3. THE MOST SOCIAL NEW SHOWS OF SEPTEMBER 2012
Social comments
Rank Show Premiere Channel (Country) Topic Volume
Revolution, the most commented premiere of the month in the US, only lands in the #29 position.
You may wonder why there is no US show? As this ranking is weighted by country population,
1 La Voz 19/09/2012 Telecinco (Spain) Talent Search 268 502
2 New Zealand's Got Talent 09/09/2012 TV One (New Zealand) Talent Search 13 827
3 Drugs Live: The Ecstasy Trial 26/09/2012 Channel 4 (UK) Health - Factual 130 432
4 Belgium's Got Talent 10/09/2012 RTL-TVI (South Belgium) Talent Search 5 819
5 The Valleys 25/09/2012 MTV UK Reality Soap 61 467
6 The Voice Brasil 23/09/2012 TV Globo (Brazil) Talent Search 147 477
7 Curso del 73 02/09/2012 Neox (Spain) Fact Ent 21 309
8 X Factor 09/09/2012 TV4 (Sweden) Talent Search 8 476
9 La Sexóloga 24/09/2012 Chilevision (Chile) Telenovela 4 637
10 Six in the City 13/09/2012 Rté Two (Ireland) Fact Ent pilot 944
11 Mi problema con las mujeres 10/09/2012 Telefe (Argentina) Romantic Comedy 8 183
12 The Hit 06/09/2012 Rté Two (Ireland) Talent Search Pilot 874
13 Baggage 21/09/2012 Channel 4 (UK) Dating show 9 853
14 The Audience 13/09/2012 Channel 4 (UK) Coaching 8 127
15 Deadline 14/10 02/09/2012 VTM (North Belgium) Thriller series 806
16 999: What's Your Emergency? 10/09/2012 Channel 4 (UK) Factual series 7 290
17 Imperium 05/09/2012 Antena 3 (Spain) Historical series 5 352
18 House Husbands 02/09/2012 Nine (Australia) Comedy drama 2 572
23 Isabel 10/09/2012 La 1 (Spain) Historical series 3 830
26 Idolos Kids 05/09/2012 Rede Record Talent Search 15 538 P.1

4. #LaVoz
Most
Talent Shows Worldwide commented
premiere of
2012
Europe
The #Talent of Engagement
The success story of the big prime time talent Both shows, highly anticipated – already a
shows continues. The international hit large number of fans before premiere,
formats conquered new territories in especially on Twitter - didn’t lose their social
September. The Voice reached Spain, Brazil media momentum after their premiere!
and the United Arab Emirates. New Zealand
and Belgium Got Talent, Sweden launched The sentiment
XFactor and Brazil was mesmerized by
Idolos Kids. “Spectacular show #lavoz” or “The best
family entertainment in ages” were the
The data comments that flooded the social networks
The most commented European premiere of the year
in Spain during the premiere of La Voz. As if it
wasn’t enough to get the show trending on
According to the witER’s ranking, the first Twitter, the viewers were also posting
week of September (3-9) saw Sweden’s comments on Mediaset’s online platform
XFactor (TV4), Brazil's Idolos Kids (Rede Mitele.
Record) and New Zealand’s Got Talent (TV New Zealanders demonstrated pride and
One) reaching the top position as the admiration for their native talent (“I’m
week’s most commented new show in impressed! We really have some talent
Europe, Latin America and the New #nzgt”), while Brazilians were totally
Zealand/Canadian/Australian territories mesmerized by Idolos Kids (“idoloskids it’s
respectively! the best program Rede launched so far”).
The following week, on September 10, However, Belgium’s Got Talent and
Belgium’s Got Talent (RTL-TVI) was the third Sweden’s XFactor weren’t equally
most commented new show in Europe. welcomed: “I saw nothing interesting,
But, the triumph of Spain’s La Voz is #begottalent”, or “What’s wrong with you at
unprecedented! Telecinco’s new super #xfactorse? Are you dragging down the
production topped the witER ranking as the show’s reputation worldwide?”.
Brazilians loved their Idolos kids most commented European show of the
year! Do you want to know more ?
And on September 23, Brazil's The Voice thewitspotter@thewit.com
easily obtained the title of most commented
new show of the week in Latin America. P.2

