2. “ THE IMPORTANT THING IS NOT TO STOP QUESTIONING. CURIOSITY HAS ITS OWN REASON FOR EXISTING.”
ALBERT EINSTEIN
3. SOCIAL CHATTER
OBJECTIVE : What do people think about plastic surgery in general ?
SCOPE : Really broad
PEOPLE : Male, female, wide age range
4. TREND WHO
1 2 3
Plastic Surgery, A New Back to School Must Have? People who accept plastic surgery and People who have nothing against People who against plastic surgery
- More students than ever are opting for plastic surgery to start off the new year. they would do it. plastic surgery but they won’t do it to and they would never ever think doing
themselve. it.
Cosmetic Surgery Before the Wedding
- Many brides and grooms are concerned with the way they look in pictures, so getting a little plastic sur- They tend to talk about relationship They said they are happy with the They think what’s beautiful about
gery to improve their looks is just a way of looking their best. and how other people treat them better way they look. Even though they don’t people is their natural look.They think
when they look more attractive. They think they are perfect and they have everyone can be attractive. We just have
Mother-Daughter Plastic Surgery: A Growing Trend? think having plastic surgery is just like a flaws but they accept the flaws and who to be confident about the way we look
- There are mother-daughter pairs who undergo plastic surgery together, using the experience to bolster make up. They don’t believe that plastic they are. They don’t judge people who and have positive attitude. Instead of
one another. surgery Who change who they are.They do plastic surgery because it is those spending money on plastic surgery, they
don’t think that having plastic surgery is people are happy. think it would be better to spend it on
a sign of weakness. travel. To get new experiences, discover
yourself, your inner strength and theses
make you more interesting person.
DOMINATING/IDEA CORRELATING
Do you agree with plastic surgery ? Relationship, judge, Average looking, judge, disgusting, joke, power, harmful,
money,aging, acceptance, happy, self appreciation, risk, fake, stupid, unrealistic,
How much is too much for plastic surgery ?
confidence,happy,social personality,satisfy, lable gross, natural, confidence,
The average looking
Yes : If your looking is below average, then you can do plastic surgery.
pressure, better, self- positive thinking, dangerous,
No : If your looking is average or above average, then plastic surgery is not ok.
( To idealize your look ) esteem,security, perfect un-natural, self-esteem,
The level of plastic surgery acceptance depends on what kind of plastic surgery and reason for get the job done. mental strength, maturity,
acceptance of differences, build
Anti- aging and face lifting is ok, but changing the way you look is not.
within,personality, optimistic,
Being attractive make their life better and easier.
shame
5. VERBATIMS
People who accept plastic surgery “ I want plastic surgery for “I’m a HUGE supporter of plastic surgery. Getting
and they would do it. “If you ‘re planning your wed- my bad day.” breast implants or getting a nose job is no different
ding and it’s not perfect yet, that getting a tattoo or buying a new shade of lipstick.
come to us for plastic surgery.” Shanna Moore Focusing on natural beauty is an unnecessary limit that
many people put on themselves and in the fashion
“If I’m not considered pretty now, i
Hackeriixtamiko community, limits can be incredibly detrimental.”
will be one day. That is what plastic
“ Life is a heck of a lot better
surgery is for. truest and saddest
when you are not ugly.” SpencerNiemetz
statement made.”
Leigh
Mugelyse
People who have nothing against
plastic surgery but they won’t do “I t h ink no one sh oul d judge t h ose girl s w h o do pl ast ic surgery. Th ey w an ted it
it to themselve. t o be gappy and sat isfied w it h h ow t h ey l ook so w h o are you t o st op t h em f ro m
“I w ou l d nev er d o i t j ust b ec a use I h a v e t o a c c ep t me f o r
being h appy? I guess t oo m uch is w h en it al ready com prom ises t h eir h ealth.
