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X
          Generation
                                              Parents
                                     The Game Show

                         Jeff Kallay, Experience Evangelist


Monday, March 23, 2009
X
          Generation
                                              Parents
                                     The Game Show

                         Jeff Kallay, Experience Evangelist


Monday, March 23, 2009
X
          Generation
                                              Parents
                                     The Game Show

                         Jeff Kallay, Experience Evangelist


Monday, March 23, 2009
X
          Generation
                                              Parents
                                     The Game Show

                         Jeff Kallay, Experience Evangelist


Monday, March 23, 2009
X Saves the World - The Game Show




                         quot;Keep On Movinquot;
Monday, March 23, 2009
X Saves the World - The Game Show




                         quot;Keep On Movinquot;
Monday, March 23, 2009
X
          Generation
                                              Parents
                                     The Game Show

                         Jeff Kallay, Experience Evangelist


Monday, March 23, 2009
Manage the Expectations
                    -Recap Boomers, Xers, and Millennials
                           (American Generations)
                       -Play Generation X Pop Culture
                        Multimedia Trivia Game Show
                   -Understanding the Generation X Parent
                      -Your Questions and Observations

Monday, March 23, 2009
Recap Boomers, Xers, and
                  Millennials
            (American Generations)

Monday, March 23, 2009
โ€œIn America, each generation
        is a new people.โ€
                         Alec de Tocqueville, 1830



Monday, March 23, 2009
4
                  Number of books by Howe and Strauss
               Generations, 13th Generation, The Fourth Turning
                            and Millennials Rising

                             LifeCourse Associates www.lifecourse.com

Monday, March 23, 2009
23.4
                         Average Number of Years of
                           American Generations
                                  Howe and Strauss

Monday, March 23, 2009
14
                  American Generations (18 New World)

                                Howe and Strauss

Monday, March 23, 2009
4
                         Number of Generational Cycles and
                          Number of Generations Per Cycle
                                      Howe and Strauss

Monday, March 23, 2009
Revolutionary Cycle
                            Name + Birth Years
                            Awakening + 1701-1723
                              Liberty + 1724-1741
                           Republican + 1742-1766
                           Compromise + 1767-1791

Monday, March 23, 2009
Civil War Cycle
                           Name + Birth Years
                         Transcendental + 1792-1821
                             Gilded + 1822-1842
                           Progressive + 1843-1859


Monday, March 23, 2009
Great Power Cycle
                          Name + Birth Years
                          Missionary + 1860-1882
                             Lost + 1883-1900
                             G.I. + 1901-1924
                            Silent + 1925-1942

Monday, March 23, 2009
Millennial Cycle
                              Name + Birth Years
                               Boomer + 1943-1960
                                  X + 1961-1981
                            Millennials + 1982-2000/01
                         15th (Homeland?) + 2000/01-20??

Monday, March 23, 2009
4/2
                         4 Stage/2 Stroke Per Cycle

                                  Howe and Strauss

Monday, March 23, 2009
Revolutionary Cycle
                  Name + Birth Years = Description
                    Awakening + 1701-1723 = Idealist
                     Liberty + 1724-1741 = Reactive
                     Republican + 1742-1766 = Civic
                   Compromise + 1767-1791 = Adaptive

Monday, March 23, 2009
Civil War Cycle
                  Name + Birth Years = Description
                   Transcendental + 1792-1821 = Idealist
                      Gilded + 1822-1842 = Reactive
                    Progressive + 1843-1859 = Adaptive


Monday, March 23, 2009
Great Power Cycle
                  Name + Birth Years = Description
                    Missionary + 1860-1882 = Idealist
                      Lost + 1883-1900 = Reactive
                         G.I. + 1901-1924 = Civic
                     Silent + 1925-1942 = Adaptive

Monday, March 23, 2009
Millennial Cycle
             Name + Birth Years = Description
                  Boomer + 1943-1960 = Idealist
                     X + 1961-1981 = Reactive
                Millennials + 1982-2000/01 = Civic
           15th (Homeland?) + 2000/01-20?? = Adaptive

Monday, March 23, 2009
4 Stage / 2 Stroke
                                  Idealist birth Civic
                     Idealist
                                Reactive birth Adaptive
                     Reactive
                                  Civic birth Idealist
                      Civic
                                Adaptive birth Reactive
                     Adaptive
                                        Repeat

Monday, March 23, 2009
Each Generation
                     Rebels against the elder-built world and
                        against the generation before it.
                                (Millennial>X)

            Redirects society towards its own inclinations.

