Running Head: Dietary Behavior Plan Dietary Behavior Plan Koroki Jan 28, 2018 62/100 It is very vital to have a good nutrition since I maintain good health since it helps me maintain a healthy weight. Observing good diet has a lot of benefits to me ranging from reducing risks of high blood pressure, chronic diseases such as diabetes, some cancers, heart diseases, stroke among others. This is why it’s prudent to observe my daily choices of food since it will ultimately have a significant difference in my health. In this case, I have decided to observe my diet by daily consumption of the salmon. The latter is peach/ pink fatty fish which has flaky consistency. This type of fish has unsaturated fats and vital protein. It contains low mercury and it is recommended to eat salmon 14 times in our week, roughly twice in a day. The fish also contain omega 3 (CDC, 2017). I work very hard to very to ensure that I eat salmon fish a minimum of 10 times a week even though is below the recommended intake level and I am planning to have this increase to 14 times a week. I have also had the opportunity to work in my mom’s hotel called the Kempinski which is a four-star hotel. Therefore, I ensure I eat it in every meal to compensate the times I am in school and rarely had it twice a day (Sprague, 2015). Recommended intake level of what exactly? Need to be specific. In many instances, I live with my mom who is a nutritionist and always emphasizes on a healthy diet. She has helped me with a great deal to observe my diet and assists me to be conscious of my food intake decision. Actually, she is against the consumption of high level of calories which she always tells me is the highest leading source of obesity. (Need to find a reference for this and cite it). The latter leads to chances of having cardiovascular. The latter is attributed to 25% of total death in America. Obesity also leads to one having low esteems and also leads to emotional disorder according to psychologists (Mozaffarian, 2015). I am 24 years of age and this is the age that one needs a lot of food consumption since he or she is highly active (need to cite this). I do a lot of work such as school work and, I used to have a part-time job. This calls me to eat well-balanced food to maintain my food health which will help me carry all dozens of activities. At this age too, one is vulnerable to being overweight or being an obesity since approximately 40% of adults and children are affected by the problem of obesity or overweight (need to cite this). I also ensure that I do not have a lot of calories consumption which I ensure it stands at an average of 1620 and an upper limit of 1800 in a four day (need to cite this). This has helped me maintain good weight which is at between 160 and 196lbls based on my height which is 6’0’’. Thus, has helped me observe a good life. During the daytime, I take my lunch in a hotel or in the school cafeteria and in this case, I don’t have an opportunity t ...

1. Running Head: Dietary Behavior Plan
Dietary Behavior Plan
Koroki
Jan 28, 2018
62/100
It is very vital to have a good nutrition since I maintain good
health since it helps me maintain a healthy weight. Observing
good diet has a lot of benefits to me ranging from reducing risks
of high blood pressure, chronic diseases such as diabetes, some
cancers, heart diseases, stroke among others. This is why it’s
prudent to observe my daily choices of food since it will
ultimately have a significant difference in my health. In this
case, I have decided to observe my diet by daily consumption of
the salmon. The latter is peach/ pink fatty fish which has flaky
consistency. This type of fish has unsaturated fats and vital
protein. It contains low mercury and it is recommended to eat
salmon 14 times in our week, roughly twice in a day. The fish
also contain omega 3 (CDC, 2017).
I work very hard to very to ensure that I eat salmon fish a
minimum of 10 times a week even though is below the
recommended intake level and I am planning to have this
increase to 14 times a week. I have also had the opportunity to