m e a n d n o t f o r a wo ma n i n a ma g a z i ne. D o n’ t g et me wro ng
Personal l y, I w oul d not even t h ink of doing pl ast ic surgery t o m ysel f not becau s e
t h e re ’s n ot h i ng wro ng wi t h p la st i c surg er y b ut I t h i nk p eo p le
I t h ink I’ m perfect al ready, bel ieve m e I h ave so m any fl aw s t h at som et im es I f eel
s h ou l d rea lly rea lly c o nsi d er i t b ef o re t h ey d o o ne. Are y o u
so ugl y, but because peopl e around m e feel l ike I’ m al ready as prett y as i can
doi n g i t t o ma ke y o ur self f eel b ett er a nd b o o st y o ur self
be and t h ey accept m e for w h at I am w it h al l t h e fl aw s. S o i t h ink one of the bes t
e s t e e m o r a re y o u d o i ng i t b ec a use t h e med i a i s sa y i ng a
w ays t o be beaut iful is t o find t rue friends”
y ou n g beaut i f ul f a c e wi t h b i g b o o b s a nd no muff i n t o p i s i n?
St arsandst it ...
Penelo p e2 0 4
People who against plastic
surgery and they would never
“ I’ m not ent irel y h appy with the way I lo o k , bu t I can t
ever think doing it.
“ Ac c ep t i ng y o ur self a s y o u a re, no t a s h o w im agine h aving pl ast ic surgery to alter my lo o ks , either. I f eel
y o u t h i nk so c i et y wa nt y o u t o b e. We a ll h a ve bett er w h en I feel cl eared an d s tro n ger thro u gh exercis e, as
i mp er f ec t i o ns. Th e t r i c k i s no t t o let t h o se Fake h air, fake nail , fake breast s as
w el l as w h en it h el ped m e to lo o k better, bu t f eelin g that yo u
i mp er f ec t i o ns i nf luenc e h o w y o u f eel a b o ut w el l as pl ast ic surgery ...and you
l ook good can obvio u s ly give o n e a bo o s t.”
y o ur self o r t h e c h o i c es y o u ma ke.” w onder w h y you can’ t a real m an? Th e
answ er is sim pl e “ YO U ARE FAKE “
A n ela
Ma r i na
B ongink Th em ba
6. INTERVIEW
OBJECTIVE : Where people get ideal-self from?
Does ideal-self create impact on self-image and self-concept in term of physical
appearance ?
Does self-image and self concept create impact on self-esteem and self-confident in
term of physical appearance ?
Self-concept: Self image:
Social : Are you sociable ? What you think you look like ?
Are you shy ? How you see your personality ?
Are you confident ? What kind of person you think you are ?
What you believe others think of you ?
Physical : Are you tall ? How much you like yourself or you think others like you?
Are you fat ?
Are you good looking?
Psychological : Are you pessimistic or optimistic ?
Are you a happy ?
SCOPE : Dig deep.
PEOPLE : Male/Female who had cosmetic surgery.
Male/Female who want to have cosmetic surgery.
Male/Female who won’t have cosmetic surgery but they have nothing against it.
7. TERM & EXPLANATION SCREENER
1.Have you ever had cosmetic surgery ?
IDEA-SELF a person you want to be.
Yes : What kind ? No : 2 Have you ever think of doing cosmatic surgery ?
SELF-IMAGE the view that you have of yourself. 3 persons in total
Breast implant Yes : what kind ? No : Do you against cosmatic surgery ?
1or 2 persons 3 persons in total
SELF- ESTEEM How much value you place on yourself.
Nose job Breast implant Yes: thank you and bye No : You are in.
1or 2 persons 1or 2 persons 4 persons
Other Nose job
1or 2 persons
Other
Get in
10 persons in total
IDEA-SELF SELF-IMAGE INTERVIEW QUESTIONS
1. Do you have a role model/someone that you admire and you want to be like him/her ? It doesn’t have
to be only about appearance. Who and why ?
The more overlap is, the more you will be able to achieve self-actuallization. 2. Are you satisfing witht the way you look ?
3. Do you think the way you look define who you are ? Please explain.
4. Do you think the way you look affect ho others treat you?
5. There is a charity Group offers free plastic surgery to bullied teens. What are your thoughts about this?
Do you agree or disagree. Why and why not ?
(Probe : Age issue, self-confidence, chilhood experiences)
Remark : If they mention about their bullied experience , let them talk and ask how do they feel now.