Monday, March 23, 2009
Each Generation
                 Is shaped by their surroundings and by the
                     generations with which they interact.

                  While being born becomes history, and as
                         they age they make history.

Monday, March 23, 2009
Millennial
      Largest, most wanted, most watched over, and
      most diverse generation in American history.

                         Howe and Strauss โ€œMillennials Risingโ€

Monday, March 23, 2009
3.6
                         Average birthrate of Millennials
                                  (in millions)

                                 Howe and Strauss โ€œMillennials Risingโ€

Monday, March 23, 2009
$50k
         Parents willing to pay for an ovum from an
        attractive, high IQ, female at a top university

                         Howe and Strauss โ€œMillennials Risingโ€

Monday, March 23, 2009
50%
              Increase in amount of stuff in weight in
             average American homes vs. 20 years ago

                          US News and World Report, 2005

Monday, March 23, 2009
83%
              College freshmen who have never shared
                        a room with a sibling

                         Chronicle of Higher Education, November 2007

Monday, March 23, 2009
About Millennials
                         35% are non-white (and Latino).

                         1 in 5 have an immigrant parent,
                         1 in 10 have a non-citizen parent.

       Largest separation in wealth in American history.
Monday, March 23, 2009
About Millennials
                         Remember โ€œBaby on Boardโ€ signs?

          Celebrated by Hollywood: Three Men and Baby,
           Baby Boom, Mr. Mom, and Disney princesses.

         Bike helmets, car seats, nanny cams, and more.
Monday, March 23, 2009
About Millennials
                    Raised by attached parents.
               โ€œHelicopter Parentsโ€ or โ€œBlackhawksโ€
           Parents are โ€œBest Friendsโ€ and co-purchasing.

               Conservative. Or is the term Conventional?

Monday, March 23, 2009
X
    โ€œA generation that can sneakily trump boomer
       narcissism and millennial entitlement.โ€

          Jeff Gordiner, โ€œX Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Suckingโ€

Monday, March 23, 2009
About Generation X
                             Born 1961-1981.

          Sandwiched between Boomers and Millennials.

      Smaller Population = 46 million vs. 70+ million
          each for both Boomers and Millennials.

Monday, March 23, 2009
About Generation X
          Born and raised as independent latch-key kids.
             Sexual Revolution, Watergate, Vietnam,
          Gay Rights, High Divorce Rate, Recession and
            Womanโ€™s Movement peppered their youth.

       Demonized by Hollywood: Rosemaryโ€™s Baby, The
       Exorcist, Taxi Driver, Pretty Baby, and The Omen.
Monday, March 23, 2009
About Generation X
                         The last generation to care about the
                             culture part of pop culture


         So letโ€™s review some Generation X pop culture...



Monday, March 23, 2009
X
          Generation
                                    Parents
                              The Game Show

                         Letโ€™s Meet Our
                          Contestants!
Monday, March 23, 2009
Contestant #1
                   Dean Ison - Transylvania University




Monday, March 23, 2009
Contestant #2
                         Bob Nesmith - Centre College




Monday, March 23, 2009
Contestant #3
             Megan Adams - University of Louisville




Monday, March 23, 2009
X
          Generation
                               Parents
                         The Game Show


            Letโ€™s Play Generation X
             Multimedia Trivia!
Monday, March 23, 2009
Rules
                Three Ten Point Questions Each for a
                   Total of Thirty Points Possible
                  (One = Photo, Video and Audio)

 Audience, Fellow Contestant or Mobile Lifeline
       You Can Use Your Lifeline Once

                         Judgeโ€™s Decision is Final
Monday, March 23, 2009
Contestant #1 - Childhood




                         1969 - Childrenโ€™s Television Workshop, Sesame Street
Monday, March 23, 2009
Contestant #2 - Childhood




                         1969-1974 Brady Bunch (Season Five Opening Theme)
Monday, March 23, 2009
Contestant #2 - Childhood




                         1969-1974 Brady Bunch (Season Five Opening Theme)
Monday, March 23, 2009
Contestant #3 - Childhood




       1973-1986 - ABCโ€™s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here)
Monday, March 23, 2009
Contestant #3 - Childhood




       1973-1986 - ABCโ€™s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here)
Monday, March 23, 2009
Contestant #2 - Youth




