Super Cabz has experienced rapid growth from 50 cabs to over 1000 cabs between 2011 and 2012. Their occupancy rates are over 90%, higher than competitors Mega Cabz, Easy Cabz, and Meru Cabz. On average, Super Cabz cabs travel 300-350 kms daily and carry 15 passengers daily, more than competitors. They generate 45 lacs ad impressions per cab per month, more than other companies. Super Cabz has over 50,000 travelers per month from various economic classes and the airport. Their fleet consists of 150 cabs split between Indica V2 and Alto models.
2. COMPANY GROWTH :
FROM 50-150 CABS( IN 3 MONTHS)
1000
Number Of Cabs 600
150
50 cabs
Year 2011 -
September
Year 2012- January Year 2012-July Year 2012-December
3. SUPER CABZ VS OTHER CABZ
OCUPPANCY RATES FOR CABS >90%
OCCUPANCY
0 20 40 60 80 100
MEGA CABZ EASY CABZ MERU CABZ SUPER CABZ
PERCENTAGE OF FLEET
4. SUPER CABZ
AVERAGE DAILY KM TRAVELLED PER CAB:
300-350 KMS DAILY
Average Daily Km Travelled Per Cab
300
250
200
150
100
50
0
kms Super Cabz
Meru Cab
Easy Cab
Mega Cab
5. AVERAGE DAILY PASSENGER PER CAB :15
Average Daily Passenger Per Cab
15
10
5
0
Super Cabz
Meru Cab
Easy Cab
Mega Cab
Super Cabz Meru Cab Easy Cab Mega Cab
Average Daily Passenger
15 8 5 4
Per Cab
6. AD IMPRESSIONS GENERATED BY SUPER CABZ : 45
LACS PER MONTH PER CAB
Ad Impressions Generated Per Cab Per Month
IN LACS
60
40
20
0
Ad Impressions Generated Per Cab
Super Meru Per Month
Cabz Easy
Cab Mega
Cab
Cab
Super Cabz Meru Cab Easy Cab Mega Cab
Ad Impressions Generated
45 28 21 18
Per Cab Per Month
IN LACS IN LACS IN LACS IN LACS
7. TRAVELER PROFILE : SUPER CABZ
50,000 TRAVELER PER MONTH
SEC A
SEC B
MASSES
AIRPORT
TRAVELERS
8. FLEET NUMBER & TYPE :
150 CABS
INDICA V2 : 47 CABS
ALTO : 103 CABS
9. BRANDING AREA AVAILABLE
( AS PER LAW)
EXTERIOR
4 Doors Area ( 100 %) : 36 SQ FT Back Screen Glass ( 20%) :2-4 Sq. Ft
10. BRANDING AREA AVAILABLE
( AS PER LAW)
INTERIOR
SEAT COVER BRANDING
PRODUCT SAMPLING
ENGAGEMENT PROGRAMS-QUIZES
BILL RECEIPT BRANDING
LEAFLET/ BROCHURE DISTRIBUTION
11. TABLET INSIDE CAB( IN PROCESS )
PROPOSED
ADS –JPEG ADS , VIDEO ADS, BANNER ADS
APPLICATIONS
PICTURES & PROMOTION
DEALS & QUIZES
TOUR & TRAVEL BOOKING FACILITY
INTERACTIVE PLATFORM
HIGH QUALITY DIGITAL CONTENT
ETC.