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NHS Choices content – an introduction

Charles Creswell
Deputy Editor
NHS Choices

5 March 2014
March 2007 – March 2014

•
•
•

•
•
•

Most visited health information
website in Europe
Launched in 2007 as the digital
f...
Growth of NHS Choices

Average number of visits for each financial year. Plus price per visit based on cost of service.
(S...
Market Share – Dec 2013

4
What users look at
34%
8%

Live Well
1%

1%

Treatments
& Conditions

16%

NHS Service
Directories
7%

Front
page

Carers
...
Visits from mobile devices

Percentage of users who access NHS Choices with a mobile device. (Source: webtrends)

6
The future

Design Solution Team

7
How Choices is evolving
Themes
•
Transparency
•
Feedback
•
Transactions
•
Participation
Coming soon
•
Beta launch – March
...
How what we do is changing
Transactions

Real time local
service info
Information &
Data

Personalisation
Semantic
persona...
NHS Choices content

Design Solution Team

10
NHS Choices content

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•
•
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A-Z of treatments and conditions
About the NHS
Care and support
Common health questi...
Moodzone

12

12
Promoting behaviour change

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Developing content

Design Solution Team

15
Content principles

• Public-facing and user-focused
• Most content is written in-house by expert health
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•
•
•
•
•

writ...
When and why do we add content?
User need
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•
•

•
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Individual requests
User feedback
Charity requests
Web analytics (se...
Content curation and partnership

18

18
How we develop content
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NHS Choices are the content ‘owners’
We create and maintain content in collabora...
Working together
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Yellow Card
Herbal medicines
Vaccine ingredients
Counterfeit medicines
Self-testing ...
Thank you

Now, how can we help you?
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NHS Choices presentation to MHRA workshop

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NHS Choices presentation to MHRA workshop

  1. 1. NHS Choices content – an introduction Charles Creswell Deputy Editor NHS Choices 5 March 2014
  2. 2. March 2007 – March 2014 • • • • • • Most visited health information website in Europe Launched in 2007 as the digital front door to the NHS We provide information to help people make good choices about their health and use of health services Funded by DH Commissioned by NHS England Hosted by HSCIC 2
  3. 3. Growth of NHS Choices Average number of visits for each financial year. Plus price per visit based on cost of service. (Source: webtrends) 3
  4. 4. Market Share – Dec 2013 4
  5. 5. What users look at 34% 8% Live Well 1% 1% Treatments & Conditions 16% NHS Service Directories 7% Front page Carers Direct 7% Medical advice now 2% Common Health Questions Behind the headlines NHS in England Home Page Tools Planners 3% 4% 3% Scorecard 3% Your team name goes here! 5
  6. 6. Visits from mobile devices Percentage of users who access NHS Choices with a mobile device. (Source: webtrends) 6
  7. 7. The future Design Solution Team 7
  8. 8. How Choices is evolving Themes • Transparency • Feedback • Transactions • Participation Coming soon • Beta launch – March 2014 • Responsive design • GP choice and urgent care finder tools • Dementia webchat • Rare diseases content 8
  9. 9. How what we do is changing Transactions Real time local service info Information & Data Personalisation Semantic personalised search Authentication Health Management Design Solution Team 9
  10. 10. NHS Choices content Design Solution Team 10
  11. 11. NHS Choices content • • • • • • • • A-Z of treatments and conditions About the NHS Care and support Common health questions Behind the headlines Live Well Videos (1,000+) Interactive tools and apps (120+) 11
  12. 12. Moodzone 12 12
  13. 13. Promoting behaviour change 13 13
  14. 14. 14 14
  15. 15. Developing content Design Solution Team 15
  16. 16. Content principles • Public-facing and user-focused • Most content is written in-house by expert health • • • • • • writers Rigorous editorial process, published online Evidence-based and regularly reviewed Informed by patient experience Clinically approved Aligned with Government policy, where relevant Overseen by CIAG 16
  17. 17. When and why do we add content? User need • • • • • Individual requests User feedback Charity requests Web analytics (search terms, high-traffic topics) News / events / developments Policy / NHS priority • • New policy focus Public health campaigns 17
  18. 18. Content curation and partnership 18 18
  19. 19. How we develop content • • • • • • • • • NHS Choices are the content ‘owners’ We create and maintain content in collaboration with clinical experts and policy leads Approx 6-week development process Initial meeting to discuss user needs, policy messages, etc Choices produce content outline Once agreed, Choices write content and seek clinical / policy approval Single point of contact for sign-off Post-publication updates can be made instantly Two-year review cycle 19
  20. 20. Working together • • • • • • • • • • Yellow Card Herbal medicines Vaccine ingredients Counterfeit medicines Self-testing kits Vaginal mesh and tape Medicines guide News and alerts Topical issues – e-cigarettes What else? 20 20
  21. 21. Thank you Now, how can we help you?

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