                              1981 - MTV Music Television
Monday, March 23, 2009
Contestant #3 - Youth




                           1984 - Lenaโ€™s 99 Red Ballons/99 Luftballons
Monday, March 23, 2009
Contestant #3 - Youth




                           1984 - Lenaโ€™s 99 Red Ballons/99 Luftballons
Monday, March 23, 2009
Contestant #1 - Youth




                             1984-1992 - NBCโ€™s The Cosby Show
Monday, March 23, 2009
Contestant #1 - Youth




                             1984-1992 - NBCโ€™s The Cosby Show
Monday, March 23, 2009
Contestant #3 - Rising Adulthood




                         1989 and 1994 - Wynona Rider Movies (2004 Mean Girls)
Monday, March 23, 2009
Contestant #1 - Rising Adulthood




                         1991 - Nirvana, Nevermind, Smells Like Teen Spirit
Monday, March 23, 2009
Contestant #1 - Rising Adulthood




                         1991 - Nirvana, Nevermind, Smells Like Teen Spirit
Monday, March 23, 2009
Contestant #2 - Rising Adulthood




          1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS
Monday, March 23, 2009
Contestant #2 - Rising Adulthood




          1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS
Monday, March 23, 2009
Tie-Breaker




                         1971 - Willy Wonka & The Chocolate Factory
Monday, March 23, 2009
X
          Generation
                               Parents
                         The Game Show


               Letโ€™s Give Away Prizes!
Monday, March 23, 2009
Understanding the
                         Generation X Parent


Monday, March 23, 2009
Monday, March 23, 2009
X
    โ€œA generation that can sneakily trump boomer
       narcissism and millennial entitlement.โ€

          Jeff Gordiner, โ€œX Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Suckingโ€

Monday, March 23, 2009
About Generation X
                     Playing to win by half expecting to lose.

         Accepting wide gaps between personal outcomes
                          and sex roles.

            Proud of their ability to cut through the hype.

Monday, March 23, 2009
About Generation X
         Becoming cautious in family life and gradually
                  mellowing in personality.

             Dedicated to starting and maintaining stable
              families, something their Silent generation
                            parents did not.
Monday, March 23, 2009
About Generation X
         Becoming cautious in family life and gradually
                  mellowing in personality.

             Dedicated to starting and maintaining stable
              families, something their Silent generation
                            parents did not.
Monday, March 23, 2009
Generation X
                          Members include the founders of:
                                          Google
                                           eBay
                                         Amazon
                                         Meet-up
                                         YouTube
                         But, in spite of this โ€œfirstโ€ creativity...
Monday, March 23, 2009
Generation X
          ...will be known as the โ€œlastโ€ generation.
      The last; to produce and hold onto vinyl albums,
     to remember TV dials that stopped at 13 channels,
         to express resistance to corporate servitude,
           to produce โ€œold-fashionedโ€ movie stars,
     and to care about the culture part of pop culture.
Monday, March 23, 2009
Stealth
       Generation X parents (vs. Boomer helicopter)
               And, Generation X behavior

                         Howe and Strauss NACAC 2006 Pittsburgh and Jeff Gordiner, X Saves the World

Monday, March 23, 2009
They will question the value
        of the โ€œamenitiesโ€ arms race and of attending college




Monday, March 23, 2009
The Generation X Duality:
                          โ€œWeโ€™re equipped.
       Weโ€™re wary enough to feel a connection to the past;
    weโ€™re young enough to be wired; weโ€™re snotty enough to
     not settle for crap; weโ€™re resourceful enough to endure
    our labors on the margins; weโ€™re experienced enough to
             know that change begins on the margins.
                   Beyond that, weโ€™re all we got.โ€
          Jeff Gordiner, โ€œX Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Suckingโ€

Monday, March 23, 2009
Generation X Low Down
             Betrayed by social institutions in their youth.
                            Boomer envy.
                         A study of contrasts.
          Their second cohort millennials have vastly different
              social moments and history molding them.
                              Pragmatic.
                             To the point.
                         Stealth in behavior.
Monday, March 23, 2009
Recommended Reading




Monday, March 23, 2009
Recommended Reading




Monday, March 23, 2009
Download Session PDF
   www.targetx.com>click โ€œiThink Blogโ€>Presentation Slides




Monday, March 23, 2009
When Itโ€™s Time to Change - Youโ€™ve Got to Re-Arrange




                         Advice from the Brady Bunch, โ€œTime to Changeโ€
Monday, March 23, 2009
When Itโ€™s Time to Change - Youโ€™ve Got to Re-Arrange




