Information on FORM Athletics

2. FORM Athletics is a tribute to hard working and dedicated athletes.
Born through the cultural vision of two men, FORM Athletics
launched January 2010 in California.
With athletes and fans alike ready for something new – apparel
reflective of their lifestyle and free of angry tough-guy graphics of
skulls and destruction, a double threat response has emerged from
Action Sports veteran Mark Miller and former WEC World Cham-
pion Urijah Faber. Harnessing Miller’s commitment and vast experi-
ence as a leading brand executive responsible for launching mega-
hits in the action sports industry, along with Faber’s positive attitude
and passion - a perfect balance was struck: quality and heart, with
a focus on the positive aspects of being an athlete.
A distinctive California surf-and-skate style is woven throughout
FORM Athletics, a culture that Miller is steeped in and Faber is well
known for bringing to the WEC. FORM Athletics embodies the ease
and comfort of the California lifestyle, combined with the superior
techniques of martial arts.
FORM Athletics respects the “art” of being an athlete – the intense
discipline and perseverance required. A merger between perfor-
mance and lifestyle, FORM Athletics apparel has perfect fit, premium
quality, ease of movement, superior materials and a clean aesthetic.
A look that is effortless, with gear that works as hard as you do.
FORM Athletics Core Values:
Performance
Discipline
Commitment
Heart
Respect

3. URIJAH FABER
CoFounder FORM Athletics
Urijah Faber, “The California Kid,” is one of the most successful featherweights
and unfailingly popular athletes in the history of mixed martial arts. The fans’
love for Faber is evidenced by WEC record-breaking viewership, doubled
attendance numbers and nearly three times the total gate when Faber is on the
fight card, as when Faber is not on the fight card.
Yet it is Faber’s mindset – as much as his world
championship titles and beachy good looks –
that draws in fans. Faber’s sincere dedication to
advancing the sport is what led him to cofound
FORM Athletics. “Urijah and I are both passionate
about doing something meaningful,” says FORM
founder Mark Miller. “We want to make people
aware of the positive benefits of sports and a
healthy lifestyle.”
True to his nickname, Faber is “all about being outside and enjoying Califor-
nia.” Born in the California town of Isla Vista in 1979 and raised in a commu-
nal environment in the northern part of the state, Faber learned healthy habits
from an early age. He logged an outstanding high school wrestling career
before becoming an all-time win leader, National medalist, and, eventually,
coach at the University of California, Davis. The young contender launched
his MMA career almost immediately upon graduation in 2003.
Known for his lightning-fast hands and incredible takedown skills, Faber
captured a championship belt in only his third professional fight and has won
nearly 90 percent of his pro contests overall. (At one point, the 5’6” athlete
held three different MMA titles simultaneously.) In his very first World Extreme
Cagefighting match, Faber won the Featherweight Championship; and he
went on to successfully defend that title for more than two consecutive years.
He currently contends for the WEC from a home base in Sacramento, CA.
Optimistic, clean cut, and lacking pretense, Faber credits his success to
discipline, hard work, and a respect for the artistry and technical aspects of
traditional martial arts – all combined with creativity that’s completely his own.
Fans, who say that The California Kid brings a refreshing surf-and-skate style
to the MMA ranks, are especially appreciative of the new techniques Faber
contributes to the sport. The accessible Faber believes in a mind-body connec-
tion and brings positivity to all that he does. “I’d like to be remembered as an
innovator,” the athlete affirms, “both inside and outside the cage.”

4. MARK A. MILLER
President, CEO, and CoFounder, FORM Athletics
For nearly three decades, FORM Athletics president, CEO, and founder
Mark Miller has dedicated himself to excellence in sales, marketing, and
general management of consumer products
companies that focus on action sports and youth
culture. Miller was responsible for launching
the insanely successful M3 snowboard line, and
his work with DC Shoes made the trademark
a household name. When Miller identified
the underserved market and huge potential of
Mixed Martial Arts and likeminded sports, he
seized the opportunity to “build a business,
lead a team, and do something meaningful.” So
like the athletes Miller works with, he possesses
discipline, finely honed expertise and bound-
less energy. With Miller’s single minded focus and vast experience, FORM
Athletics went from concept to clothing line within mere months.
As vice president for Yoshida Recreation Products (1996–2001), he managed
global marketing and sales, cultivated partnerships with global-leading brands
and companies, spearheaded innovative business strategies, marketing,
and sales plans, and made headlines (and major profits) by founding M3.
Subsequently, as he rocketed to the post of senior vice president and general
manager of the Americas at Quiksilver’s DC Shoes (2006–2009), Miller more
than doubled regional revenues to well over $300 million in his first 2 years,
despite a slumping economy. With additional experience at K2 Sports and
his own Mark Miller & Associates consultancy, the forward-thinking executive
has built a reputation for being dynamic aggressive, high powered, ultimately
delivering outstanding results – the same qualities he recognizes in athletes
and especially in Mixed Martial Arts.
At home in California, Miller is an MMA fan, he’s into snowboarding, guitar,
video games, and, most of all, his family. Miller sees FORM as another way to
make a positive impact, not only with outstanding products, but with corporate
leadership. “I’m a big fan of leaders,” he comments, citing groundbreaking
figures in music, sports, and the global scene. Miller goes on, “FORM is a trib-
ute to our athletes’ hard work and dedication. I want to do something signifi-
cant not only for myself, but for my family, the sport, and society.”

5. CONTACT INFO
Piney Kahn
piney@themilkmilk.com
Mobile: 503.260.8697