5. Most
commented
UK – Factual Entertainment premiere of the
month
#DrugsLive UK
Tweeting High
Launched September 26 on Channel 4 the glamorize drug-taking as a form of
two-part scientific/experimental series about entertainment’:
the effects of the Class A drug MDMA “Congratulations #drugslive. We will now
(Ecstasy) saw 25 volunteers (a female priest, have a bunch of teenagers saying Yes to
a former SAS soldier and the writer Lionel drugs”,
Shriver among them) undergo a series of “Is this a documentary or an advert for
The most controversial premiere of the month tests after taking an 83mg tablet of pure MDMA? #drugslive”,
ecstasy. Drugs Live: The Ecstasy Trial had “Hope this is a series so that I can volunteer
one aim: to show and investigate the for the next show!”,
impact of ecstasy on the brain. “Coming next on Channel 4—Dealer or No
Dealer, Come Down With Me and Who’s
The data Line Is It Anyway? #drugslive”.
With an unprecedented level of comments
for a Channel 4 premiere, the first episode
was the most commented new show Do you want to know more ?
worldwide for the week of September 24 thewitspotter@thewit.com
and the most commented new British show
Testing…
of the month.
The sentiment
Many viewers complained that the show
didn’t live up to its expectations because
instead of focusing on the science, it merely
talked about the volunteers’ experiences.
They also claimed that Channel 4’s show
didn’t teach anybody anything that isn’t
already known, but instead - as the UK
Government's chief drug advisor wrote in a
letter to the Daily Telegraph, ‘it may
…and tweeting (hashtag regularly shown on-screen) P.3

6. 2nd most
commented
UK – Reality soap premiere of
the month
#The Valleys UK
Jersey goes Welsh
MTV UK’s new reality soap (launched The sentiment
September 25) is a new regional edition
inspired by MTV hit franchise Jersey Shore. Like its predecessor Geordie Shore, The
After Geordie Shore, the channel’s previous Valleys is accused of playing with clichéd
hit about youngsters from Newcastle, this stereotypes that undermine the people in
time, The Valleys reality series follows a the area. Welsh viewers were already
group of youngsters from South Wales as disgusted following the premiere of the new
they're taken from their small hometowns to reality show, while some others appear to
the bustling city of Cardiff. Tears, tantrums, find the scandalous antics entertaining:
romances and laughter are tracked down “Awful show! We’re nothing like that, it puts
as the group is trying to deal with this new a bad look on the real Valley people”,
exciting life. “Geordie Shore with Welsh accents #the
valleys”,
The data “Watching #thevalleys for the first time and I
can safely say that it’ll be the last. I feel
The premiere episode of the series was the ashamed to be a Welsh!”,
second most commented new British show “I was disgusted and embarrassed for the
of the month of September, and marks a girls of #thevalleys”,
new “social success” in line with the high “It’s amazing! It shows boys and girls in their
engagement observed for the many true colors. I can’t wait for next week”, “To
controversial reality soaps launched this be fair I quite like them all, haha!”.
season around the world (USA, Australia,
New Zealand, France, Germany…). Do you want to know more ?
With nearly 30,000 fans before premiere, Its thewitspotter@thewit.com
Facebook and Twitter account were the
most anticipated of the month for a
European show.
P.4

7. Most social
Premiere
Spain - Factual entertainment worldwide
(Week August
27)
#Curso del 73
Winning comeback for That'll Teach'em
After a first season aired on Antena 3 scheduling strategy, the premiere
(Curso del 63), the second edition of the definitely didn’t slip out of the radar of
local adaptation of the British format hyperactive Spanish social media users…
was launched on sister channel Neox on some commented the outrageous
September 2. Over the course of one profiles of the young contestants, others
month, a group of school children are were amused by the strict rules and cruel
taken back in time to see whether they punishments, and the majority was
can cope with the academic rigor and certainly entertained :
the tough regime of a 1970s school in "I love it! The best part was when they cut
Spain. their hair, hahaha! They were crying, for
Class of 73 God's sake #cursodel73",
The data "Is this a reality show, is it a fiction?
Whatever, we're waiting 3 years for this?
Although it was aired on a small channel, I'm sorry, but I'm not watching another
Curso del 73 found its audience and episode of #cursodel73",
delivered a record-breaking "The generation of “ninis” (unemployed
performance in social media, as the most and uneducated Spanish youth) is
commented premiere worldwide for the watching #cursodel73, they're
week of August 27, and also the most everywhere!",
anticipated new show in Europe on "Why are they treated like they're
Facebook for the same week (with a retarded? Are they? #cursodel73",
long existing fan base, as the much "I got immediately hooked on
expected new series was shot three years #cursodel73. I'm still laughing, and, for
ago…). sure, I'm going to watch it every Sunday".
The sentiment Do you want to know more ?
thewitspotter@thewit.com
If the broadcaster seemed to have
doubts regarding the audience
feedback and opted for an unexpected
P.5