                         Advice from the Brady Bunch, โ€œTime to Changeโ€
Monday, March 23, 2009
X
          Generation
                                              Parents
                                     The Game Show

                         Jeff Kallay, Experience Evangelist


Monday, March 23, 2009
X
          Generation
                                              Parents
                                     The Game Show

                         Jeff Kallay, Experience Evangelist


Monday, March 23, 2009

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KASCAC Gen X Parents

  • 1. X Generation Parents The Game Show Jeff Kallay, Experience Evangelist Monday, March 23, 2009
  • 2. X Generation Parents The Game Show Jeff Kallay, Experience Evangelist Monday, March 23, 2009
  • 3. X Generation Parents The Game Show Jeff Kallay, Experience Evangelist Monday, March 23, 2009
  • 4. X Generation Parents The Game Show Jeff Kallay, Experience Evangelist Monday, March 23, 2009
  • 5. X Saves the World - The Game Show quot;Keep On Movinquot; Monday, March 23, 2009
  • 6. X Saves the World - The Game Show quot;Keep On Movinquot; Monday, March 23, 2009
  • 7. X Generation Parents The Game Show Jeff Kallay, Experience Evangelist Monday, March 23, 2009
  • 8. Manage the Expectations -Recap Boomers, Xers, and Millennials (American Generations) -Play Generation X Pop Culture Multimedia Trivia Game Show -Understanding the Generation X Parent -Your Questions and Observations Monday, March 23, 2009
  • 9. Recap Boomers, Xers, and Millennials (American Generations) Monday, March 23, 2009
  • 10. โ€œIn America, each generation is a new people.โ€ Alec de Tocqueville, 1830 Monday, March 23, 2009
  • 11. 4 Number of books by Howe and Strauss Generations, 13th Generation, The Fourth Turning and Millennials Rising LifeCourse Associates www.lifecourse.com Monday, March 23, 2009
  • 12. 23.4 Average Number of Years of American Generations Howe and Strauss Monday, March 23, 2009
  • 13. 14 American Generations (18 New World) Howe and Strauss Monday, March 23, 2009
  • 14. 4 Number of Generational Cycles and Number of Generations Per Cycle Howe and Strauss Monday, March 23, 2009
  • 15. Revolutionary Cycle Name + Birth Years Awakening + 1701-1723 Liberty + 1724-1741 Republican + 1742-1766 Compromise + 1767-1791 Monday, March 23, 2009
  • 16. Civil War Cycle Name + Birth Years Transcendental + 1792-1821 Gilded + 1822-1842 Progressive + 1843-1859 Monday, March 23, 2009
  • 17. Great Power Cycle Name + Birth Years Missionary + 1860-1882 Lost + 1883-1900 G.I. + 1901-1924 Silent + 1925-1942 Monday, March 23, 2009
  • 18. Millennial Cycle Name + Birth Years Boomer + 1943-1960 X + 1961-1981 Millennials + 1982-2000/01 15th (Homeland?) + 2000/01-20?? Monday, March 23, 2009
  • 19. 4/2 4 Stage/2 Stroke Per Cycle Howe and Strauss Monday, March 23, 2009
  • 20. Revolutionary Cycle Name + Birth Years = Description Awakening + 1701-1723 = Idealist Liberty + 1724-1741 = Reactive Republican + 1742-1766 = Civic Compromise + 1767-1791 = Adaptive Monday, March 23, 2009
  • 21. Civil War Cycle Name + Birth Years = Description Transcendental + 1792-1821 = Idealist Gilded + 1822-1842 = Reactive Progressive + 1843-1859 = Adaptive Monday, March 23, 2009
  • 22. Great Power Cycle Name + Birth Years = Description Missionary + 1860-1882 = Idealist Lost + 1883-1900 = Reactive G.I. + 1901-1924 = Civic Silent + 1925-1942 = Adaptive Monday, March 23, 2009
  • 23. Millennial Cycle Name + Birth Years = Description Boomer + 1943-1960 = Idealist X + 1961-1981 = Reactive Millennials + 1982-2000/01 = Civic 15th (Homeland?) + 2000/01-20?? = Adaptive Monday, March 23, 2009
  • 24. 4 Stage / 2 Stroke Idealist birth Civic Idealist Reactive birth Adaptive Reactive Civic birth Idealist Civic Adaptive birth Reactive Adaptive Repeat Monday, March 23, 2009
  • 25. Each Generation Rebels against the elder-built world and against the generation before it. (Millennial>X) Redirects society towards its own inclinations. Monday, March 23, 2009
