Pricing strategy is essential to continued sales success. The document discusses optional product pricing where a simple mobile phone plan can be purchased alone or with extra services. It also covers psychological pricing strategies like using the factor nine or effect of the digit on the left in pricing and offering bonuses and discounts.

1. PRICING STRATEGY
MOBILE PHONE PLAN

2. INTRODUCTION
● Method used to
establish the best
price.
● Is essential to
continued sales
success.

3. Optional-product pricing
Simple plan Extra services

4. Psychological strategy
The factor nine or effect of
the digit on the left
Bonuses and discounts

5. CONCLUSION
● Optional product
pricing
● Psychological
pricing