Presentation on sustainable products, marketing, trends, and tips from Jacquelyn Ottman. Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

1. Sustainable Brands for
the 21st Century
Jacquelyn Ottman
J. Ottman Consulting

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Focus on Primary Benefits

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Gallup Poll, March 2008
“Problems Facing the Country
•
• That You Worry About A Great
• Deal”
•
•
•
• Quality of Economy 60%
•
•
• Availability and
• Affordability of Health Care 58%
•
•
• Environment 40%
•

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Be Transparent

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Start from the Inside Out

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Promote Responsible
Consumption

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Become a Brand Steward

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Eco Innovate

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In Conclusion

20. PLAY BALL!