Maslow’s hierarchy of needs
6. For people who have done cosmetic surgery.
- What are their expectation before they did it ?
- What do they feel after they have done it ?
- Can they notice any changes in their life ?
8. SIMMONS RUN
OBJECTIVE : Does the city that they live and culture ,impact their self-concept and attitude ?
Does SF’s culture embraces uniqueness more than other city’s culture ?
If you appear to be uniquely attractive , does that create more conversation and
make you more sociable? ( study more in survey )
SCOPE : Location and attitude
9. SIMMONS RUN READING NUMBER
Out of all the people who agree a lot that “ I LIKE TO DO THINGS THAT ARE UNCONVENTIONAL”,12.7% lived in CA.
Out of all the people who agree a lot that “I LIKE TO DO THINGS THAT ARE UNCONVENTIONAL ”,5.4%lived in NY.
People who live in CA are 4% more likely than general population to think that” I LIKE TO DO THINGS THAT ARE
UNCONVENTIONAL”
“People who live in CA are 18% less likely than general population to think that “I LIKE TO DO THINGS THAT ARE
UNCONVENTIONAL”
Out of all people who live in CA,7% agree a lot that “I LIKE TO DO THINGS THAT ARE UNCONVENTIONAL”
Out of all people who live in NY,5.6% agree a lot that “I LIKE TO DO THINGS THAT ARE UNCONVENTIONAL”
Out of all the people who agree a lot that “THERE’S LITTLE I CAN DO TO CHANGE MY LIFE,12.6% lived in CA.
Out of all the people who agree a lot that “THERE’S LITTLE I CAN DO TO CHANGE MY LIFE”,9.1%lived in NY.
people who live in CA are 3% more likely than general population to think that
Out of all the people who agree a lot that “THERE’S LITTLE I CAN DO TO CHANGE MY LIFE,
“People who live in CA are 38% more likely than general population to think that
Out of all the people who agree a lot that “THERE’S LITTLE I CAN DO TO CHANGE MY LIFE,
Out of all people who live in CA,5.3% agree a lot that “THERE’S LITTLE I CAN DO TO CHANGE MY LIFE,
Out of all people who live in NY,7.1% agree a lot that “THERE’S LITTLE I CAN DO TO CHANGE MY LIFE,
Out of all the people who agree a lot that “MONEY IS THE BEST MEASURE OF SUCCESS ”, 19.9% lived in CA. Out of all the people who agree a lot that “ IT IS IMPORTANT TO BE ATTRACTIVE TO THE OPPOSITE SEX” 14.3% lived in CA.
Out of all the people who agree a lot that “MONEY IS THE BEST MEASURE OF SUCCESS ”, 7.9% lived in NY. Out of all the people who agree a lot that “ IT IS IMPORTANT TO BE ATTRACTIVE TO THE OPPOSITE SEX, 7.3% lived in NY.
People who live in CA are 62% more likely than general population to think that “MONEY IS THE BEST MEASURE OF SUCCESS ”. People who live in CA are 16% more likely than general population to think that “ IT IS IMPORTANT TO BE ATTRACTIVE TO
People who live in CA are 18% more likely than general population to think that “MONEY IS THE BEST MEASURE OF SUCCESS ”. THE OPPOSITE SEX”
Out of all people who live in CA,10.1% agree a lot that “MONEY IS THE BEST MEASURE OF SUCCESS ”, People who live in CA are 11% more likely than general population to think that “ IT IS IMPORTANT TO BE ATTRACTIVE TO
Out of all people who live in NY,7.4% agree a lot that “MONEY IS THE BEST MEASURE OF SUCCESS ”, THE OPPOSITE SEX”.
Out of all people who live in CA,19.3% agree a lot that “ IT IS IMPORTANT TO BE ATTRACTIVE TO THE OPPOSITE SEX”
Out of all people who live in NY,18.4% agree a lot that “ IT IS IMPORTANT TO BE ATTRACTIVE TO THE OPPOSITE SEX”
10. Primary narcissism becomes the basis for healthy self-love on which we build a solid
sense of our self-worth and identity. A certain amount of self-love is essential for having a
positive approach to yourself and your life.