2. work in my mom’s hotel called the Kempinski which is a four-
star hotel. Therefore, I ensure I eat it in every meal to
compensate the times I am in school and rarely had it twice a
day (Sprague, 2015). Recommended intake level of what
exactly? Need to be specific.
In many instances, I live with my mom who is a nutritionist and
always emphasizes on a healthy diet. She has helped me with a
great deal to observe my diet and assists me to be conscious of
my food intake decision. Actually, she is against the
consumption of high level of calories which she always tells me
is the highest leading source of obesity. (Need to find a
reference for this and cite it). The latter leads to chances of
having cardiovascular. The latter is attributed to 25% of total
death in America. Obesity also leads to one having low esteems
and also leads to emotional disorder according to psychologists
(Mozaffarian, 2015). I am 24 years of age and this is the age
that one needs a lot of food consumption since he or she is
highly active (need to cite this). I do a lot of work such as
school work and, I used to have a part-time job. This calls me to
eat well-balanced food to maintain my food health which will
help me carry all dozens of activities. At this age too, one is
vulnerable to being overweight or being an obesity since
approximately 40% of adults and children are affected by the
problem of obesity or overweight (need to cite this). I also
ensure that I do not have a lot of calories consumption which I
ensure it stands at an average of 1620 and an upper limit of
1800 in a four day (need to cite this). This has helped me
maintain good weight which is at between 160 and 196lbls
based on my height which is 6’0’’. Thus, has helped me observe
a good life.
During the daytime, I take my lunch in a hotel or in the school
cafeteria and in this case, I don’t have an opportunity to have
the recommended rate size of 3.5 ounces of the cooked salmon
and 0.75 cups of flaked fish according to The America Heart
Association (must insert year of publication here). This,
therefore, makes me ensure that I take salmon fish in my diet at

3. home during my supper and also in my breakfast 4 days in a
week. The omega-3 fatty acids that I get helps me reduce the
inflammations in my body, reduce chances of heart diseases and
also arthritis. Equally, it helps reduce blood pressure and
cholesterol rate (Mozaffarian, 2015). Therefore, I ensure I take
0.75 ounces of salmon in the morning and 3.5 ounces of salmon
in the evening during my suppers leading to approximately 4.25
ounce of salmon. The reason I consume fish protein is that
possessed-grained makes one have an accumulation of
abdominal fats. I also take a lot of fresh fruit juice to
supplement and sometimes substitute the level of salmon which
sometimes is a bit expensive. This helps to boost my immunity
level since I get vitamin C and folic acid (Rabbi, 2015). Within
this evaluation component, you discuss much of what you do
that is positive and use several references which is great
(although some statements are missing references for them and
if noted should be cited). You have one area of improvement
(consuming more salmon) but need to have another as well.
Dietary Behavior goals
Specific goals: To consume a minimum of 3.5 ounces of salmon
fish in my suppers and 0.75 in my breakfast.
Friday to Sunday: Have everyday exercises by doing jogging
around my estates, riding a bike and doing press-ups and seats
before I sleep can’t be exercise since your paper discusses
nutrition
Eat 2 ounces of protein from grains such as beans, peas among
others and avoid processed grain.
Drink fresh fruit juice every day at lunchtime since I believe
cafeteria fruits is not well balanced and avoid fatty meals
Measurable goals: Take eight glasses of water every day, take
4.25 ounce of salmon fish every day, eating every supper in our
house since it is well balanced, take 1litre of fresh fruit juice
every lunchtime to increase the folic acid and vitamin C in my
body.
Action-Oriented: Have all breakfast at home, carry 2litres
bottles of water every day, eat minimal level of food in the

4. cafeteria and drink a lot of fresh fruit juice and also eat one
apple in a day, ensure I eat salmon fish every day in my food.
Time-oriented goals: To increase the consumption of fresh fruit
juice, salmon fish and an apple in the next two to three weeks.
You need to select one goal that is nutrition related (I would
suggest the salmon one since your paper focuses so much on
salmon). You have several goals here which are all great, you
just need to pick one and describe how that one goal is Specific,
Measurable, Action Oriented, Realistic and Timely.
I have done a Food Groups and Calories which I did between
01/01/2018 and 01/10/2018 and this has indicated that my
consumption of calories is recommendable since I have a little
level of consumption. From the report, I have slightly increased
the level of calories to 180 calories from 174 calories. From the
report, I am supposed to consume more of the green vegetables
and this is by taking spinach and also carrots which will
increase the level of calories. I have started consuming two
apples and a slice of pineapple in a day which helps me increase
the level of calories which I need to according to the report.
Anticipated and Plan.
I can rate my achievement of my dietary behavior. This is I can
be able to measure by having a scale of 1 to 10, and I can rate
my achievement at 6 and the remaining three to take it to my
target which is 9, I will consume 1 ounce of salmon fish, have 3
ounces of unprocessed grain, increase my calories by 180
ounces by taking more carrots, pineapple and another folic acid.
In the school cafeteria, I will only consume unpossessed grains.
I am so sure, at the scale of 1-10, I will hit 9. I will ensure more
time to have exercise and prepare food and finally, I will go to
play football two hours in a week. I will request my school
friends and my mom to help so that I may not relapse to the
former behaviors. Need to rate difficulty perception and level
of confidence and explain your rating (it appears you rate one of
them but I’m not sure which), you also need to discuss plans
around your goal, what will you do to support reaching your
goal. This would be where you would want to tie back in when

