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Some TIPS for successful promotional campaign
Promotional items are considered to be one of the best advertising vehicles which give your
brand the market visibility it needs that too in a cost effective manner. Industry report suggests
that approximately 56 % of the people keep the items they received during any campaign and
nearly 58% remember the company they got the offer from. This means better brand recall.
This, indubitably, is a far better way to advertise your brand through traditional way.
Here we will discuss some tips that will promote your brand more distinctly:
Find out what do they need
Market research is an important part for understanding what your target audience needs. You
need to offer a promotional item that will be useful to people and also they should love these to
keep with them for longer. The important objective of any promotional campaign is to let your
brand become more visible so that people can remember your brand better than your peers in
the same niche.
You need to be extremely careful if you are preparing for your promotional campaign. Generally
companies tend to forget the agenda behind their promotion and lose the target audience in
order to offer them something unique which kills the brand message that actually should have
been conveyed. You should remember that your promotional gifts should carry the brand
identity of your company.
KISS (Keep It Simple and Sweet)
When it comes to endorse your brand through promotional gifts it is always better to adopt the
principle to less is more—less number of textual content and too many contrasting colors can
make your brand less attractive. Remember, simplicity speaks elegance and also it is all about
making your brand more relevant by your gifts and not designing your promo items unique

2. only. Moreover, messy items will not draw the attention of your target audience and you may be
perceived as a non professional company which will act as a negative impression in the market.
Bargain better
Most of us hate to haggle. We take immense pride in not making good bargain. However,
haggling is a way for business enterprises to cut down its cost so that they can offer better deals
to their customers. If a few words can get you a better deal than it is best of the interest for your
business to shred off the little shame and make a mutually beneficial and profitable negotiation.
Brand logo criteria
It would be wise to select your promotional gifts so that your brand can be seen clearly. Different
items will have different printing areas and you need to visualize how your brand will appear on
these products. Some with large printing area, some have plain surface, others will be spherical
surface and so on. You also need to understand how your company name and logo will look like
against a black or white background, or against colored ones. One important thing is to make
your brand more appealing, attractive and legible so that it can grab instant attention of its users
and those who see to it.
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