Transparencies may not work! Pitching a fictional product to a fictional client for presentation practice as part of the Master Programme at TAIK, Helsinki.

1. Innovative Product
Design for
A concept
presentation by
4PDESIGN

3. Double
Solution Sales

4. Attract Double
New Users Solution Sales

5. Attract Double Extend
New Users Solution Sales Brand Name

6. Year on Year Growth
2000 2003 2006 2009

7. Year on Year Growth
2000 2003 2006 2009 2012

8. Contact Lens Sales
$
2000 2003 2006 2009

9. Laser Eye Surgery Procedures
1 600 000
1 400 000
1 200 000
1 000 000
2000 2003 2006 2009

10. Market
Spectacles
Only
Spectacles
And Lenses
Only Lenses

12. USER
PROBELMS
ARE
BUSINESS
PROBLEMS

14. infection affects
1 in 3

16. Lack of Innovation

17. Eyecare

18. Eyecare

30. New Products
Prototype User Test for Male/Kids
2009 2010 2011
Today 1st Run Product
Release
Eyecare

31. Thank you
Eyecare