“Smartphone is fast becoming a commodity. International brands are coming up with unique strategy to reach out to a wider audience,” says Vaikundarajan. In a surprise move, a local smartphone manufacturer called Ringing Bells has received support from Indian government to launch the cheapest smartphone titled Freedom 251.

1. Vaikundarajan’s Take
On The Cheapest
Smartphone In India

2. “Smartphone is fast becoming a commodity.
International brands are coming up with unique
strategy to reach out to a wider audience,” says
Vaikundarajan. In a surprise move, a local
smartphone manufacturer called Ringing Bells has
received support from Indian government to
launch the cheapest smartphone titled Freedom
251.
http://vaikundarajans.wordpress.com

3. “Keeping up with its Make in India initiative, this
could be a revolutionary move as majority of the
population will be equipped with technology in
their hands. This will further encourage learning,”
adds Vaikundarajan.
http://vaikundarajanblog.blogspot.in

4. The Freedom 251 smartphone price is
predicted to be at INR 500 only.
http://vaikundarajans.blogspot.in

5. Ringing Bells released a statement that smartphone
will be launched in presence of of top Indian
government officials including Shri Manohar
Parrikkar, Union Minister of Defence and Shri Murali
Manohar Joshi, Hon'ble Member of Parliament.
http://vaikundarajans.wordpress.com

6. “The smartphone reminds us of a similar
product launch of Aakash Tablet backed by
the government,” informs Vaikundarajan.
The tablet was priced at a meagre 2500 and
intended to provide students with
affordable computing.
http://vaikundarajanblog.blogspot.in

7. The company has asserted that the product is in
line with Make in India’s vision and aims at
improving the lifestyle of low income people in the
country.
http://vaikundarajans.blogspot.in

8. “It will be interesting to see if the product can truly
sell under the banner of Make in India. There is no
doubt that the people involved in its marketing
strategy are highly influential,” says Vaikundarajan.
http://vaikundarajans.wordpress.com

9. VAIKINDARAJAN BLOGS
http://vaikundarajans.wordpress.com
http://vaikundarajanblog.blogspot.in
http://vaikundarajans.blogspot.in

10. SOCAIL MEDIA
https://www.facebook.com/subramanian.vaikundarajan
https://twitter.com/VaikundarajanS
https://plus.google.com/115528313448062051565

11. THANK YOU