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SUPER CABZ ADVERTISING FACTS




   BY SUPER
   CABZ
COMPANY GROWTH :
                  FROM 50-150 CABS( IN 3 MONTHS)

                                                     1000




    Number Of Cabs                 600




                150

50 cabs
Year 2011 -
September
     Year 2012- January   Year 2012-July   Year 2012-December
SUPER CABZ VS OTHER CABZ
                OCUPPANCY RATES FOR CABS >90%




OCCUPANCY




            0         20         40        60       80         100
      MEGA CABZ      EASY CABZ        MERU CABZ   SUPER CABZ

                    PERCENTAGE OF FLEET
SUPER CABZ
          AVERAGE DAILY KM TRAVELLED PER CAB:
                   300-350 KMS DAILY

                    Average Daily Km Travelled Per Cab
300
250
200
150
 100
  50
   0

kms    Super Cabz
                       Meru Cab
                                    Easy Cab
                                                  Mega Cab
AVERAGE DAILY PASSENGER PER CAB :15

                   Average Daily Passenger Per Cab

15
10
 5
 0

      Super Cabz
                     Meru Cab
                                        Easy Cab
                                                          Mega Cab

                           Super Cabz   Meru Cab   Easy Cab     Mega Cab
 Average Daily Passenger
                              15            8         5              4
        Per Cab
AD IMPRESSIONS GENERATED BY SUPER CABZ : 45
                  LACS PER MONTH PER CAB
                  Ad Impressions Generated Per Cab Per Month
IN LACS




          60
          40
          20
           0
                                                    Ad Impressions Generated Per Cab
               Super   Meru                                     Per Month
               Cabz           Easy
                       Cab                Mega
                              Cab
                                          Cab


                               Super Cabz        Meru Cab    Easy Cab    Mega Cab
    Ad Impressions Generated
                                     45             28          21           18
        Per Cab Per Month
                               IN LACS           IN LACS    IN LACS       IN LACS
TRAVELER PROFILE : SUPER CABZ
               50,000 TRAVELER PER MONTH


SEC A
SEC B
MASSES
AIRPORT
   TRAVELERS
FLEET NUMBER & TYPE :
                             150 CABS



INDICA V2 : 47 CABS
ALTO : 103 CABS
BRANDING AREA AVAILABLE
                       ( AS PER LAW)

                           EXTERIOR
4 Doors Area ( 100 %) : 36 SQ FT   Back Screen Glass ( 20%) :2-4 Sq. Ft
BRANDING AREA AVAILABLE
                        ( AS PER LAW)

                           INTERIOR
SEAT COVER BRANDING
PRODUCT SAMPLING
ENGAGEMENT PROGRAMS-QUIZES
BILL RECEIPT BRANDING
LEAFLET/ BROCHURE DISTRIBUTION
TABLET INSIDE CAB( IN PROCESS )
                               PROPOSED


ADS –JPEG ADS , VIDEO ADS, BANNER ADS
APPLICATIONS
PICTURES & PROMOTION
DEALS & QUIZES
TOUR & TRAVEL BOOKING FACILITY
INTERACTIVE PLATFORM
HIGH QUALITY DIGITAL CONTENT
ETC.
THANK YOU

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Super Cabz - Advertising Platform - Facts

  • 1. SUPER CABZ ADVERTISING FACTS BY SUPER CABZ
  • 2. COMPANY GROWTH : FROM 50-150 CABS( IN 3 MONTHS) 1000 Number Of Cabs 600 150 50 cabs Year 2011 - September Year 2012- January Year 2012-July Year 2012-December
  • 3. SUPER CABZ VS OTHER CABZ OCUPPANCY RATES FOR CABS >90% OCCUPANCY 0 20 40 60 80 100 MEGA CABZ EASY CABZ MERU CABZ SUPER CABZ PERCENTAGE OF FLEET
  • 4. SUPER CABZ AVERAGE DAILY KM TRAVELLED PER CAB: 300-350 KMS DAILY Average Daily Km Travelled Per Cab 300 250 200 150 100 50 0 kms Super Cabz Meru Cab Easy Cab Mega Cab
  • 5. AVERAGE DAILY PASSENGER PER CAB :15 Average Daily Passenger Per Cab 15 10 5 0 Super Cabz Meru Cab Easy Cab Mega Cab Super Cabz Meru Cab Easy Cab Mega Cab Average Daily Passenger 15 8 5 4 Per Cab
  • 6. AD IMPRESSIONS GENERATED BY SUPER CABZ : 45 LACS PER MONTH PER CAB Ad Impressions Generated Per Cab Per Month IN LACS 60 40 20 0 Ad Impressions Generated Per Cab Super Meru Per Month Cabz Easy Cab Mega Cab Cab Super Cabz Meru Cab Easy Cab Mega Cab Ad Impressions Generated 45 28 21 18 Per Cab Per Month IN LACS IN LACS IN LACS IN LACS
  • 7. TRAVELER PROFILE : SUPER CABZ 50,000 TRAVELER PER MONTH SEC A SEC B MASSES AIRPORT TRAVELERS
  • 8. FLEET NUMBER & TYPE : 150 CABS INDICA V2 : 47 CABS ALTO : 103 CABS
  • 9. BRANDING AREA AVAILABLE ( AS PER LAW) EXTERIOR 4 Doors Area ( 100 %) : 36 SQ FT Back Screen Glass ( 20%) :2-4 Sq. Ft
  • 10. BRANDING AREA AVAILABLE ( AS PER LAW) INTERIOR SEAT COVER BRANDING PRODUCT SAMPLING ENGAGEMENT PROGRAMS-QUIZES BILL RECEIPT BRANDING LEAFLET/ BROCHURE DISTRIBUTION
  • 11. TABLET INSIDE CAB( IN PROCESS ) PROPOSED ADS –JPEG ADS , VIDEO ADS, BANNER ADS APPLICATIONS PICTURES & PROMOTION DEALS & QUIZES TOUR & TRAVEL BOOKING FACILITY INTERACTIVE PLATFORM HIGH QUALITY DIGITAL CONTENT ETC.