http://www.doubleconversions.com An interview with conversion optimization expert Sasha Gilberg from Melbourne, Australia.
You can read the full review of the 2XC Blueprint on my blog - http://www.internetmarketinghighway.com/reviews/how-to-double-your-conversions-review-2xc-guide/
4. Get the 2XC Guide today at
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5. “How much traffic do you need to split
test various elements of your website?”
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6. “What does the term ‘conversion rate’
mean?”
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7. “What does the term ‘split test’ mean,
and specifically what is the difference
between ‘a/b’ and ‘multivariate’
testing?”
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Copyright (C) Rapid Leverage 2012
8. “What is the 80/20 recommendation?”
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9. “What are the 6 core conversion
principles from the 2XC Guide?”
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10. The 6 Core Conversion Principles:
‣ Improve your value proposition
‣ Increasing relevance
‣ Build trust
‣ Amplify desire
‣ Eliminate mental & physical friction
‣ Add ethical urgency
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www.doubleconversions.com
Copyright (C) Rapid Leverage 2012
12. Core Conversion Principle 1:
Improve your value proposition
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13. Core Conversion Principle 2:
Increase Relevance
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www.doubleconversions.com
Copyright (C) Rapid Leverage 2012
14. Core Conversion Principle 3:
Build Trust
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15. Core Conversion Principle 4:
Amplify Desire
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www.doubleconversions.com
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16. Core Conversion Principle 5:
Eliminate Friction
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www.doubleconversions.com
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17. Core Conversion Principle 6:
Add Ethical Urgency
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18. “What advice would you give a website
owner who wants to implement the
core conversion principles?”
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19. “What are your favourite tools/
software to run split tests for
conversion optimization?”
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Copyright (C) Rapid Leverage 2012
20. +
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