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THE HYBRID CREATIVE YOU’VE BEEN LOOKING FOUR.
SCROLL DOWN
STEVENWEISS
HYBRIDCREATIVE
THE RISE OF THE HYBRIDS
OUT WITH THE OLD
Almost overnight, advertising and marketing agencies e...
STEVENWEISS
HYBRIDCREATIVE
PG 3
»
PROFILE
Business-minded, multiple award-winning creative director, conceptor, writer and...
STEVENWEISS
HYBRIDCREATIVE
PG 4
EXPERIENCE
NOLINE MARKETING / NEWYORK, NY / MAY 2004-AUG 2005 / EXECUTIVE CREATIVE DIRECTO...
DIGITAL
dd
HOME DEVICES APPS & MEDIA SOFTWARE SUPPORT WHERE TO BUY PROPEL YOUR DO LIFE
A BlackBerry For Every Doer.
Chad M...
VISUALLY CONNECTING TO EVERYTHING YOU LOVE IN LIFE.
B L A C K B E R R Y G L O B A L C A M P A I G N
( W E B V I D E O S E ...
STEVENWEISS
HYBRIDCREATIVE
STARRINGWILLEM DAFOE / USHER /YOU
MERCEDES AND NOKIA PRESENT
AUDITION NOW FOR PAID ROADTRIP
REP...
 ROLL
S C R O L L T O V I E W M O R E W O R K
STEVENWEISS
HYBRIDCREATIVE
*//////////*
CONTEXT
Ultrabook form factor, the n...
S C R O L L T O V I E W M O R E W O R K
STEVENWEISS
HYBRIDCREATIVE
DIGITAL CONNECTING WITH TEEN GUYS AT THEIR CORE GUYNESS...
S C R O L L T O V I E W M O R E D I G I T A L W O R K
STEVENWEISS
HYBRIDCREATIVE
DIGITAL
CONTEXT
Chamberlain needed an ong...
LIFTING GARAGE ORGANIZATION OUT OF “WORKBENCH” MENTALITY.
CONTEXT
Client wanted to leverage #1 upscale garage door opener
...
DIGITAL
INTRODUCING THE WORLD’S FIRST MUSIC ARTIST SEARCH TOOL
BRINGING BANDS, FANS AND BRANDS TOGETHER.
FANAXCESS NEW BUS...
STEVENWEISS
STEVENWEISS
HYBRIDCREATIVE
DIGITAL
Launched Holiday 2011 via venture capital funding
offering latest celebrity...
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Steven Weiss Hybrid Creative Resume/Digital Portfolio

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Steven Weiss Hybrid Creative Resume/Digital Portfolio

  1. 1. THE HYBRID CREATIVE YOU’VE BEEN LOOKING FOUR. SCROLL DOWN
  2. 2. STEVENWEISS HYBRIDCREATIVE THE RISE OF THE HYBRIDS OUT WITH THE OLD Almost overnight, advertising and marketing agencies experienced extreme business as usual interruptus. Rapid advancements in digital techno- logy changed the old and familiar landscape of finite media and marketing platforms. [Now there’s also online, tablets and smart phones; videos rich media, social media, branded content, banners, apps, in-app advertising, and “ZERO TV” streaming households.] The technology-propelled platform proliferation continually challenges agencies to stay current, utilitize the new platforms, scramble for limited specialized talent and build a forward-thinking agency model to remain relevant and better serve cleints’ total needs, in the new age of omnichannel marketing. IN WITH THE UN-SILOED Thee challenges have given rise to a more generalist style agency and a [demand for a new kind of well-rounded, tech-savvy creative professional.] On who’s capable of strategic development with a holistic, cross-platform perspective vs a single-discipline lens. One who’s capable of leading the discovery of new, different, better thinking to differentiate and win in a constantly cheaging marketing ecosystem. One who’s capable of shaping ideas so they have a motivating human purpose, and reshaping technology to integrate with marketing activitues and human behavior. One who’s capable, with seamless agility of tactically executing across traditional and new media platforms, and who understands we’re not in the business of winning advertising awards or building websites with the latest bells and whistles (although each has it’s place) but in the business of creating change, through creative business solutions that move brands and improve clients’ bottom line. HYBRID4RELENTLESSLY PURSUING NEW, BETTER, DIFFERENT [ FOR THE NEW AGE OF OMNICHANNEL MARKETING.] PG 2 DIGITAL SHOPPER PROMOTION TRADITIONAL SCROLL DOWN FOR RESUME AND FEATURED DIGITAL WORK