  • 26. Each Generation Is shaped by their surroundings and by the generations with which they interact. While being born becomes history, and as they age they make history. Monday, March 23, 2009
  • 27. Millennial Largest, most wanted, most watched over, and most diverse generation in American history. Howe and Strauss โ€œMillennials Risingโ€ Monday, March 23, 2009
  • 28. 3.6 Average birthrate of Millennials (in millions) Howe and Strauss โ€œMillennials Risingโ€ Monday, March 23, 2009
  • 29. $50k Parents willing to pay for an ovum from an attractive, high IQ, female at a top university Howe and Strauss โ€œMillennials Risingโ€ Monday, March 23, 2009
  • 30. 50% Increase in amount of stuff in weight in average American homes vs. 20 years ago US News and World Report, 2005 Monday, March 23, 2009
  • 31. 83% College freshmen who have never shared a room with a sibling Chronicle of Higher Education, November 2007 Monday, March 23, 2009
  • 32. About Millennials 35% are non-white (and Latino). 1 in 5 have an immigrant parent, 1 in 10 have a non-citizen parent. Largest separation in wealth in American history. Monday, March 23, 2009
  • 33. About Millennials Remember โ€œBaby on Boardโ€ signs? Celebrated by Hollywood: Three Men and Baby, Baby Boom, Mr. Mom, and Disney princesses. Bike helmets, car seats, nanny cams, and more. Monday, March 23, 2009
  • 34. About Millennials Raised by attached parents. โ€œHelicopter Parentsโ€ or โ€œBlackhawksโ€ Parents are โ€œBest Friendsโ€ and co-purchasing. Conservative. Or is the term Conventional? Monday, March 23, 2009
  • 35. X โ€œA generation that can sneakily trump boomer narcissism and millennial entitlement.โ€ Jeff Gordiner, โ€œX Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Suckingโ€ Monday, March 23, 2009
  • 36. About Generation X Born 1961-1981. Sandwiched between Boomers and Millennials. Smaller Population = 46 million vs. 70+ million each for both Boomers and Millennials. Monday, March 23, 2009
  • 37. About Generation X Born and raised as independent latch-key kids. Sexual Revolution, Watergate, Vietnam, Gay Rights, High Divorce Rate, Recession and Womanโ€™s Movement peppered their youth. Demonized by Hollywood: Rosemaryโ€™s Baby, The Exorcist, Taxi Driver, Pretty Baby, and The Omen. Monday, March 23, 2009
  • 38. About Generation X The last generation to care about the culture part of pop culture So letโ€™s review some Generation X pop culture... Monday, March 23, 2009
  • 39. X Generation Parents The Game Show Letโ€™s Meet Our Contestants! Monday, March 23, 2009
  • 40. Contestant #1 Dean Ison - Transylvania University Monday, March 23, 2009
  • 41. Contestant #2 Bob Nesmith - Centre College Monday, March 23, 2009
  • 42. Contestant #3 Megan Adams - University of Louisville Monday, March 23, 2009
  • 43. X Generation Parents The Game Show Letโ€™s Play Generation X Multimedia Trivia! Monday, March 23, 2009
  • 44. Rules Three Ten Point Questions Each for a Total of Thirty Points Possible (One = Photo, Video and Audio) Audience, Fellow Contestant or Mobile Lifeline You Can Use Your Lifeline Once Judgeโ€™s Decision is Final Monday, March 23, 2009
  • 45. Contestant #1 - Childhood 1969 - Childrenโ€™s Television Workshop, Sesame Street Monday, March 23, 2009
  • 46. Contestant #2 - Childhood 1969-1974 Brady Bunch (Season Five Opening Theme) Monday, March 23, 2009
  • 47. Contestant #2 - Childhood 1969-1974 Brady Bunch (Season Five Opening Theme) Monday, March 23, 2009
  • 48. Contestant #3 - Childhood 1973-1986 - ABCโ€™s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here) Monday, March 23, 2009
  • 49. Contestant #3 - Childhood 1973-1986 - ABCโ€™s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here) Monday, March 23, 2009
  • 50. Contestant #2 - Youth 1981 - MTV Music Television Monday, March 23, 2009
  • 51. Contestant #3 - Youth 1984 - Lenaโ€™s 99 Red Ballons/99 Luftballons Monday, March 23, 2009
  • 52. Contestant #3 - Youth 1984 - Lenaโ€™s 99 Red Ballons/99 Luftballons Monday, March 23, 2009
