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1. How to buildacustomerloyaltymarketingstrategy?
Obviously,yourcustomersthatbuyoftenfromyouand spendmore pertransactionare more valuable
to yourbusinessthanthose thatpurchase lessoftenandspendless.Todetermineyourcustomers’
value,lookatthingslike purchase frequencyandthe amounttheyspend. Value comesinmanyforms
for customers. customer loyalty programs You may provide value tothembecause of price,quality,
convenience,andmore. Value isatwo-waystreet.
You can provide adifferentlevelof value toyourcustomersjustas theycan to you. Theyare all still
customersandall do provide value toyourbusiness.Youshouldtalktothese groupsdifferently. The
folksthatpurchase oftenandspenda lotare high-value andyourmostloyal customers. Treat them
that way;Offerthemincentivestoreferfriends.Provide themwithevenmore value like platinum
membershiplevelsorrewards.Sothattheyare now becomingbrandadvocates.Planning,proper
execution,testing,andrefiningare importantwhilebuildingrelationshipswithyourcustomersthrough
loyaltymarketing.Youwill quicklyrealize,thatitwill be the mostvaluable marketingstrategyyour
businesswilleverdo.Increase theirengagementwithyourbrandandbuilda strongerrelationshipwith
them. They’ll become loyalcustomersandultimatelyadvocatesof yourbrand. The bigthingsto
considerare the timingandmessage. Welcome themthankthemfortheirbusinessandshow you
appreciate them. Asksome questionsinyourcommunicationstolearnmore aboutthem.