5. you are going to consume things, and how to prepare to make it
easier on yourself to reach your goal. Also, you will want to be
specific about how your friends and your mom will help you so
that you do not fall back into old ways.
References (should be alphabetized)
CDC. (2017). Childhood Obesity Facts | Overweight & Obesity
|CDC. Cdc.gov. Retrieved 25 September 2017, from
https://www.cdc.gov/obesity/data/childhood.html
Sprague, M., Walton, J., Campbell, P. J., Strachan, F., Dick, J.
R., & Bell, J. G. (2015). Replacement of fish oil with a DHA-
rich algal meal derived from Schizochytrium sp. on the fatty
acid and persistent organic pollutant levels in diets and flesh of
Atlantic salmon (Salmo salar, L.) post-smolts. Food Chemistry,
185, 413-421.
Mozaffarian, D., Benjamin, E. J., Go, A. S., Arnett, D. K.,
Blaha, M. J., Cushman, M., ... & Huffman, M. D. (2015). Heart
disease and stroke statistics—2015 update: a report from the
American Heart Association. Circulation, 131(4), e29-e322.
Rabbi, M., Pfammatter, A., Zhang, M., Spring, B., &
Choudhury, T. (2015). Automated personalized feedback for
physical activity and dietary behavior change with mobile
phones: a randomized controlled trial on adults. JMIR health
and uHealth, 3(2).
STEP
Points
Things to look for
1. Monitoring
· Diet: Super tracker report (3 days)
· Physical Activity: Super tracker report (7 days)
· Sleep logs (7 days)

6. 0/12
Reports or logs (may be in separate attachments)
· Must be the correct # of days
· Must make sense with the evaluation component
Your Monitoring component does not match up with your
Behavior Change report, if you monitor sleep, your report
should revolve around sleep quantity or quality.
2. Evaluate
· Assess their behaviors
· Positive behaviors
· Areas of improvement
· Reflection on influences
25/28
· Provide several statements of assessment that include a
comparison to guidelines (10 points total)
· Diet comparison: Supertracker, Dietary Guidelines, MyPlate
· Physical Activity: Supertracker OR Guidelines for Americans
· Sleep: hours compared to a range e.g 7-9 (book) or 7-8
hours(CDC) average OR comparison of behaviors to sleep
hygiene recommendations; need to also assess how rested they
feel
· -4 points if comparison to guidelines completely missing, but
other evaluative components present
· TWO positive behaviors CURRENTLY doing with explanation
with explanation why they are positive (6 points total, -3 points
if only one) NEED CITATION (-1 point in references if
missing)
· TWO areas of improvement CURRENTLY doing with
explanation why they are areas of improvement (6 points total -
3 points if only one) NEED CITATION -3 Missing another area
of improvement
· Reflection on influences (6 points total); full credit will
include several influences with an explanation as to why,
otherwise take off 2 points and ask about more influences
3. Goal Setting

7. SMART Goal
Explanation
Health benefits
20/28
· 10 points for writing a goal (whether it is SMART or not)
PLEASE EVALUATE GOAL FOR APPROPRIATENESS -2
Need to select one of your goals that is appropriate to what
you’ve discussed thus far in the report
· Evaluation of the goal needs to be written and explained:
Specific; Measureable; Action-Oriented, Realistic, Time-
sensitive (6 points; Time-sensitive may not be present, others
should be explained) –if the goal is not specific/measureable,-2
points, -1 point if not realistic -6 This needs to be written out
for ONE goal, take the goal and break it down as to how it is
Specific, Measurable, Action-Oriented, Realistic, and Timely
· Explanation WHY this particular goal; connection to personal
benefit or meeting a deficiency/recommendation (10 points with
majority for explanation of why this goal and expected
outcome) Giving credit since you discuss this in the previous
section
· Statement of health benefits discussed within goal setting
context, 2 points NEED CITATION
4. Planning and Anticipate
Easy/difficulty 1-10
Confidence 1-10
Plans
Integration
12/24
· Rate easy/difficult perception (1 point if missing) and explain
it (3 points total)
· Rate confidence (1 point if missing) and explain (3 points
total) -3 Missing this rating/explaination
· Discusses plans that make sense with goal and that are specific
to their daily lives and activities; should be talking about more
than one thing; if it seems like they aren’t thinking it through
very well, give partial credit (9 points total) -2 Elaborate on