  3. 3. STEVENWEISS HYBRIDCREATIVE PG 3 » PROFILE Business-minded, multiple award-winning creative director, conceptor, writer and documentary filmmaker, with global, large account and division management experience across [digital, shopper and promotion, with a career foundation in branding and advertising via Chiat/Day NY.] Expertise in developing large scale, cross- platform campaigns that engage and change behavior, and executing across traditional and new media. Practiced in leading the discovery of new, better, different thinking; mining gold from dozens of raw ideas and turning them into brand-building campaigns that get clients excited and buying, up through C-Level. Skilled in running a buttoned-up operation, with reverence for budgets, timelines and ROI; motivating high-performing, cross-functional teams; winning new business ($140M in last six years). EXPERIENCE SURGE! CREATIVE / CHICAGO, IL / MAY 2009-PRESENT / FOUNDER, CONSULTANT A unique hybrid creative collective providing on-demand backup bandwidth for corporations and agencies. [Won over $25M in new business for clients since founding the company, including saving $15M Nissan direct/digital business for Epsilon/Aspen in 2012.] Clients: DivaMall.tv, Epsilon/Aspen, Fanaxcess.com, HMT, Leo Burnett/ARC, Liquidus Digital, MIXX NY, MSI, Jim Beam Brands, The Marketing Store, Rhea Kaiser, Ryan Companies, Tri3ect Featured Work: Intel Out With The Old, In With The Ultrabook retailer/shopper digital assets / Mercedes new CLA SetYour Soul Free digital launch strategy, creative and brand activation platform / Kraft Huddle To Fight Hunger Pro-Award winning shopper cause promotion, and Mom’s A Mealtime Hero multi-brand shopper solution / Conagra New Go Tos multi-brand shopper dinner solution / Nissan WhenYou Do Something, Do It Better Than Anyone RFP coffee table book and Preseo response presentations. LEO BURNETT/ARC / CHICAGO, IL / SEPT 2005-JAN 2009 / CREATIVE DIRECTOR Directed development of new product global branding campaigns (advertising, digital, launch events, design guides, store environments, and sales collateral) plus shopper promotion and sponsorship activation programs. [Won $115M Global BlackBerry business and took Curve to #1 worldwide in 2008. Convinced Sara Lee’s newly acquired iconic brands to fund co-marketing efforts, with a Portfolio Shopper Platform based on shared equities.] Clients: BlackBerry, Sara Lee (Jimmy Dean, Ball Park Franks, Hillshire Farm) BB Work: Life On BlackBerry global branding and four new product campaigns / Videograms From The Edge of Doing GENY entrepreneur targeted website/activation concept John Mayer Summer 2008 and Madonna Sweet and Sticky tour sponsorships SL Portfolio Work: Real Food, Real Life shopper platform / In The Kitchen with Julia (Louise Dryfus) $15M year-long shopper concept / The Holidays Aren't What They Use To Be shopper meal solution SL Brand Work: Ball Park Hungry For Challenge Mountain Dew AST activation (Cited by Tour management as new sponsor best-in-class example) and Hungry to Win Nintendo game (Over indexed against teen target; 80% coupon redemption) DIGITAL SHOPPER PROMOTION TRADITIONAL HYBRID4RELENTLESSLY PURSUING NEW, BETTER, DIFFERENT [CROSS-PLATFORM CREATIVE BUSINESS SOLUTIONS] SCROLL DOWN FOR RESUME PG 2
