PPA New Operators Networking Lunch
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Presentations on a variety of start up topics delivered as part of the New Operators Networking Lunch at LIW 2010
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PPA New Operators Networking Lunch
- 1. New Operators Networking Lunch 2010
- 5. Session 1- Introduction: Janice Dunphy (PPA Chairperson) Researching the Market: Is there an opportunity??
- 8. Many Sites Closing or Changing Hands …
- 9. Others seeing potential! Party / leisure spend competition in all forms …
- 10. Causes for Optimism … “ We are seeing a lot of entrepreneurs recognizing that they need to start working on their projects now, even though we are still in the tail end of the recession, so they can have the projects open when economic conditions improve.” “ The Great Recession resulted in many previously marginally performing projects going into the red. Owners are now calling us in to audit and analyze the projects, determine the root cause of their poor performance and develop strategies to improve performance with everything from management and marketing to renovations and rebranding. “
- 11. The PPA - Pushing the Industry forward!
- 13. Researching the Market: Is there an opportunity?? Maybe!
- 14. Session 2- Jon Dalton Business Development Manager The Play Inspection Company and RPII Member Indoor Play : Setting the Standard
- 25. Session 3- Neil Scott (Consultant) Location, Location, Location (and planning!)
- 27. Background 1976-1996 Pure Architecture & Planning 1996-2008 Play Industry 2008-2010 Civil Engineering & Construction 2010 Play Concepts Re-established
- 33. And Finally Remember................. What ever you think is logical ..........probably won't be viewed that way
- 35. Session 4- Mark Johnson (Johnson Reed) Raising finance in the current climate
- 48. Session 5- Brad Miller (Association of Play Industries) Choosing a Manufacturer
- 49. Session 6- Andy Kidd (Hattrick Marketing) Creating your brand & marketing your site pre-launch
- 52. Brand Map
- 56. Thank You …any questions?
- 57. Session 7- Question and Answer Panel: Iain Westwater !Gambado! MD Multi Site Operator PPA Exec Ian Kearney Cheeky Monkeys Single Site Operator PPA Exec Neil Scott Play Concepts Consultant Ex PPA Chair Jon Dalton TPIC Inspector RPII Member Graham Robinson Soft Brick Manufacturer API Indoor Chair
Editor's Notes
- Six years ago, when I first opened my centre, this would be a different set of slides. Is the future of the Industry bleak, or is this opportunity for optimism?
- New operators- do any of these ring a bell? How many existing operators thought this and now know the realities? If you are about to open a centre…speak, to some existing operators, the PPA, and take information provided by some manufacturers with a pinch of salt! Impartial Advice is worth its weight in gold!
- A typical play centre at 3pm on a weekday, or a sunny day during the holidays! Business is very weather dependant!! Business can be affected by lots of different things! (End of month, credit crunch, competition, Christmas plays, holidays…) Typical investment of £200,000 Credit crunch affecting business in existing sites- banks not keen to lend
- A depressing indication of operators caught in the Great Ball Pool Rush…like the gold rush, without the gold! Opportunities to purchase failing sites, older style sites requiring updating…and in some cases new sites, which may have failed to meet their repayments. All opportunities, but buyers beware!
- Recently we are seeing more and more competition. In America the range of venues offering parties is extraordinary, from shops, to bakers, to garages to hairdressers. We now see parties in the UK becoming an attractive addition to many venues…churches, yes churches, to gyms. Offers, new concepts, new attractions all come with the threat of taking away our target market!
- Enough doom and gloom…If at the end of all this you still think that the indoor play centre is the right career choice for you, then this quote may fill you with optimism? Can the new style of play centre, like those operated by majority of our members, see the rise out of the ashes…a professional product. Low lying fruit will be picked off, only those that grow in the top braches will survive. Mediocrity will not exist…only the best will survive.
- If you choose to go ahead, the second choice you should make is to join the PPA If you want to be involved with the sea change this industry is gong through, to be ahead of the game, and get the support to do so, then joining the PPA is the only way.
- Stand out from the rest, The definition of stupidity is doing the same thing over and over again and expecting different results." — Albert Einstein ... Even if something seems to be working well in one centre, it may not transfer to your location. All these things are vitally important, but this list is only a small selection, get one of these wrong, and the results can be disastrous .
- There is still potential to do well in this industry, but careful planning is vitally important. Writing you business plan, convincing lenders, organising leases..all these things are small hurdles compared to the daily running of a centre. Don’t underestimate the impact it can have on your lives. If you are opening soon, come back next year and let me know if I am talking nonsense, I would love to be proved wrong. I would love to see centres opening with fresh ideas, but still covering the basics. Be unique and kick ass!