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TalkativeBranding
PaulBailey,WesleyClover
TalkativedeliversSoftware-as-a-Service(SaaS)toEnterprisecustomers.
Thesolutionhelpscompaniestocommunicatemoreeffectivelywi...
Requirements
Stickinthemindofthecustomer(mediumtolargeorganisations)
Visuallygaintheirtrust(lookserious)
Leantowardsaserio...
TM
Cloudsymbolisestheweb
Speechbubbleoverlaps
andcompletesthecloud
showingvocalhelpand
webcallinginteraction
Shadowadds‘froma...
Font
Thefontis
AzoSans(modified)andavailableinseveralweights
Thin
Regular
Bold
Duetoitsstronglinesandclassicuseoftheletter‘...
Orangeisthecolourofadventureandsocialcommunication.
Itradiateswarmthandhappiness,combiningthephysical
energyandstimulation...
Taglines
Ataglineisashortphrasewhichdifferentiatesyoufromyourcompetitors.Itmust
capturethebrandessenceandpositioningandhav...
#0d212c DarkestBlue#0d212c DarkestBlue
SecondaryColourPalette(UI)PrimaryColourPalette BackgroundColours(UI)
FontColours
#1...
TM
TM
TM
How to Design a Powerful Logo?
How to Design a Powerful Logo?
How to Design a Powerful Logo?
How to Design a Powerful Logo?
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How to Design a Powerful Logo?

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Full presentation at https://talkative.uk/info/talkative-brand-story/

What makes a good brand? What thought should go into brand design?

How do you choose the right logo, the right font, the right colours?

This presentation walks you through the elements considered for creating Talkative's brand. See more at https://talkative.uk/

Published in: Design
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How to Design a Powerful Logo?

  1. 1. TalkativeBranding PaulBailey,WesleyClover
  2. 2. TalkativedeliversSoftware-as-a-Service(SaaS)toEnterprisecustomers. Thesolutionhelpscompaniestocommunicatemoreeffectivelywith theircustomersthroughwebsitesandapps. TheTalkativesolutioncomprisesoftwokeytechnologies: Webcalling-allowscustomerstovoice/videocallanagent Cobrowsing-allowsanagenttosolvecustomerproblems byjoiningacustomer’sbrowsingsessionandactioning Whoarewe?
  3. 3. Requirements Stickinthemindofthecustomer(mediumtolargeorganisations) Visuallygaintheirtrust(lookserious) Leantowardsaseriouslogo Bedistinct-stand-outfromthecrowd Appealtocustomersandengineers
  4. 4. TM
  5. 5. Cloudsymbolisestheweb Speechbubbleoverlaps andcompletesthecloud showingvocalhelpand webcallinginteraction Shadowadds‘fromadistance’ element joiningthroughthecloud Thedotoutsidethe cloudistheenduser Thetwodotsinsidethe cloudarecobrowsing interactionshowinga centralengagement
  6. 6. Font Thefontis AzoSans(modified)andavailableinseveralweights Thin Regular Bold Duetoitsstronglinesandclassicuseoftheletter‘a’itimposesastrongmessageanddemandstobetakenseriously. Creatingthelogotypeintheboldversionmakesitspresencestrongerandpersuesattentionoverthebrandmarkbuta suitablebalancehasbeenacheivedsotheybothbalanceandcomplement. Theletteringhasalsobeenre-kernedtobringallofthelettersclosertogethersofromadistanceitisseenmoreasa blockandacontainertothemessage. e.g.Talkative Talkative(standardkerningversesre-kernedlogotype)
  7. 7. Orangeisthecolourofadventureandsocialcommunication. Itradiateswarmthandhappiness,combiningthephysical energyandstimulationofredwiththecheerfulnessofyellow. Orangerelatesto'gutreaction'orourgutinstincts. Orangeoffersemotionalstrengthindifficulttimes. Ithelpsustobouncebackfromdisappointmentsanddespair. (90%)Blackincolourpsychologygivesprotectionfromexternal emotionalstress. Blackimpliesself-controlanddiscipline,independenceanda strongwill,andgivinganimpressionofauthorityandpower. Tobetakenseriously.
  8. 8. Taglines Ataglineisashortphrasewhichdifferentiatesyoufromyourcompetitors.Itmust capturethebrandessenceandpositioningandhavenonegativeconnotations. helptobrowsehandsfree allthehelpyou’llneed wehelp,anyway wehelp,anyway helpisonhandandfaceandvoice TM helpisonhandandfaceandvoice TM
  9. 9. #0d212c DarkestBlue#0d212c DarkestBlue SecondaryColourPalette(UI)PrimaryColourPalette BackgroundColours(UI) FontColours #124268 DarkBlue#124268 DarkBlue #0c62ad Blue #559bd7 LightBlue #cfe8fa LightestBlue #41b8b2 Turquise#41b8b2 Turquise #cae7ebLightTurquise #e94e4a Red #e94e4a Red #fbe2e8 PaleRed #f9b03d Orange#f9b03d Orange #f9b03d Orange Admin/Settingsicon #ffecd4 PaleOrange#ffecd4 PaleOrange #5e3d90 Purple #d7c6e2 PalePurple #edf0f5 Lightblue/grey #3c3c3b Darkgrey #fffff White #fffff White Colours
  10. 10. TM TM
  11. 11. TM

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