  4. 4. STEVENWEISS HYBRIDCREATIVE PG 4 EXPERIENCE NOLINE MARKETING / NEWYORK, NY / MAY 2004-AUG 2005 / EXECUTIVE CREATIVE DIRECTOR Directed freelance pool for this Soho boutique agency, operating under a remote-work model and“staffed” with account planners, program architects and creatives to solve business/marketing/creative challenges for corporations, agencies, non-profits and start-ups. [ Won four new clients in year one, doubling agency net profits. ] Clients: Ameri- can Prostate Research, ARC, Chivas Regal, Chiat/Day, Crown Royal, Chock full ’O Nuts Coffee, HBO, NYNEXYellow Pages, SKYYVodka,Tracy Lock,Voltaire BusinessVOIP FeaturedWork: Chivas Regal BeautifulWomen Always Get In guy targeted loyalty program (Won $150k fee project) / Crown Royal Community Champions documentary featuring motor sports drivers (Won $75k fee assignment ) / Peanut Chews Chew It Up X Games snowboarding sponsorship (Increased sales by 30%, turning a forgotten candy into a brand with a future) / SKYYVodka Eat My Shorts film school scholarship contest (Provided client with unique web content, while engaging 21-26 y/o target) TRACY LOCKE /WILTON, CT / JAN 2003-MAY 2004 / DIRECTOR, CONCEPTS AND SPONSORSHIPS Hired to revamp department. Conceived, sold in and implemented an innovative development model, successfully overhauling agency’s entire creation process. [Delivered an 80% improvement in Pepsi‘s agency concept rating score.] Clients: PepsiCo (Frito Lay/Mountain Dew/Lipton/Tropicana) AOL, Cuervo, Grand Marnier FeaturedWork: PepsiYoda Jedi Challenge online interactive game/sponsorship activation (Won summer 2005 sales) / Pepsi 1IN 3Wins iTunes UTC instant win game (First iTunes partnership won a Gold Reggie and lifted summer 2004 sales to a record level) / It’s HowYouWatchThe Game NFL season-long retail platform and promotion) Grand MarniaTurn OffYour Cell/Start Up A Conversation campaign (Won $8M advertising/promotion business) CYRK / NEWYORK , NY / NOV 1997-DEC 2002 / MANAGING CREATIVE DIRECTOR Ran 75-person marketing/premium design division for this $1B loyalty, promotion and custom premium company. [Rebuilt the operation leaving the red behind and exceeding revenue projections every year, after first year.] Clients: First USA Bank, British Airways, Kraft, NACAR, NFL Properties, Pepsi, Philip Morris FeaturedWork: NASCAR new sponsor activation, and branding/advertising businesses (Won account via free marketing services, in exchange for premium business valued at $50M+) / Marlboro Miles loyalty promotion catalogs, refresh sweeps, custom premiums, retailer pos and incentive programs. (Generated $150M+ in annual agency revenue) PRIORTO 1997 OGILVY / NEWYORK, NY/1994-1997 (IBM GLOBAL PROMOTION CREATIVE DIRECTOR) / ARDTV/BERLIN, GERMANY/1993-1994 ( DOCUMENTARY FILMMAKER INTERNSHIP) CHIAT DAY/NEWYORK NY/1987-1993 (COPYWRITERTO ACD / BRANDING, ADVERTISING, PROMOTION, DIRECT) EDUCATION MA ADVERTISING/MICHIGAN STATE UNIVERSITY / BA TV PRODUCTION/EASTERN MICHIGAN UNIVERSITY / COURSEWORK/KENDAL SCHOOL OF DESIGN / MANAGING DIGITAL BOOT CAMP SCROLL DOWN FOR FEATURED DIGITAL WORK
  5. 5. DIGITAL dd HOME DEVICES APPS & MEDIA SOFTWARE SUPPORT WHERE TO BUY PROPEL YOUR DO LIFE A BlackBerry For Every Doer. Chad Muska Do LIFE Curve 8900 Pearl 8200 Bold Stella McCartney/Fashion Designer Chad Muska/Skateboarding DJ Jake NIckell/Founder Threadless Storm CAPITALIZING ON GEN Y/X ENTREPRENEURIAL SPIRIT. BLACKBERRY GLOBAL CAMPAIGN (WEBSITE) CONTEXT “Life on BlackBerry/Connect to Everything You Love in Life” collage idea won $110M business to develop brand’s first global branding and launch four new devices, each with its own branding, under the umbrella campaign, to broaden appeal beyond historical business tool user base, compete with iPhone and grow the business. ROLL Manage team of cross-functional creatives/UX staff, deve- loping cross-platform global campaigns, including advertising digital, brand/devise guides, APPS, carrier launch promotional events, store environments and sales collateral. STRATEGY Capitalize upon GEN Y and younger GEN X entrepreneur trend via “Do Life on BlackBerry” thematic campaign ex- tension, activation concept, devoted website section on main site. CONCEPT Use an eclectic group of