Objective: To engage with young families as they represent a key element of their target customer demographic. Drive footfall in showrooms and generate increased numbers of test drives across the national dealer network.To create an engagement tool built around the World Cup campaign which would increase the number of fans on the Hyundai UK Facebook page.Challenge: creating and integrating into a holistic campaign to enable Hyundai toeffectively leverage its official sponsorship of the FIFA World Cup 2010, in order to start positiveconversations with targeted audiences.Activation: Our viral film for ‘What would you trade?’ engaged directly with consumers challenging them to tell us what they'd be prepared to trade for a chance to win a trip to the World Cup Final. It was seeded with strategically selected blogs to drive awareness to the ‘What would you trade?’ Facebook application and YouTube channel.For all football widows we created a second Facebook application – WAG Manor. WAG Manor invited consumers to design their dream weekend, for the chance to have Hyundai let them live out their luxury break with family and friends.Results:• 6000+ balls traded in retail• 4807 consumer data cards completed for ongoing dialogue• 25% measurement capture- 83.6% of consumers’ Hyundai brand and product perception improved following the national dealer tour- 62.5% of consumers would now consider Hyundai for their next car- Net Promoter Score for the entire tour is 17.4% - Influencer results indicate a WOM total of 33k + people who will have experienced positive discussions relating to Hyundai based upon the dealer tour activit
