This infographic attempts to illustrate the cloud computing competitive landscape for 2014 - 2015 based on 4 distinct aspects - namely economies of scale/volume, cloud specialisation competencies, stalemate vendors with ageing technologies and services and finally fragmented cloud providers with limited reach and vertical focus. Methodology used: 1. For publicly traded firms, their revenue growth was used to determine their financial health and competitiveness. On the other hand their technical and delivery competencies are determined based on the marketshare they have in cloud or cloud-related work they have done for their clients. For a high resolution version please download it here: http://tarrysingh.com/2014/04/cloud-computing-competitive-landscape-2014-an-infographic/

1. BARRIER TO ENTRY
Stalemate Volume
SpecializationFragmented
SMALL LARGE
10%
20%
30%
market share
Growth
rate %
0%
market share market share
5
10
15
0
Rating
“IN THE CLOUD WILDERNESS”
10%
20%
30%
0%
5
10
15
0
0 - 7%
✓ On very aggressive growth path
✓ Predatory with lots of aerial view, lots of stealth-work, talent-grab
and M&A
✓ Using extremely disruptive technologies and techniques to
surprise the competition and woo the buyer
✓ Popular: Unpredictable yet darlings with early adopters and
consumers
✓ Leadership in servicized products & productised services
✓ Aggressive growth
✓ Predatory with a clear two-dimensional LoS (line of sight)
✓ Creative strategies to maintain the double-digit growth at the
expense of the turtle-pack
✓ Continues to out-run the hare
✓ Watch out for aerial attacks
✓ Watch out for disruptive tech
✓ Growth sluggishness yet slightly positive outlook
✓ Sr. leadership change in offing or underway
✓ Dramatic change in business models/operating models
✓ Challenges with interim turn-around initiatives; taking too long
✓ Challenges with talent-pool exodus to cheetah and eagle!
✓ Successful with current tech/current client base
✓ Internal cost-base, not yet aligned with the transformed operating
model of its existing and/or new client base
✓ Misaligned talent-resource pool to digital technology stack
such as big data, social, analytics, mobile and cloud
✓ Losing talent and marketshare to hare, cheetah and eagle.
✓ Looking at large/mid-size acquisition to gain marketshare/mindshare
in disruptive digital stack
✓ Investing heavily in disruptive tech
Who are they?
How are
they today?
Who will take disruptive
lead and who will follow
Recent IPO/ upcoming IPOs
Sources : Wikiinvest, FT.com, Fool.com, Yahoo Finance, Cloudtimes Top 100, Livemint
FORECASTBEHAVIOR
7-15%
15 - 22%
>22%
Aggressively introduce and own new
disruptive tech zone (IoT, searabletech
etc.)
Organic and inorganic growth
Cannibalise its own ageing business
model to adopt/consume emerging
models
Invest heavily in R&D; Technology
championship prime goal
Transform current/ageing services into
disruptive or near-disruptive services
White label current tech into disruptive
tech
Stick to current business model
market share
CLOUD COMPETITIVE INDEX,
WHERE ARE YOU?
HYPERCLOUD INFOGRAPHIC
CLOUD COMPUTING COMPETITIVE INDEX 2014
HyperCloud Infographic by Tarry Singh is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.