8. plans with more detail
· Identifies barriers AND a work around; more than one barrier
needs to be present (5 points; Must identify a solution to the
barrier identified if willpower related, -1.5) -5 You didn’t touch
on barriers/work arounds at all
· Motivation techniques or protections against falling into old
habits; reward only okay (4 points) -2 Need to be specific about
how your mom/friends will help motivate you
5. References
5/8
In-text citations (take off as needed throughout)
Reference page AT LEAST ONE reference is needed
-0.5 pts per error , -0.5 for credibility
-1 full point EVERY TIME they miss a “NEED CITATION”
-2 for several missing citation statements noted throughout
paper, -1 references were also not alphabetized as they should
be
Total
62/100
Paper should not be centered
Work on all my comments in red and
resubmit
Thank you
1
Running Head:
Dietary Behavior Plan

9. 1
Dietary Behavior Plan
Koroki
Jan 28, 2018
62
/100
It is very vital to have a good nutrition since I maintain good
health since it helps me maintain a
healthy weight. Observing good diet has a lot of benefits to me
ranging from reducing risks of
Running Head: Dietary Behavior Plan
1
Dietary Behavior Plan
Koroki

10. Jan 28, 2018
62/100
It is very vital to have a good nutrition since I maintain good
health since it helps me maintain a
healthy weight. Observing good diet has a lot of benefits to me
ranging from reducing risks of
Week 8 Writing Assignment
Instructions
REMINDER: Please select one of the product or service
offerings from the list below.
· The Coca-Cola Company
Your focus will be on the domestic, or U.S. marketing of this
product only. If the product is also marketing in other countries
you do not need to concern yourself with the global operations.
You will use the same product or service as the subject of each
of the four writing assignments.
MRKT 310 Principles of Marketing
Week 8 Writing Assignment
Part 1 - Integrated Marketing Communications, and the
Changing Media Landscape
Learning Outcomes
1. Integrated Marketing Communications. Student understands
how integrated marketing communications can add value for

11. customers.
2. Marketing communications objectives. Student can develop
marketing communications objectives using the AIDA
framework.
3. Promotion mix. Student can select the appropriate promotion
tool to be used for different marketing communications
objectives.
4. Media strategy. Student can design a simple message and
media plan for a product or service offering.
Directions
· This assignment assesses your ability to relate integrated
marketing communications concepts to your product or service
offering and the target market you selected. Here you will let
your creative side shine as you think through how you would
design the marketing communications for your product or
service to effectively and efficiently communicate a clear,
consistent and compelling message to your target market over
the next year.
· The course content does not cover IMC in great detail and you
may want to refer to some open source references for more
information on message design. A good one is:
http://www.caad.au.edu/attachments/article/43/Class%207-
Creative%20IMC%20Message%20Strategies.pdf
· Prepare your assignment beginning with a title page with your
name and the name of your product or service. Then answer
each of the following eight questions (four in part 1 and four in
part 2) in order and number the beginning of your response to
each question. Although you do not need to repeat the question,
headings should be used to separate the sections. The paper
should contain a minimum of 5+ pages of analysis for the
responses to the eight questions.
1. Integrated Marketing Communications. Considering your
new target market and any modifications, new product line
extensions or new products you may have developed to serve
the new target market needs, create your 'Big Idea" to be the
basis of the message strategy for all your marketing