Sigmund Freud
Refine objective
How San francisco culture shape their thought about how you see yourself and lead to how they
The more accurate you are about how others perceived you, the better you face socially.
want to express who you are.
Mark Leary
How other perceive them and treat them affect the decision making on doing cosmetic surgery.
Professor of psychology
Denison University and the University of Texas at Austin
How they see themselve affect the decision making on doing cosmetic surgery.
People rely on others’ impression to nurture their views about themselves.
William Swann,
Professor of psychology
The University of Texas at Austin
11. SURVEY
OBJECTIVE : What are their motivation in life?
Do their motivation in life create an impact on the level of sociability?
Do the level of sociability create an impact on self-image,self- confident ?
Do people who consider themselves sociable are narcissistic ?
Do people who live in SF think that it is important to be uniquely attractive?
Do people want to appear “ uniquely attractive ” so they can show who they
are ( show their self concept )?
SCOPE : San Francisco only
12. SURVEY QUESTIONS
What do I want to know : Their motivation in life and what is important to them?
What do I want to know : Are they socilaize ?
What do I want to know : What they are interested in and what are their motivation in life ?
What do I want to know : Socialization, self-concept and narcissistic . Are thses factors impact each other?
13. SURVEY QUESTIONS
Do you agree w it h t h is st at em ent ? W h y and W h y not ?
“ I t h ink peopl e define m e part ial l y by t h e w ay I l ook. S o in order for ot h e r to p erceived me
m ore accurat el y, I w ant m y personal it ies t o m at ch w it h m y l ook. B ecause I wan t to s ho w o thers
w h o I real l y am . “
What do I want to know : Is it important for them to let others see and understand who they really are?
Because people judge them by the way they look. It like your appearance is a book cover so people will pick
the eyes-catching bookcover. right ? So the book might be good or bad but at least there is more chances
that people will read introduction. Pretty bookcover will be able to reach out more readers. There will be a
different between pretty girls, normal-looking girls and ugly girls when they socialize with others. All type of
girls might consisder themselve socialable and interesting but not all type of girls get the same attention that
they want. right ? So if they think they are realy interesting and cool but if they think that their appearance is
not so good. This might create a need for doing cosmatic surgery.
What do I want to know : Socialization, self-concept and narcissistic . Are thses factors impact each other?
What do I want to know : How do they view themselves and how important appreance is for them?
What do I want to know : what they are interested in ? Is this match with their motivation in life?
14. FOCUS GROUP
OBJECTIVE : How their parents shape their self-esteem in the early period of their life?
How paresnt treat them effect how they see themselves?
SCOPE : People who did cosmatic surgery.
15. FOCUS GROUP QUESTIONS
1. What is you fa v or i t e c a rt oon c h a ra c t e r a n d wh y ?
- To open up t h e i r c h i l dh ood l i fe a n d h ope f ully t h at wi ll lea d t h em t o t a lk a b o ut t h ei r c h i ld h o o d ex p e -
r iences or mem or i e s .
2.Pick one cart oon c h a ra c t e r t o re pre s e n t y o ur self a nd p i c k o ne c a rt o o n c h a ra c t er t o rep resent y o ur
pare nts and tel l m e w h y ?
- To ge t them t o t a l k a bou t t h e i r pa re n t s a n d h o w t h ey i nt era c t wi t h ea c h o t h er.
3. Physical bea u t y : a bl e s s i n g or a c u r s e ?
- To understand a n d t o l e t t h e m t a l k a bou t h o w i mp o rt a nt p h y si c a l b ea ut y f o r t h em.
- To se e how mu c h t h e y c a re a bou t t h e e ffe c t o f p y h y si c a l b ea ut y.
- To se e how p a re n t s t reat t h e m w ou l d e ffe c t h o w t h ey a b o ut t h ei r a p p ea ra nc e a nd p h y si c a l b ea ut y i n
ge neral.
16. CREDITS
Creative Strategist : Thanyavaran Thongpradist
Art Director : Thanyavaran Thongpradist
Photographer : Rapeeporn Pete Ngamsanguanpreecha
Photographer Assistant : Wora Seps