8. Most social
Chile / Argentina - Scripted formats Scripted shows
worldwide
(September )
#Mi problema #La Sexóloga
Latin comedies conquer social media
On top of social media charts for scripted The sentiment
shows this month, no US series but two Latin
romantic comedies. Great response on Twitter for Mi problema
On Argentina’s Telefe, the weekly series Mi con las mujeres, especially among the teen
problema con las mujeres is the local audience. The viewers loved the story and
adaptation of a comedy format aired in the actors and even made a TT of the
Peru, which charts the efforts of a young art protagonists' official Twitter accounts:
director in a cosmetics company, to "I would love to have a poster with
understand the female universe through his #miproblemaconlasmujeres in my room,
love affairs. with all the actors on it so I don't miss them till
On Chile’s Chilevision, the light-hearted the next episode",
telenovela La Sexóloga (launched "I love the series, but I love Mariano Martinez
September 24) revolves around a young (José)“ more,
sexologist who gives excellent advice on the
radio but has nightmarish romances La Sexóloga enchanted the viewers not only
with its 'sexy touch', but mostly with its
The data humorous approach on sex and love
matters: "By far the best series of the year!",
The openers of both series gathered an "Genius work with well shot sex scenes, with
impressive level of engagement, delivering a lot of humor, awesome!",
the “most social” drama premiere "I liked watching #lasexologa, but why does
performance in September worldwide every scene last 10 secs only? You know, this
(according to the witER ranking weighted by is a little bit bad for the viewer", "#lasexologa
each country’s population). The response is trending, kudos to all!".
Mi problema con las mujeres :
was equally impressive in terms of fans
Jump in Facebook and Twitter fans after premiere evolution: Mi Problema saw its Facebook Do you want to know more ?
and Twitter accounts grow by more than thewitspotter@thewit.com
+300% before/after episode 1, while La
Sexóloga grew by +555% on Facebook and
+123% on Twitter after its first week on air. P.6

9. Most
Ireland - Factual entertainment pilots commented
Premieres of
the season
TV Lab in the farm in Ireland
#Six in the City #The Hit
Two pilots, part of the ‘Format Farm’, an The sentiment
innovative series of homegrown
entertainment pilots, launched on Ireland’s The viewers’ social response for Six in the
national public broadcaster RTé Two, City was pretty controversial. Half of the
attracted big social media attention. Six in tweets accused the broadcaster of letting
the City and The Hit generated hits, a lot of producers choose people who portray
talk and…controversy. stereotypes, and that the casting of
Six in the City (September 13) sees three Limerick’s rude couple had a bad effect on
couples from different Irish towns take turns the city’s image, therefore it deters tourists
to show to the others a fun Saturday night from visiting and investors from setting up
out in their native city. The couple that businesses that could help the unemployed:
gathers the most points from the other two “Just watched #sixinthecity. That IS NOT
wins 1.000 Euros. Limerick city. We are not ALL disrespectful
In The Hit (September 6) fledgling songwriters and rude like them!!! The show is a
have a chance to pitch their songs to two disgrace!”. However, the other half of the
established stars wishing for a chart success. viewers’ tweets expressed their amusement
The pilot that stirred controversy watching the show: “LOVING #sixinthecity! It
The data was hilarious, I haven’t laughed lso much at
a show in ages”.
The ‘nightlife’ competition format Six in the The Hit has gathered positive reactions and
City is the most commented Irish premiere of the singles that were chosen by the popular
the season so far, according to the witER singers Brian McFadden and Royseven
ranking of the week of September 10. Till scored their own hits in the iTunes charts!
then, The Hit held that position, the first of the “Really impressed with #thehit smart twist on
6 “Format Farm” pilots broadcast. the usual music contest format”, “Watching
#thehit finally Ireland makes good telly and
there are some nice songs there!”.
Do you want to know more ?
The pilot that generated iTunes hits thewitspotter@thewit.com P.7