12. communications.
2. Marketing communications objectives. Write at least three
marketing communications objectives using the AIDA
framework discussed in the course content.
3. Promotion mix.For each of the three marketing
communications objectives written in number 2, discuss which
of the promotion tools would be the best choice to reach each of
the three marketing communications objectives. One tool must
be advertising (traditional or online) You may have more than
one promotion mix tool for any given marketing
communications objective.
4. Media strategy. Discuss at least two of your media choices
that you believe will best reach your target market with your
advertising. Be specific about your choices, e.g. HGTV, Rehab
Addict, because the product or service is targeting a do-it-
yourself target market, or Home Depot website banner ads for
the same target market. Or Morning TV National News, Good
Morning America, and The Today Show, 1st hour because your
target market is educated, urban workers. If using social media,
discuss which social media and how they will be used to
accomplish which objective.
Part 2 - Special Topics in Marketing
B2B Marketing, Marketing Information Systems, and Measuring
Marketing Activities
Learning Outcomes
1. B2B marketing. Student can differentiate the differences in
marketing strategy between consumer markets and business
markets.
2. Segmenting B2B markets. Student can identify the B2B
market segments involved in a product or service offering
3. Marketing Information Systems. Student can identify at least
three sources of input to a marketing information system for a
product or service offering.
4. Marketing Metrics. Student understands the purpose of
Return on Marketing Investment for the company and can
identify at least three metrics that should be used in a product

13. or service offering to measure the effectiveness of marketing
strategies.
Directions
· This part of the writing assignment closes the loop on
strategic marketing planning in that it identifies the types of
marketing strategies the company might employ to market its
offering through the value chain prior to its final customer.
Also, strategic planning is useless unless there are reliable and
useful sources of inputs and a way to organize the data to be
used in the planning process decision making. Metrics need to
be in place to measure how successful (or not so successful) the
strategies to reach marketing objectives have been. Strategic
marketing planning then becomes an ongoing process of
measuring and adjusting to new information and current
conditions.
· Many of your responses to these questions will be your best
educated and informed (as much as possible) information on
your product or service offering’s company. Where concrete
information is not obtainable, you should use your judgment and
describe why you made your judgment call.
· Respond to each of the following four questions in order and
identify the number of each response. There is no need to repeat
the number of the question.
1.
1. B2B marketing. Consider your product or service offering.
Based on the categories of B2B markets discussed in the
readings, name at least two of the B2B markets that could be a
target market for your company. Why?
2. Segmenting B2B markets. Using the Harrison, Hague, and
Hague behavioral-based segment model in the readings, which
of those segmentation schemes might be the most appropriate
category for your company? Why?
3. Marketing Information Systems. Identify at least three types
of information your company should use in a comprehensive
marketing information system for decision-making purposes.
Why did you choose each of them?

14. 4. Marketing Metrics. Identify and discuss at least one
financial metric and three performance metrics that would be
important to monitor your company’s strategic marketing
planning for the marketing efforts you identified for your new
marketing mix strategies.
General Submission Requirements
· Prepare as a word-processed document (such as Microsoft
Word). Use a simple 12-point font such as Times New Roman.
Use black ink for the majority of your work and only use colors
if it enhances your ability to communicate your thoughts.
· Your assignment should be a minimum of five+ pages of
double-spaced text, approximately 1/2 page for each of the eight
questions (four in Part 1 and four in Part 2). You may attach
exhibits that will not be counted towards the page count of
double-spaced text. The cover page and References page are not
part of the five+ pages of written analysis.
· Be sure your name, writing assignment number, and the name
of your product or service are on the cover page of your writing
assignment.
· Include a References page.
· You should use APA style guide. More information about
using a style guide can be found in the UMUC's virtual library
accessible from your LEO classroom under Content, "Learn to
use APA" or at umuc.edu/library.
· Upload your word processed document in your LEO
assignments folder by the due date in the LEO calendar.
Refer to the grading rubric for these assignments. Be sure to
note that 20% of your grade on this assignment will be based on
your grammar, composition, adherence to the submission
requirements, and use of an appropriate college-level style
guide for writing and referencing.
Any questions? Please post in the general discussion forum for
Week 8. Feel free to contact your professor by email.
Due Date
Mar 4, 2018 11:59 AM

