In his article entitled “Don’t Make Your Domain Name A Word Search Puzzle”, Internet Marketing and SEO expert Josh Hoopes emphasizes that one of the simplest things that you can do for your online business and increase your response rate is to come up with a URL that is easily readable and coherent enough to attract your target customers attention.

1. SEO Expert Josh Hoopes: Make Your Domain Name More
Recognizable For A Better ROI
In his article entitled “Don’t Make Your Domain Name A Word Search Puzzle”, Internet Marketing and
SEO expert Josh Hoopes emphasizes that one of the simplest things that you can do for your online
business and increase your response rate is to come up with a URL that is easily readable and coherent
enough to attract your target customers attention.
Because of the wealth of information that is currently available to people with just a click of their
mouse, online users tend to have short attention spans. Hence, it is of critical importance that you make
a good impression, present your value proposition, and invite users to take action within those very
limited and precious moments that you have their attention. Miss this bus and it is most likely that you
would have missed the entire opportunity entirely! By all accounts you will only have that single brief
moment to make or break your offer.
He brought up this topic after he noticed how many websites on & offline are configuring their URLs as if
they were word search puzzles; thereby complicating their site for their target customers to read and
remember instead of making it simpler and more user‐friendly for them. He could understand if these
sites belonged to big brands as these companies usually don’t adhere to the principles of direct
response marketing because they have other more traditional methods of marketing their products and
building their respective brands and often disregard direct response marketing basics. But what he
actually saw were a lot of sites belonging to small businesses which should have been able to take
advantage of the internet to put their businesses in front of their target audience by coming up with
solid internet marketing initiatives, including a clear and catchy domain name that includes their primary
key word used to search for them.
According to Josh Hoopes, following are some of the most important tips that online businesses can
follow to ensure that they make a good impression with their URL or domain name:
1. As much as possible, you should use a clean type of font that is easy to read.
2. If your domain has more than one word, capitalize the first letter of each word.
3. Use bold font or color some words in order to highlight your domain name in such a way that it
would be easy for your readers to remember and at the same time catch their attention.
4. Use all caps for the acronyms in your domain name.
5. If you have an acronym and a word in your domain name, you may color the acronym followed
by the word, or cap the acronym and then followed by the word, e.g. CNNmobile.com
These are fairly simple steps for any business to take, but absolutely increase user readability at a glance
and that often makes the difference to the tremendous upside potential to ultimately benefit their
businesses. Internet Marketing and SEO expert Josh Hoopes says that in this economy every company

2. should try to optimize every available resource at their disposal, and each and every little thing actually
contributes to this regard on the way to get the best possible return on their investment.
For more on this story or if you want to know more about internet marketing training by Josh Hoopes,
visit: http://www.JoshHoopes.com