When planning a game, we need to take a look at the different segments that potential players fall into. This information will help us target specific people both in the making of the game as well as in the advertising.

1. Customer
Segmentation for
Game Developers
Neil Grey
TheGameStartup.com
Video Presentation: http://bit.ly/SegmentationVid

2. Market Segments
Who's our ideal player?
● Geographic
○ Nations, States, Cities
● Demographic
○ Age, Gender, Income
● Psychographic
○ Lifestyles, Personalities
● Behavioural
○ Benefits, Usage, Loyalty Image Courtesy of Rian Castillo, http://www.flickr.
com/photos/digitizedchaos/4940953926/

3. Market Targeting
How do we reach them?
● Mass Marketing
○ Appeal to large number of players
● Segmented Marketing
○ Separate offers for each segment
● Niche Marketing
○ Large share of small market
● Individual Marketing
Photo courtesy of Flickr user włodi,
○ Customizations per person
http://www.flickr.com/photos/wlodi/2254657082/

4. Positioning & Differentiation
● Product Position
○ How the player sees your game
in the context of your
competitors offerings.
● Position Differentiation
○ Product, Services, Channels,
People, Image
● Competitive Advantage
○ Provide superior value over
competitors in positions
Photo courtesy of Anton Pinchuk, http://www.flickr.
com/photos/djvirus/3320643180/

5. Neil Grey
The Game Startup
Over a period of 400 days I'm leading a path of discovery as I
prepare to launch a Game Development Studio.
I hope you'll join me as I sort through best practices for both the
business and game development aspects of the company.
Always looking to connect with other entrepreneurs and game
developers. Reach me at thegamebuilder@gmail.com
Join The Conversation
● Youtube: http://www.youtube.com/TheGameStartup
● Facebook: http://www.facebook.com/TheGameStartup
● Twitter: http://www.twitter.com/TheGameStartup