http://thewestprogram.com ...Internet Marketing Bait is also referred to using an etehical bribe. This is often used as a way to get optins for an email list

1. Setting the Bait
Mother Nature teaches us a lot about marketing and strategy. One may be amazed at how
the Venus flytrap sets up its wonderful bait and attracts flies to its lair, or at how a certain
turtle wiggles its tough to draw fishes into its mouth. Bam! That’s strategy. In the field of
marketing, everything is strategy. These strategies ranging from Sun Tzu’s Art of War to
Niccolo Machiavelli’s The Prince are favorite subjects in the corporate world. In the field
of internet marketing, websites must come up with “baits” in order to draw in more
attention from the market. Some have good baits, others have bad ones. So what exactly
constitutes a good strategy or bait? With the goal of generating more traffic into our site,
we need just the right bait to achieve our goals.
One of the best things that could happen to us
is when people link us without having to do
anything at all. I guess, this is the pure benefit
of marketing. One of the ways to achieve this
is by setting up your own bait. Just like
fishing, we too need the right bait for the right
customers. Unless we want to remain in the
game of chances, which can happen if you
have one of those boring and dull sites, having
a creative and appealing website is the key to
setting up the right bait. Truth is we will all need the extra effort to promote our site.
There is no easier way than to get that bait and throw it in the water, then time to wait
patiently for that big fish to come.
What constitutes a good bait? Here are some key points.

2. 1. First, we need to find that good bait for ourselves. Meaning, we need the proper
strategy, maybe in the form of free goodies and a trip to the moon.
2. Second thing we need is the right effort. This could also mean that we must have
the right posture and method - the right package, the right process.
3. Third is patience. Like the fishermen in the lake waiting patiently for that catch,
we may need to wait patiently too in order to attain success. No giving up, no
surrender. Patience will have its reward.
And our bait could either be in the form of the following packages:
1. Free Stuff – These could be in the form of freebies. Most websites offer free stuff,
or give away freebies. These are powerful baits when applied correctly.
2. Free Newsletters – Some websites out there give away free newsletters every
week, or even everyday. They know that when they give their good advice to
others for free, they will get more profit in return in the end.
3. Free Ebooks – Yes. Some authors even give away their newly written Ebooks for
free. It is one way to promote his or her product or more of a preview on what
interested visitors could find.
4. Free Videos – Other sites post their videos for free. Videos of course posses more
value and meaning for the majority. This is a form of bait you shouldn’t miss out.