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Lucite tombstones, also known by other popular terms, such as deal toys, have been a staple within the investment banking community for decades. The purpose of Lucite tombstones is two-fold: first, to reward and recognize its own employees---those who have contributed to the deal’s success.
The other, more significant function of “tombstones” is to provide a valued memento for the bank’s clients---something that their client, on whose behalf the deal was done, would be likely to value and keep.
It is for this reason that Lucite tombstones need to have immediate perceived value among clients--- and that lucites are so often highly personalized and creative, rather than interchangeable and generic “corporate gifts”.