://trends.e-strategyblog.com/2013/04/05/channel-roi-ratings/10132
But SEO and Email Marketing
has HIGHEST score for its excellent ROI results
ROI Rating of each Digital Marketing Channels

9. Data Management Platform

10. DynamicCreative Re-Targeting
1
2
BANGKOK TO
SINGAPORE THB 9999
Potential customer checks flight path
Potential customer abandons transaction
3 Customer is re-marketed to across the web
(we can cap impressions per day to not be intrusive!)

11. For successful DigitalCampaign

12. THANKYOU
www.syndacast.com
FB : Syndacast
Wolfgang.j@syndacast.com