To address this long-standing challenge, digital marketers are increasingly relying on a new class of applications called tag management systems to help efficiently add, edit and remove tags from web sites.
By viewing this presentation, you will learn:
• What is driving the need for tag management
• The specific benefits of tag management for digital marketers
• Why tag management needs to be designed for marketers
• Key factors for evaluating different vendors and solutions
• Best practices, case studies and more