aspirational, yet relatable celebrity DOERS (Stella McCartney, Chad Muska, Jake Nickell, Sam Mendes, John Mayer, Madonna) to connect with/inspire target via Videograms From The Edge Of Doing” documen- ting their ventures and demonstrating how BlackBerry enables their “Do Life”.VIDEOGRAMS FROMTHEEDGEOFDOING BlackBerry® presents: STELLA LAUNCHES ECO-FASHION TERRORISM CHAD SPINS AT JOHN MAYER’S ASPEN BIRTHDAY JAKE STARTS YOUR START UP SAM MAKES YOUR REVOLUTIONARY IDEA INTO A MOVIE SHORT Do Life On BlackBerry® CROSS-PLATFORMS: GLOBAL BRANDING & ADVERTISING FOR EACH NEW DEVICE PLUS WEBSITE SECTION, SOCIAL CONTENT ACHIEVED #1 POSITION WORLDWIDE 1ST YEAR. BANNER ADS, OUTDOOR, APP, PROMOTIONAL LAUNCH EVENT, STORE ENVIRONMENT, DESIGN GUIDE, SALES COLLATERAL ROLL OVER TO DISCOVER HOW THE LATEST SMARTPHONES CAN PROPEL YOUR DO LIFE S C R O L L T O V I E W M O R E D I G I T A L W O R K STEVENWEISS HYBRIDCREATIVE Sam Mendes/Director
  6. 6. VISUALLY CONNECTING TO EVERYTHING YOU LOVE IN LIFE. B L A C K B E R R Y G L O B A L C A M P A I G N ( W E B V I D E O S E R I E S ) CONTEXT “Life on BlackBerry/Connect to Everything You Love in Life” collage campaign idea won $110M business to develop brand’s first global branding initiative, and launch four new devices, each with their own branding, to broaden appeal beyond historical business tool user base, compete with iPhone and grow the business. ROLE Directed development of website videos for four new devices and conceive/wrote copy for two, based on LOBB collage look & feel. Wrote “Touch everything you love in life” tag line. STRATEGY Instead of laundry listing device features, add emotional value by visually conveying the humanity of connecting to passions enabled by the device. VIEW sweissportfolio.com/482949/blackberry-web/ DIGITAL Touch everything you love in life.   S C R O L L T O V I E W M O R E D I G I T A L W O R K STEVENWEISS HYBRIDCREATIVE
  7. 7. STEVENWEISS HYBRIDCREATIVE STARRINGWILLEM DAFOE / USHER /YOU MERCEDES AND NOKIA PRESENT AUDITION NOW FOR PAID ROADTRIP REPORTER GIG ANDYOU COULDWIN IT ALL NEWMERCEDESCLA (SOCIAL & OFFLINE ACTIVATION) CONTEXT Launching Fall 2013, the CLA (under $30k) is built to connect with GEN Y/X who perceive brand as out of reachand out of touch with their life. Client wanted an idea that pushes the fascinating, edgy, contemporary and leveraged the “Set Your Soul Free” Super Bowl spot to engage target, create awareness, an emotional connection, relevancy, interaction, consideration. ROLE Developed a brand activation platform, digiital strategy. contest idea, visual direction and copy. STRATEGY Emotionally connect by aligning with target’s life- style, passions via “ Experiential” platform, tapping into targets desire for one-of-kind lifetime experiences they can enjoy with friends and family. CONTEST Via facebook page video entry, top 10 selected based on Likes, then 3 road trip paid reporters selected by judges and win it all then take off on their dream road trip exper- ience with buds. Posted pics/videos with most LIKES win a weekly bonus check and reporter with most total LIKES at end is edited into an extended version of existing SYSF TV spot. CAPTURING GEN Y/X HEARTS, MINDS AND EYEBALLS. HAVE IT ALL WITHOUT THE UNHOLY AGREEMENT TNEW MERCEDES CLA. PAID ROADTRIP REPORTER GIG. STARRING ROLE. CROSSROADS OF DESIRE SET YOUR SOUL FREE CROSS PLATFORMS: TV SPOT, INTERACTIVE CONTEST, PARTNERSHIP WITH NOKIA, PROMOTIONAL/INSTRUCTIONAL VIDEO YOUTUBE HOMEPAGE RICH-MEDIA BANNER, BANNER ADS ON TARGET RELEVANT SITES, CLA FACEBOOK ENTRY PAGE OFFLINE “EXPERIENTIAL” ACTIVATION, E.G., THEMED DEALER MERCHANDISING MATERIALS, IN MARKET EVENTS, ETC. DIGITAL S C R O L L T O V I E W M O R E D I G I T A L W O R K STEVENWEISS HYBRIDCREATIVE