10. 2nd most social
UK – Dating Show Premiere in
Europe
(Week Sept 17)
#Baggage
How to look good with a dirty secret
“Shiny floor" adaptation of the US format "I hate it when they have 19 year olds
hosted by Jerry Springer, Channel 4's dating 'looking for love' on dating shows. No, you're
show Baggage turns dating rules upside not looking for love, but for FAME",
down by exposing daters' “baggage” "#baggage
(secrets, flaws, quirks) before they've even “Say 'my darling' one more time Gok.. go
been chosen! on!",
"#baggage makes me realize that if we
The data want our young women to have higher
aspirations than a Jordan (Katie Price) clone
The premiere of Baggage (launched we need an Olympics every year!".
Hashtag on-screen (plus a popular host in a silver jacket)
September 21) scored well in the witER
ranking as the second most commented To tie in with the start of Baggage, Channel
European new show of the week. 4 announced the day of the show's
premiere the results of its dating survey: an
The sentiment addiction to drugs or alcohol is the biggest
In the UK turn-off for both men and women.
The witty Gok Wan (How to Look Good
Naked) hosts the UK version and successfully
manages to handle the all-important big
and, sometimes, embarrassing revelations Do you want to know more ?
with humor. thewitspotter@thewit.com
His fans totally loved the show, the rest
shared their doubts:
Any serious #Baggage to declare ?
"Ah! I'm such a sucker for trash telly! I love
#baggage",
P.8

11. Most social
UK – Factual Entertainment Premiere in
Europe
(Week Sept 10)
#The Audience
In the wisdom of the crowd we trust
Are you experiencing financial problems? “#theaudience is the best TV show I’ve ever
Are you considering marriage or divorce? watched” “what a brilliant idea, I wish I had
Well, The Audience will spend time in your that kind of support system and opinion
life and will help you come up with solutions. input #theaudience”,
In Channel 4’s new three-part series Same in Denmark :
launched September 13, a person with a "I'm already hooked on the format, it's so
dilemma is closely followed by 50 strangers exciting and so different from the rest",
who have to give their solution/verdict in a
A young journalist engrossed in a strange case
week’s time. - or feeling empathy with the protagonist
and the emotion conveyed by the human
The data stories:
"it's amazing what we do and why, will get
The Audience topped in the witER ranking as the Kleenex in advance for next week!".
the most commented European show for
the week of September 10. The format was Same in Denmark :
In the UK adapted in Denmark (Mit Publikum) one "I'm so moved by Henrik's story. This is great
day earlier (with very discrete social media television, these are great people
activity). #mitpublikum“.
The sentiment "#mitpublikum made me realize the real
struggles some people have to fight with".
The audience expressed their overall
positive attitude towards the new peer-to-
peer approach experimented by the
format, Do you want to know more ?
- either feeling enthusiastic about the thewitspotter@thewit.com
concept :
“Very clever concept and extremely
emotional, restores my faith in humans”,
In Denmark P.9

12. Most social
Belgium - Drama series Flemish drama
premiere of
the season
#Deadline14/10
The Flemish « Killing »
The political drama series Deadline 14/10 October 14:
launched September 2 on VTM (North “Way many resemblances with mayor
Belgium) tells the story of a young journalist Patrick Janssens and his challenger! I think
who’s investigating the case of a teenage that Janssens had hoped that
girl who disappeared in Antwerp. The more #deadline1410 would not be aired until
she searches for clues, the more she October 14!”,
discovers ramifications in the political world “A gripping thriller #deadline1410, Lena
while the city is getting ready for local disappears into the political background of
A young journalist is involved in a strange case elections. Antwerp”.
“Does #dealine1410 resemble to the Danish
The data award-winning series The Killing or is it my
idea?”.
Deadline 14/10 is the most commented new
Flemish series of the year, according to the
witER ranking. It was also included in the top Do you want to know more ?
10 list of the most commented premieres in thewitspotter@thewit.com
Europe for the 1st week of September.
The sentiment
The series mixed fiction with reality and it
attracted a lot of attention even prior to its
premiere because the backdrop of the story
is the local elections in Antwerp. The plot’s
fictional elections stirred a controversy as
Pechino Express’ contestants and host Flanders get ready for real local elections on
P.10