  • 53. Contestant #1 - Youth 1984-1992 - NBCโ€™s The Cosby Show Monday, March 23, 2009
  • 54. Contestant #1 - Youth 1984-1992 - NBCโ€™s The Cosby Show Monday, March 23, 2009
  • 55. Contestant #3 - Rising Adulthood 1989 and 1994 - Wynona Rider Movies (2004 Mean Girls) Monday, March 23, 2009
  • 56. Contestant #1 - Rising Adulthood 1991 - Nirvana, Nevermind, Smells Like Teen Spirit Monday, March 23, 2009
  • 57. Contestant #1 - Rising Adulthood 1991 - Nirvana, Nevermind, Smells Like Teen Spirit Monday, March 23, 2009
  • 58. Contestant #2 - Rising Adulthood 1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS Monday, March 23, 2009
  • 59. Contestant #2 - Rising Adulthood 1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS Monday, March 23, 2009
  • 60. Tie-Breaker 1971 - Willy Wonka & The Chocolate Factory Monday, March 23, 2009
  • 61. X Generation Parents The Game Show Letโ€™s Give Away Prizes! Monday, March 23, 2009
  • 62. Understanding the Generation X Parent Monday, March 23, 2009
  • 64. X โ€œA generation that can sneakily trump boomer narcissism and millennial entitlement.โ€ Jeff Gordiner, โ€œX Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Suckingโ€ Monday, March 23, 2009
  • 65. About Generation X Playing to win by half expecting to lose. Accepting wide gaps between personal outcomes and sex roles. Proud of their ability to cut through the hype. Monday, March 23, 2009
  • 66. About Generation X Becoming cautious in family life and gradually mellowing in personality. Dedicated to starting and maintaining stable families, something their Silent generation parents did not. Monday, March 23, 2009
  • 67. About Generation X Becoming cautious in family life and gradually mellowing in personality. Dedicated to starting and maintaining stable families, something their Silent generation parents did not. Monday, March 23, 2009
  • 68. Generation X Members include the founders of: Google eBay Amazon Meet-up YouTube But, in spite of this โ€œfirstโ€ creativity... Monday, March 23, 2009
  • 69. Generation X ...will be known as the โ€œlastโ€ generation. The last; to produce and hold onto vinyl albums, to remember TV dials that stopped at 13 channels, to express resistance to corporate servitude, to produce โ€œold-fashionedโ€ movie stars, and to care about the culture part of pop culture. Monday, March 23, 2009
  • 70. Stealth Generation X parents (vs. Boomer helicopter) And, Generation X behavior Howe and Strauss NACAC 2006 Pittsburgh and Jeff Gordiner, X Saves the World Monday, March 23, 2009
  • 71. They will question the value of the โ€œamenitiesโ€ arms race and of attending college Monday, March 23, 2009
  • 72. The Generation X Duality: โ€œWeโ€™re equipped. Weโ€™re wary enough to feel a connection to the past; weโ€™re young enough to be wired; weโ€™re snotty enough to not settle for crap; weโ€™re resourceful enough to endure our labors on the margins; weโ€™re experienced enough to know that change begins on the margins. Beyond that, weโ€™re all we got.โ€ Jeff Gordiner, โ€œX Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Suckingโ€ Monday, March 23, 2009
  • 73. Generation X Low Down Betrayed by social institutions in their youth. Boomer envy. A study of contrasts. Their second cohort millennials have vastly different social moments and history molding them. Pragmatic. To the point. Stealth in behavior. Monday, March 23, 2009
  • 76. Download Session PDF www.targetx.com>click โ€œiThink Blogโ€>Presentation Slides Monday, March 23, 2009
  • 77. When Itโ€™s Time to Change - Youโ€™ve Got to Re-Arrange Advice from the Brady Bunch, โ€œTime to Changeโ€ Monday, March 23, 2009
  • 78. When Itโ€™s Time to Change - Youโ€™ve Got to Re-Arrange Advice from the Brady Bunch, โ€œTime to Changeโ€ Monday, March 23, 2009
  • 79. X Generation Parents The Game Show Jeff Kallay, Experience Evangelist Monday, March 23, 2009
  • 80. X Generation Parents The Game Show Jeff Kallay, Experience Evangelist Monday, March 23, 2009