  8. 8.  ROLL S C R O L L T O V I E W M O R E W O R K STEVENWEISS HYBRIDCREATIVE *//////////* CONTEXT Ultrabook form factor, the new thinner, lighter, more powerful mobile laptop made possible by Intel 2013 generation processors, was created as a strategic way for OEMS to compete with iPad, Surface and other branded tablets, and increase processor sales. OEMS license it to manufacture a branded Ultrabook. Intel ad- vertises to drive generic form factor awareness and provides retailers with shopper marketing digital and in-store assets. ROLL Conceive retailer shopper campaign based on “Out with the old. In with the Ultrabook.” ad campaign and execute various retailer digital/merchandising assets. STRATEGY Create an energetic campaign using simple, single CTA verbs that speak to key benefits/features and establishes a sense of competitive superiority, coupled with simple, playful, eye-popping visuals that reinforce messaging. . 1. Animated banner series 2. Interactive product pages 3. Online shopper recommendation tool 2. 1. 2 3 3. I N T E L U LT R A B O O K ( S H O P P E R C A M PA I G N ) DIGITAL GETTING EVERYONE TO FLIP, TOUCH AND SEE INNOVATION. CROSS-PLATFORMS: BRAND TV/PRINT, RETAILER BANNER AD SERIES, WEBSITE PAGES, SHOPPER WEBSITE RECOMMENDATION TOOL, STORE ZONED MERCHANDISING, SALES COLLATERAL
  9. 9. S C R O L L T O V I E W M O R E W O R K STEVENWEISS HYBRIDCREATIVE DIGITAL CONNECTING WITH TEEN GUYS AT THEIR CORE GUYNESS. BALL PARK BRAND ACTIVATION (PROMOTIONAL GAME) CONTEXT Hot dogs historically marketed to moms. Brand disrupted category by directly targeting largest consumer segment (teen guys). Charged with developing a program to engage target, reinforce new “Hunger Gets What Hunger Wants” advertising, create awareness, establish a cool factor relevance, preference, capture data, start a 1 to 1 conver- sation, and turn guys into “sales associates” selling to their moms and friends. ROLL Managed project from brief development through product- ion, plus hands-on creation of activation strategy/platform tactical concepts, creative execution and copy. STRATEGY Create an umbrella program with a series of promotions tapping into guys “competitive” nature via “active” lifestyle interests, and partner with teen-fav products to create a cool cache. In addition to game, program includes Six Flags (“Hunger Wants to Ride the Five Challenge”) and Mountain Dew AST (Hunger for Challenge”) sponsorship activations. See Shopper/Promotion Section. CROSS-PLATFORMS: PRINT AD, PROMOTIONAL CONTEST, MICROSITE, BANNER AD, ON-PACK, STORE TEEN GUY PARTICIPATION OVER INDEXED MERCHANDISING MATERIALS 80% DOWNLOADABLE COUPON MOM REDEMPTION Game Microsite Banner Ad B
  10. 10. S C R O L L T O V I E W M O R E D I G I T A L W O R K STEVENWEISS HYBRIDCREATIVE DIGITAL CONTEXT Chamberlain needed an ongoing rich media campaign that could be adapted for multiple test markets with variable messaging and images - with first banner launching in only three weeks, to capitalize upon spring storm increase in power outages and brand-exclusive battery power backup. ROLE Direct Jr. team to develop banner campaign and five variable banner concepts, executions and copy. STRATEGY Create an umbrella creative platform based upon (1) an original idea of “PowerFull” battery backup executed as a battery charging phonemic, and (2) a consistent tone & manner/look & feel playing off horror/thriller movie trailers. VIEW http://megalomedia-inc.com/stusmith/wp-content/ uploads/stu/banners/chamberlain/weather/ . 3 ... STRIKING CONCERN IN CONSUMERS’ MINDS DURING POWER OUTAGE SEASON. C H A M B E R L A I N G A R A G E D O O R O P E N E R ( B A N N E R C A M P A I G N ) Below the fold expandable with product info & power outages and causes by region, drive to website. CROSS-PLATFORMS: FIVE VARIABLE RICH-MEDIA TEST BANNER ADS, POWER OUTAGES CONTENT, RE-SCREENED WEBSITE LANDING PAGE SEASONAL BIG BOX MERCHANDISING MATERIALS