13. 2nd Most social
UK - Factual Premiere in
Europe
(Week Sept 10)
#999: What’s Your Emergency?
Viewers tweet back
The 10-part series 999: What’s Your - often expressing their concern and
Emergency launched September 10 on reacting to the society issues lying
Channel 4 follows Blackpool’s emergency underneath the interventions :
services from the moment the phone is “#999whatsyouremergency just made me
answered till the deployment of the police, angry with society”,
ambulance or fire crews to the front line. "Well, having watched
Every episode deals with a special crisis and #999whatsyouremergency I'm not sure
its different variations: drugs, alcohol, whether I should laugh, cry or run for the
domestic violence. hills“
The data - but sometimes also, in humorous ways :
A member of Blackpool’s emergency service teams
“#999whatsyouremergency HELP! One
The premiere episode of the series was the Direction are running the world with their
second most commented show of the week hideous music!”,
of September 10 in Europe. Its launch - “#999whatsyouremergency there?
marked the 75th anniversary of the 999 Someone stole my tweet, arrest them,
system in the UK. please, and I’ll give you a shoutout LOL!”.
The sentiment
The unpredictable and shocking cases Do you want to know more ?
shown during the premiere engaged the thewitspotter@thewit.com
viewers who responded in various, ways :
A team in action
P.11

14. Most social
Drama
Spain - Epic dramas premieres in
Spain
(September )
#Imperium, #Isabel
Spain’s glorious past made TT
“From Hispania… to Rome”. Antena 3 has kept its title of most commented new
launched Sept 5 Imperium, spin-off of its drama of the month in Spain despite the
popular series Hispania: now set in the very good reception made to Isabel.
Roman Empire, where two mafia families
fight each other to seize power, the series The sentiment
drew inevitable comparisons with the cult
HBO series Rome, shot in the same studios. The audience of Isabel may have been
slightly less active than for Imperium, it has
Launched Sept 10 on TVE (La1), Isabel not been less engaged, and online viewers
The most commented drama premiere in Spain
(September)
charts the epic fate of the legendary Queen massively praised the quality of the
Isabel in a 15th century courtyard backdrop production, the acting, the balance
mixing intrigues, passion and violence : between historical rigor and suspense… the
Spanish viewers could finally enjoy a thrilling real controversy lying in the relevancy of a
depiction of their own epic history with few explicit nude scenes, pointless to some
some reminiscences of Showtime‘s Tudors. viewers, much anticipated by others, as TV
Despite its rating success, a second series host Risto Mejide cracked on Twitter “After
won’t be produced due to cost-cutting 23mn, first tit in Isabel. I was getting worried”.
issues of pubcaster TVE.
If the premiere of Imperium enchanted the
The data fans of the genre with its first class cast and
production values, the series started to lose
Prelaunched Online on Sept 7 after months some of its attraction power after the
of postponing by the channel and premiere, receiving mixed reviews for a
speculation on its fate, Isabel had to wait for certain irregularity in dialogues and a lack of
its TV premiere to see its Facebook Likes historical accuracy.
initiate a significant growth, while Imperium’s
Más Isabel – the second screen app
audience favored Twitter to express their Do you want to know more ?
views on the series: unlike Isabel, Imperium thewitspotter@thewit.com
has developed an important fan base on
Twitter (outnumbering Facebook fans) and P.12

15. Australia - Comedy drama 2nd most
commented
drama of the
season
#House Husbands (Australia))
Are they the « new normal »?
Australian broadcaster Nine chose Father's Everybody enjoyed so much watching
Day (September 2) to launch House fathers interact so lovingly with their kids:
Husbands, a comedy series about four stay-
(at-home husbands raising their kids. "A minute into #househusbands and I was
Channel 9 commissioned a second season, right about it being my new fave show",
confirming that new family models are
redefining the lines of family comedy "Dad can watch kids just as well as mum
worldwide. can, and new TV show #househusbands
Dads with attitude
reflects on this",
The data
"Finally, a program that illustrates real life
8,064 House Husbands trended across the country with real life issues and problems we're all
2,744 and delivered the second most “social” experiencing in our lives“,
drama premiere for Australia this season, just
958 after Ten’s drama Puberty Blues. "I have not sat down and watched a show
from start to finish in such a long time;
The series' Facebook community grew brilliant, I loved it. “
threefold over the two days surrounding the
premiere, (doubled in one night), and grew The show's lead actors were also prolific in
219,071 +157% between episode 1 and 4! their social media marketing of the series,
215,927
with actor Rhys Muldoon tweeting: "Big
201,051 The sentiment kudos to Channel 9 for backing us. No.
Really. Who dares wins." #HouseHusbands.
Fast and continuous growth on Facebook
House Husbands proved a favorite on
Twitter, with praise for the family series that
one user dubbed “Underbelly: Dads”. Do you want to know more ?
thewitspotter@thewit.com
P.13