Footie is a platform based Mobile Community Apps for Football fans available in White label in order to allows Right owners (Web, Press and TV media groups but also Sponsors and Football clubs and leagues) to monetize their content and their communities while bringing them a great service based on topnotch mobile technology.

1. THE Mobile Social Network for Football Fans General Presentation Luc Jacobs 10/07/2011

2. Humans are Highly Social Animals. They love the contact with each others… Source O’Reilly Media Let’s face it!

3. Let’s take Football fans Source: SportMarketingAgency Still, no social media today allows them to share emotions with their friends in real time while following the match live...

4. Mobile has only Upsides

5. 5 in Unit Shipments Global Unit Shipments of Desk + Laptop PC’s vs. Smartphones + Tablets

6. 6 in Traffic Volumes Global Mobile Data Traffic by Type 2008-2015E 2010-2015E CAGR X 26!!!

7. 7 in Usage Average Time Spent on Various Mobile Functions (Jan11) 60% of today’s Usage did not exists 3 years ago!

8. 8 Mobile is an Efficient Media Relative Efficacy of Mobile vs. other Advertising Media (Jan11)

9. 10 X better than Internet

10. and Old media’s need help! % of Time Spent in Media vs. % of Advertising Spending (USA 2009) 10

11. Football + Mobile + Social + New Media + Ads =

12. Our Answer A mobile centric Social Network for Sport fans proposed under White Label or Branded version. Enjoy, Share and Communicate with other Fans or Players on Live scoring, news & tables via mobile Widest availability for multiple mobile platforms & multiple sports For the media & brands a way to learn who fans are, engage & communicate efficiently with them Strong built-in loyalty mechanics offering multiple Brand & Advertising possibilities. Footie™ is the name of our Generic Football Apps

13. Your media I Love I Like Social media’s I Watch Mass media’s Positioning 100.000’s+ 1.000.000’s+ 10.000.000’s+ “Weapon of Mass Engagement”

14. Where in the Marketing funnel? Promote the branded Footie Apps using Web or Social media campaign using one of its basic functions (ie. Live scoring, exclusive news) but WITHOUT selling your service. Awareness  This is where the Footie Apps effectiveness is maximum. Present your Product or Service as a «Must-Have» for active subscribers. Illustrate your brand via cases (fun, competition, games, etc…) Consideration  There you should play on the Community aspect of Footie Apps: “Why chose another Product or Service since this one is used/seems to interest all of my friends?” Preference  M-commerce performance are still weak compared to InStore demo’s, Outbound calls of even Online shops. So, do your sales but with higher closing rate of up to 300% higher thanks to Footie Apps. Close RepurchaseLoop  Giving more for their money on our platform to your existing customers does not cost a lot of money. We have built-in Loyalty mechanics like points, etc… but a Thank you note might do it. Loyalty  Let your Happy customers speak and maybe even not so Happy one as long as you can show that you can close their cases satisfactorily. Amplify Advocates, Neutralize Detractors. Advocacy  “Word of Mouth” is one of the most powerful message on the web today. Rely on our built-in mechanics to tell your story and use it in your Social or Mass media campaigns (tickers, etc…) Awareness 

15. Footie Segmentation *: Please refer to Forrester Research © 2008 for Social Media Segmentation definitions

16. How does it work?

17. Apps typical functionalities News Dashboard Notifications Facebook Login SMS Invite Live Feed Tables Media player Footie™ is the name of our Generic Apps

18. www.footie.eu Simple Registration portal (selection of the League/Club supported, also on mobile) Jupiler League Casino Eredivisie Premier league Bundesliga La Liga Ligue 1 Serie A Turkcell Süper Lig Champion’s Europa (BE) (NL) (UK) (DE) (SP) (FR) (IT) (TU) league league

19. How do I monetize this?

20. Splash screen & banners (Ads by L’Oreal) Splash screen (3-4 sec) (Eventually Clickable & Dynamic) Startup/Login screen 300*50 bottom/top banner(Format may vary in function of the phone) Footie™ is the name of our Generic Apps

21. “Shouts” to members Send messages to All/Selected Members (Region/Club based) including Text/Pictures/Video’s or link to your (Mobile) Website. If needed People can comment (moderated) and ask questions or starts dialogue.

22. Branded Mobile Phone Apps All major devices supported: iPhone/iPad Android Nokia Samsung Bada Java/BlackBerry Mobile Web for all the others The best way to link Brands with the Leagues or Championship Specific Skins & Icons are designed for each App, Web & Mobile Web interface Special Menu Key can be interactive or Dynamic and send to Mobile website Fully customizable interfaces Screenshots from the Nokia WRT App interface © FC Fenerbahce & FC Besiktas

23. Banners in Branded Mobile Web Dynamic Banner delivered by Ad server in order to carry traffic back to the Operator’s Mobile Website during Promotion time. Brought to you by Special Game proposed by Apparel manufacturer in order to illustrate a new pair of shoes or a special denim provided. Singapore Telecom & Adidas shown here as an hypothetical Partners On courtesy of S.L. Benfica ©

25. Managed & Hosted by Footie team

26. Fully customizable

27. Update between Web & Mobile Apps immediate in real-time!

28. System remembers preference (login, language, etc...) of each users and for each pages he/she wants to see.On courtesy of S.L. Benfica ©

29. Subscriber Database Access Subscriber database can be retrieved in 2 ways: CSV & Excel dump files to synchronize with your CRM system and accessible via the Backoffice Admins interface. API access in order to use platform functionalities in your Apps as login, logout etc… (similar to Facebook Apps API)

30. Promotion on your website Integrated Banners

31. 21 Localizations available Footie Austria Footie Belgium Footie Netherlands Footie USA Footie Brazil Footie Argentina Footie Finland Footie Sweden Footie Norway Footie Denmark Footie Spain Footie Portugal Footie Russia Footie Ukraine Footie Switzerland Footie Turkey Footie Italy Footie France Footie England Footie Germany Footie Europe More to come… Premier league Bundesliga La Liga Ligue 1 Serie A Turkcell Süper Lig Champion’s Europa Brazileiro MLS Primera (UK) (DE) (SP) (FR) (IT) (TU) league league (BR) (USA) (ARG)

32. Our App on OVIstore TeamBlogger App After only a few weeks more than 100.000 visits & 10.000’s downloads/week. Heavily promoted by Nokia and more important: FANS LOVE IT!!!

33. Branded version for Benfica iTunes AppStores A “Light” version to gather the news and interact with other fans, and a “Premium” version sold 2,39€ in order to receive and view the exclusive video’s from Benfica TV.

34. OK I’m interested!

36. You benefit from the existing Footie community

37. Revenues are mainly from Ads & Content sale

39. You can advertize it in the Footie community

40. Revenues are as you decide they will be

41. Fixed setup & monthly Saas fee for hosting & support

43. Schroyens Frederic: CEO & Founder fschroyens@bluetalk.be +32 478 70 29 49 Luc Jacobs: Partner & Business Development & Strategies ljacobs@bluetalk.be +32 475 92 99 81 Thank you !