  11. 11. LIFTING GARAGE ORGANIZATION OUT OF “WORKBENCH” MENTALITY. CONTEXT Client wanted to leverage #1 upscale garage door opener position and their national dealer network to create a new revenue stream, in a category where big box, local and online retailers historically market to men, and don’t cater to the more discerning needs of upscale homeowners or the female decision maker. ROLL Contracted to direct Jr. creative team and production, develop positioning, write SEO copy, create video content and function as lead client liaison. STRATEGY Tap into female targets’ desire for an organized garage and storage products that are as beautiful as their home and where they don't have to do any of the confusing and and ultimately frustrating work, CONCEPT Employ an upscale fashionesque look & feel and tone & manner that speaks to the female target’s mind set/sensibilities and makes it clear that the venture is pain free because we do all the work. DIGITAL L I F T M A S T E R N E W B U S I N E S S L A U N C H ( W E B S I T E / V I D E O S ) S C R O L L T O V I E W M O R E D I G I T A L W O R K STEVENWEISS HYBRIDCREATIVE CROSS-PLATFORMS: WEBSITE, BANNER ADS, DIRECT MAIL AND EBLASTS
  12. 12. DIGITAL INTRODUCING THE WORLD’S FIRST MUSIC ARTIST SEARCH TOOL BRINGING BANDS, FANS AND BRANDS TOGETHER. FANAXCESS NEW BUSINESS LAUNCH (WEBSITE / TURNKEY SPONSOR ACTIVATION PROGRAMS) CONTEXT Aretha Franklin's former manager created a marketer's agency’s, music supervisor’s and music artist’s tool powered by Next Big Sound, offering over 500 big name and new artists. Tool provides search & match based o n brand’s and artists' fanbase demos, and other key decision data. ROLL Define//crystallize business concept, features and benefits write site copy, video script, sales presentation and develop a range of turnkey, multi-component, multi-level sponsor activation programs. STRATEGY Use language that speaks to marketing and music business professionals, framing proposition in terms of traditional problematic ad-hoc method vs the FANAXCESS sophisticated easy to use database solution. Recommended offering turn- key activation opportunities. CONCEPT (Currently developing turnkey marketer social media and offline activation programs) VIEW fanaxcess.com , LAUNCHING GAME-CHANGING MUSIC SPONSORSHIP TOOL. TAKE THE AMAZING DEMO TOUR. FIND ARTISTS WITH FANBASE DEMOS MATCHING YOUR BRAND’S. SEE ARTIST SOCIAL TRENDING PERFORMANCE VIDEOS AND OTHER KEY DECISION TOOLS. S C R O L L T O V I E W M O R E D I G I T A L W O R K STEVENWEISS HYBRIDCREATIVE
  13. 13. STEVENWEISS STEVENWEISS HYBRIDCREATIVE DIGITAL Launched Holiday 2011 via venture capital funding offering latest celebrity fashion looks for a fraction of the cost, via commission based affinity model. As of Q1 2013 business had generated few sales. Partners needed to make serious strategic and site changes to get additional venture funding. ROLE Initially contracted as retool Project Manager working with remote partners and “free” staff, write SEO Holiday copy. Evolved to overseeing social content interns, and consulting on site fixes, monetization model recommendations. STRATEGY Repositionfrom“RockYourLookforLess”to“ShopDiva’sClosets. Upto70%Off”; turnsiteintoafashiondestinationbyadding fashioncontentandfashionvideospokesmodelanddeveloped “PathwaytoRapidMonetization”consultingproposal. VIEW divamall.tv TURNING E-COMMERCE BIZ INTO CELEBRITY FASHION DESTINATION. DIVAMALL.TV RETOOL (BUSINESS MODEL RETHINK SOCIAL CONTENT/PROJECT MANAGEMENT) CONTEXT CROSS-PLATFORMS: WEBSITE, YOUTUBE CELEBRITY VIDEOS, YOUTUBE BANNER CAMPAIGN, SOCIAL PARTNERS RECEIVED 2ND ROUND OF FUNDING MEDIA CAMPAIGN

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