15. Hide Rubrics
Rubric Name: Bi-Weekly Assignment Rubric
Assignment Part 1
Excellent
1.5 points
Good
1.2 points
Fair
1.05 points
Poor
0.9 points
Not Acceptable
0 points
Marketing Concept #1
Student exhibits a high level of understanding of the first
marketing concept in this writing assignment and can precisely
apply the concept to a real product.
Student exhibits a good level of understanding of the first
marketing concept in this writing assignment and can generally
apply the concept to a real product.
Student exhibits an average level of understanding of the first
marketing concept in this writing assignment, but may not have
been able to apply the concept to a real product effectively.
Student exhibits a poor understanding of the concept and cannot
demonstrate the concept's applicability to a real product.
Student did not attempt or effort was off track.
Marketing Concept #2
Student exhibits a high level of understanding of the second
marketing concept in this writing assignment and can precisely
apply the concept to a real product.
Student exhibits a good level of understanding of the second
marketing concept in this writing assignment and can generally
apply the concept to a real product.
Student exhibits an average level of understanding of the
second marketing concept in this writing assignment, but may

16. not have been able to apply the concept to a real product
effectively.
Student exhibits a poor understanding of the concept and cannot
demonstrate the concept's applicability to a real product.
Student did not attempt or effort was off track.
Marketing Concept #3
Student exhibits a high level of understanding of the third
marketing concept in this writing assignment and can precisely
apply the concept to a real product.
Student exhibits a good level of understanding of the third
marketing concept in this writing assignment and can generally
apply the concept to a real product.
Student exhibits an average level of understanding of the
third marketing concept in this writing assignment, but may not
have been able to apply the concept to a real product
effectively.
Student exhibits a poor understanding of the concept and cannot
demonstrate the concept's applicability to a real product.
Student did not attempt or effort was off track.
Marketing concept #4
Student exhibits a high level of understanding of the fourth
marketing concept in the writing assignment and can precisely
apply the concept to a real product.
Student exhibits a good level of understanding of the
fourth marketing concept in this writing assignment and can
generally apply the concept to a real product.
Student exhibits an average level of understanding of the fourth
marketing concept in this writing assignment, but may not have
been able to apply the concept to a real product effectively.
Student exhibits a poor understanding of the concept and cannot
demonstrate the concept's applicability to a real product.
Student did not attempt or effort was off track.
Assignment Part 2
Excellent
1.5 points
Good

17. 1.2 points
Fair
1.05 points
Poor
0.9 points
Not Acceptable
0 points
Marketing Concept #1
Student exhibits a high level of understanding of the first
marketing concept in this writing assignment and can precisely
apply the concept to a real product.
Student exhibits a good level of understanding of the first
marketing concept in this writing assignment and can generally
apply the concept to a real product.
Student exhibits an average level of understanding of the first
marketing concept in this writing assignment, but may not have
been able to apply the concept to a real product effectively.
Student exhibits a poor understanding of the concept and cannot
demonstrate the concept's applicability to a real product.
Student did not attempt or effort was off track.
Marketing Concept #2
Student exhibits a high level of understanding of the first
marketing concept in this writing assignment and can precisely
apply the concept to a real product.
Student exhibits a good level of understanding of the first
marketing concept in this writing assignment and can generally
apply the concept to a real product.
Student exhibits an average level of understanding of the first
marketing concept in this writing assignment, but may not have
been able to apply the concept to a real product effectively.
Student exhibits a poor understanding of the concept and cannot
demonstrate the concept's applicability to a real product.
Student did not attempt or effort was off track.
Marketing Concept #3
Student exhibits a high level of understanding of the first
marketing concept in this writing assignment and can precisely

18. apply the concept to a real product.
Student exhibits a good level of understanding of the first
marketing concept in this writing assignment and can generally
apply the concept to a real product.
Student exhibits an average level of understanding of the first
marketing concept in this writing assignment, but may not have
been able to apply the concept to a real product effectively.
Student exhibits a poor understanding of the concept and cannot
demonstrate the concept's applicability to a real product.
Student did not attempt or effort was off track.
Marketing Concept #4
Student exhibits a high level of understanding of the first
marketing concept in this writing assignment and can precisely
apply the concept to a real product.
Student exhibits a good level of understanding of the first
marketing concept in this writing assignment and can generally
apply the concept to a real product.
Student exhibits an average level of understanding of the first
marketing concept in this writing assignment, but may not have
been able to apply the concept to a real product effectively.
Student exhibits a poor understanding of the concept and cannot
demonstrate the concept's applicability to a real product.
Student did not attempt or effort was off track.
Assignment Adherence and Writing
Excellent
3 points
Good
2.4 points
Fair
2.1 points
Poor
1.8 points
Not Acceptable
0 points
Grammar, composition, adherence to submission requirements,
effective use of reference

