Ihpc consumer content plan 2016

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Taylor Walsh

Working illustration for IHPC messaging flow

Health & Medicine

IHPC Message
Consumer Strategy
Consumer Message
TARGETS
IHC Clinics:
Existing Patients
CAM Edu
Student Orgs
All Patient Orgs
IHPC Objectives
• Raise Awareness of IHC
• Awareness of IHPC
• Awareness of 2706
• IHC in Medicare/Medicaid
• Grow Organization
• Fundraising
• Etc…
CHANNELS: SocMedia • YouTube • eLetters • Content Mktng
ACTIONS
In-State: Regulation
In-State: Legislation
Media
Media Coverage
Policy Messages
Member Dev
Messages

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