The Important of Link Building


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Tampa SEO explores the importance of Link Building with SEO.

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The Important of Link Building

  1. 1. Tampa SEO Explores theImportance of Link Building Presented by
  2. 2. Introduction to The Importance ofLink BuildingLink Building is:• One of the most fundamental practices in SEO.• Link Building is the process of getting quality websites to link backto your website.• Link Building practices have changed lately because of recentupdates that makes the process more elaborate with moreemphasis on quality not quantity.Tampa SEO will explain why nearly every SEO campaign needs linkbuilding and the types of links we seek out for our SEO clients.
  3. 3. Why Does Tampa SEO RecommendLink Building for SEO?•Links are essentially third party votes from other websites thatsay “Hey! This website knows the subject it is talking about andwe recommend it.”•The search engines look at the link profile of individual pages ona website to determine their popularity within the Internet andcompare them to other related competitor’s websites.• Web pages that have better inbound link profiles will havehigher rankings given everything is equal.
  4. 4. Why Does Tampa SEO RecommendLink Building for SEO?•Search Engines take these inbound links as votes use them todetermine their particular SEO ranking factors.• Newer or existing websites need to go out and solicit links to theirwebsites- sitting back and waiting for links will take to much time.•Website Owners and SEO’s need to share the valuable information onyour website with the world as well as actively ask other websiteowners to link back to your site.•Although you may have the best content on the web, the bestindicator for the search engines is that there are lots of websites thatthink the same thing and show it by providing links to your site.
  5. 5. Types of Links Tampa SEO Looks forfor ClientsIn the old days of SEO getting as many links to your website wasconsidered the best practice. That’s not the case anymore.Now that there is so much competition for high rankings the searchengines had to build new factors into their algorithms that decipheredgood link building campaigns vs. mediocre or poor link buildingcampaigns.• NOT ALL LINKS ARE CREATED EQUAL• Website owners and SEOs have to work harder than ever to getquality links pointing back to your site.In the next few slides there are a few criteria that explain what typesof links Tampa SEO actively seeks.
  6. 6. Tampa SEO Recommends: HavingLinks from Highly Relevant Websites• Search engines have placed more weight on link campaigns that showcase links that come from websites that have something in common. IE: A link from a website that gives guitar reviews provides a link to your website that sells guitars would be considered a relevant link.• If a pet website shared a link to your guitar sales website it just would not carry as much weight.• Furthermore, links back to your site from industry sites are more likely to get qualified consumers to your site which is a factor the search engines are also considering.• This is why it is important to get links from relevant websites.
  7. 7. Tampa SEO Recommends: Links withHigh Authority• The authority of links also plays a heavy role into the value of links to your site.• Tampa SEO focuses on getting links from sites that have heavy traffic and that are considered relevant and authoritative voices within the industry.• If a website is well-respected and known for its opinion than a link from that website can carry significant weight.
  8. 8. Tampa SEO Recommends: Links fromWebsites Already Trusted by Google• Trust and authority tend to go hand-in-hand as authoritative websites tend to be trusted.• Hacky or newer websites simply don’t have the same amount of trust as developed websites do.• The search engines will be looking to see if trusted sites link to you and will reward you for getting links from these sites.
  9. 9. Contact Tampa SEO Today!• Tampa SEO is a full service digital marketing agency• We are a national marketing agency Call today! (800) 975-7736