19. Student submitted a professional document with no typos or
grammatical errors. Assignment adheres all all submission
requirements outlined in the syllabus. Student demonstrated
superior research and referencing skills and uses a college-level
style guide.
Student submitted a good document, may have a few typos or
grammatical errors. Assignment adheres to all submission
requirements outlined in the syllabus. Student demonstrated
adequate research and referencing skills, but may have some
issues with attribution of statements of facts or others' opinions,
uses a college-level style guide.
Student submitted an acceptable document, may have an
unacceptable number of distracting typos or grammatical errors.
Assignment does not adhere to all submission requirements
outlined in the syllabus. Student demonstrated poor research
and referencing skills leaving most statements of facts and
others' opinions unattributed, and attributions may not be in the
form of a college-level style guide.
Student submitted a poor document, typos and grammatical
errors very distracting to the reader. Assignment does not
comply with most submission requirements as outlined in the
syllabus. Students does not demonstrate any research and
referencing skills. Writing style needs significant help.
Suggest student seek the services of UMUC's Effective Writing
Program before submitting further assignments.
Student does not submit a writing assignment on time or in an
acceptable format.
Overall Score
Level 5
13.5 or more
Level 4
12 or more
Level 3
10.5 or more
Level 2
9 or more

20. Level 1
0 or more
13.5-15 points
90%-100%
12-13.5 points
80%-89%
10.5-12 points
70%-79%
9-10.5 points
60%-69%
0-9 points
0%-59%
Week 8 Writing Assignment
Instructions
REMINDER:
Please select one of the product or service offerings from the
list below.
The Coca
-
Cola Company
Your focus will be on the dom
estic, or U.S. marketing of this product only.

21. If the product is also
marketing in other countries you do not need to concern
yourself with the global operations.
You will use the same product or service as the subject of each
of the four writing
assign
ments.
MRKT 310 Principles of Marketing
Week 8 Writing Assignment
Part 1
-
Integrated Marketing
Communications, and the Changing Media Landscape
Learning Outcomes
1.
Integrated Marketing Communications
.
Student understands how integrated marketing
communications can add value for customers.
2.

22. Marketing communications objectives
.
Student can develop marketing communications
objectives
using the AIDA framework.
3.
Promotion mix.
Student can select the appropriate promotion tool to be used for
different
marketing communications objectives.
4.
Media strategy
.
Student can design a simple message and media plan for a
product or
service offerin
g.
Directions
This assignment assesses your ability to relate integrated

23. marketing communications
concepts to your product or service offering and the target
market you selected.
Here you
will let your creative side s
hine as you think through how you would design the marketing
communications for your product or service to effectively and
efficiently communicate a
clear, consistent and compelling message to your target market
over the next year.
The course content does not cover IMC in great detail and you
may want to refer to some
open source references for more information on message design.
A good one
Week 8 Writing Assignment
Instructions
REMINDER: Please select one of the product or service
offerings from the list below.
The Coca-Cola Company
Your focus will be on the domestic, or U.S. marketing of this
product only. If the product is also
marketing in other countries you do not need to concern
yourself with the global operations.
You will use the same product or service as the subject of each
of the four writing
assignments.
MRKT 310 Principles of Marketing

24. Week 8 Writing Assignment
Part 1 - Integrated Marketing Communications, and the
Changing Media Landscape
Learning Outcomes
1. Integrated Marketing Communications. Student understands
how integrated marketing
communications can add value for customers.
2. Marketing communications objectives. Student can develop
marketing communications
objectives using the AIDA framework.
3. Promotion mix. Student can select the appropriate promotion
tool to be used for different
marketing communications objectives.
4. Media strategy. Student can design a simple message and
media plan for a product or
service offering.
Directions
This assignment assesses your ability to relate integrated
marketing communications
concepts to your product or service offering and the target
market you selected. Here you
will let your creative side shine as you think through how you
would design the marketing
communications for your product or service to effectively and
efficiently communicate a
clear, consistent and compelling message to your target market
over the next year.
The course content does not cover IMC in great detail and you
may want to refer to some
open source references for more information on message design.
A good one