Overview of Sway\'s DCIO research and consulting services

1. Sway ResearchDCIO Products and Services Fall 2009 Copyright 2009 by Sway Research LLC. All rights reserved. Unauthorized use or reproduction is prohibited.

3. Areas of expertise

4. DCIO Products and Services

5. Overview

6. DCIO metrics tracked

7. In-depth research studies

8. Study calendar

9. Custom DCIO research

10. Representative clientsFall 2009 Copyright 2009 by Sway Research LLC. All rights reserved. Unauthorized use or reproduction is prohibited.

12. Began financial services career as a Smith Barney Financial Consultant in the early 1990’s

13. With Financial Research Corp. from 1997 to 2006

14. VP, Director of Research 2000-2002

15. Founded Retirement Market Research unit in 2003

16. Launched the syndicated research business of Cogent Research in October 2006

17. Founded Sway Research in July 2007

18. Single employee model with broad network of contractors that specialize in specific research areas or market segmentsFall 2009 Copyright 2009 by Sway Research LLC. All rights reserved. Unauthorized use or reproduction is prohibited.

20. Defined Contribution

21. IODC Growth Trends (FRC, Jun. 2004)

22. Optimizing IODC Distribution (FRC, Jun. 2005)

23. Keys to Success in the Small Business Retirement Market (FRC, Feb. 2006)

24. Aligning an Organization for Platform Sales Success (Sway, Jan. 2008)

25. Best Practices in DCIO Sales and Marketing (Sway, Oct. 2008)

26. Demographic Research

27. IRA Rollover Trends (FRC, Nov. 2003)

28. Converting Retirement Income Planning into Practice (FRC, Aug. 2006)

29. Investor Brandscape (Cogent Research, Feb. 2007)

30. Capturing the Hearts & Wallets of Peak Accumulators (Sway/MHC, Apr. 2009)Fall 2009 Copyright 2009 by Sway Research LLC. All rights reserved. Unauthorized use or reproduction is prohibited.

31. DCIO Products and Services Fall 2009 Copyright 2009 by Sway Research LLC. All rights reserved. Unauthorized use or reproduction is prohibited.

33. Custom research

34. Competitive benchmarking

35. Marketplace intelligence

36. Strategy consulting

37. Distribution and marketing strategy

38. Organizational alignment

39. Executive strategy sessions

40. Launch of an initiative or facilitation of a strategic planning session

41. Data licensing

42. Utilize Sway data and analysis in whitepapers and/or value-add programsFall 2009 Copyright 2009 by Sway Research LLC. All rights reserved. Unauthorized use or reproduction is prohibited.

44. Annual change in DCIO assets

45. Sales to assets

46. Sales by channel

47. Annual goals vs. actual gross sales

48. # of focus partner platforms

50. Annual marketing spend-total and across categories

51. Annual spend by channel

53. Productivity – gross sales per salesperson

54. Avg. years of experience

55. DCIO assets per FTE

56. Total comp.– externals, internals, key accounts, and consultant relations

57. Variable comp. components

58. Profitability across market segments

59. Sales force time allocationsFall 2009 Copyright 2009 by Sway Research LLC. All rights reserved. Unauthorized use or reproduction is prohibited.

61. Featuring

62. Analysis of DCIO profitability across products (Fund, CIT, Sub-advisory)

63. Sales force productivity per head

64. Sales force size and structure

65. Annual DCIO sales and marketing budgets

66. Allocation of sales force time and marketing budgets

67. Best practices in fostering cross-organizational cooperation

68. DCIO compensation benchmarks and trends

69. Impact of the market crash on investment menus

70. Gatekeeper outlook for manager change activity

71. Outlook for Target-Date and QDIA alternatives

72. 10 Principles for DCIO sales successFall 2009 Copyright 2009 by Sway Research LLC. All rights reserved. Unauthorized use or reproduction is prohibited.

74. Featuring

75. Benchmarks for DCIO budgets and sales force headcounts

76. DC platform gatekeepers’ perspectives on best-in-class sales support

77. Retirement advisers’ insights into preferred value-add programs

79. Featuring

80. Strategies for integrating sales and marketing functions across platform businesses

81. Sales force compensation models

82. Investment-only profitability benchmarksFall 2009 Copyright 2009 by Sway Research LLC. All rights reserved. Unauthorized use or reproduction is prohibited.

84. Featuring

85. Insights into the impact of the 2008 crash on DCIO assets and sales

86. Analysis of the resulting change in sales and marketing budgets, including areas most affected

88. Featuring

89. Average payments to DC platforms for retail and institutional shares of mutual funds, including the split between fund fees (from the sub T/A) and distributor fees (from the management fee) Fall 2009 Copyright 2009 by Sway Research LLC. All rights reserved. Unauthorized use or reproduction is prohibited.

90. Representative Clients Fall 2009 Copyright 2009 by Sway Research LLC. All rights reserved. Unauthorized use or reproduction is prohibited.

91. Chris J. Brown Principal Sway Research LLC 603-382-5300 chris@swayresearch.com www.swayresearch.com Fall 2009 Copyright 2009 by Sway Research LLC. All rights reserved. Unauthorized use or reproduction is prohibited.