CHAPTER 1 DISCUSSION QUESTIONS1) What is the difference between the terms: sport & sports?2) Define "sport management."3) ...
WHAT IS THE DIFFERENCE BETWEEN SPORT & SPORTS?
SPORTS-A COLLECTION OF SEPERATE ACTIVITIES.-ITEMS IN A SERIES THAT WE CAN COUNT.
SPORT-AN ALL-ENCOMPASSING CONCEPT.-A COLLECTIVE NOUN THAT INCLUDES ALL SPORTINGACTIVITIES, NOT JUST THOSE THAT WE CAN PLAC...
SPORTS & SPORT IS SIMILAR TO…….RELIGIONS: DIFFERENT FAITHS OR BELIFE SYSTEMS         RELIGION: A GENERAL FAITH
SPORT MANAGEMENT-THE STUDY & PRACTICE OF ALL PEOPLE, ACTIVITIES,BUSINESSES, OR ORGANIZATIONS INVOLVED INPRODUCING, FACILIT...
SPORT INDUSTRY SEGMENT MODELS
1) PRODUCT TYPE MODEL-SEGMENTS THE SPORT INDUSTRY INTO 3 PRODUCT   SEGMENTS BASED ON TYPES OF PRODUCTS SOLD OR   PROMOTED ...
SPORT PERFORMANCE:-SPORT IS A PARTICIPATION OR SPECTATORIALPRODUCT.-SCHOOL-SPONSORED SPORTS, PROFESSIONAL SPORTS,FITNESS C...
SPORT PRODUCTION:-PRODUCTS NEEDED OR DESIRED TO PRODUCE OR TOINFLUENCE THE QUALITY OF SPORT PERFORMANCE.-EQUIPMENT, APPARE...
SPORT PROMOTION:-RODUCTS OFFERED AS TOOLS TO PROMOTE THE SPORTPRODUCT.-CELEBRITY ENDORSEMENTS, GIVEAWAYS, MEDIA,SPONSORSHI...
2) ECONOMIC IMPACT MODEL-THE SPORT INDUSTRY CAN BE DEFINED BY DESCRIBING 3   PRIMARY SECTORS:1) SPORT ENTERTAINMENT & RECR...
SPORT ENTERTAINMENT & RECREATION:-TEAMS, ATHLETES, EVENTS, TOURISM
SPORT PRODUCTS & SERVICES:-EQUIPMENT, CLOTHING, TRADE SHOWS
SPORT SUPPORT ORGANIZATIONS:-LEAGUES, LAW FIRMS, MARKETING ORGANIZATIONS
3) SPORT ACTIVITY MODEL-THE SPORT INDUSTRY CAN BE DEFINED BASED ON THE   SINGLE CHARACTERISTIC THAT DIFFERENTIATES   SPORT...
THE 4 UNIQUE ASPECTS OF SPORT MANAGEMENT1)   SPORT MARKETING     -SPORT IS CONSUMED AS QUICKLY AS IT IS PRODUCED2)   SPORT...
PRINCIPLED DECISION MAKING  “BASING DECISIONS ON THE ‘6 PILLARS OF CHARACTER.’”6 PILLARS OF CHARACTER:1)TRUSTWORTHINESS2)R...
ETHICAL DECISION MAKING  “USING ETHIC (MORAL) PRINCIPLES TO MAKE DECISIONS.”ETHICS:-A SYSTEM OF MORAL PRINCIPLES RELATING ...
THE 5 ETHICAL MAXIMS THAT THE SPORT MANAGER CAN            USE WHEN MAKING A DECISION1) THE GOLDEN RULE2) UTILITARIANISM3)...
THE GOLDEN RULE “ONE SHOULD TREAT OTHERS AS ONE WOULD LIKE         OTHERS TO TREAT ONESELF.”“ONE SHOULD NOT TREAT OTHERS I...
UTILITARIANISM “THE PROPER COURSE OF ACTION IS THE ONE THATMAXIMIZES THE GREATEST GOOD FOR THE GREATEST                  N...
THE CATEGORICAL IMPERATIVE“THE OBLIGATION TO DO ONE’S DUTY FOR ITS OWN SAKE        & NOT IN PURSUIT OF FURTHER ENDS.”
THE PROFESSIONAL ETHIC“THE PERSONAL & CORPORATE STANDARDS OF  BEHAVIOR EXPECTED OF PROFESSIONALS.”
THE TELEVISION TEST“ACT IN A WAY THAT YOU WOULD FEEL COMFORTABLE    EXPLAINING YOUR ACTION TO A TV AUDIENCE
SHOULD COLLEGE ATHLETES BE PAID?
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Chapter 1

  1. 1. CHAPTER 1 DISCUSSION QUESTIONS1) What is the difference between the terms: sport & sports?2) Define "sport management."3) How does the product type model define the sportindustry?4) How does the economic impact model define the sportindustry?5) How does the sport activity model define the sportindustry?6) What are the 4 unique aspects of sport management thatthe chapter discusses?7) Read the "Advice from Sport Management Academics" boxon page 17.8) What decision making principle is based on the 6 pillars ofcharacter?9) What are the 6 pillars of character?
  2. 2. WHAT IS THE DIFFERENCE BETWEEN SPORT & SPORTS?
  3. 3. SPORTS-A COLLECTION OF SEPERATE ACTIVITIES.-ITEMS IN A SERIES THAT WE CAN COUNT.
  4. 4. SPORT-AN ALL-ENCOMPASSING CONCEPT.-A COLLECTIVE NOUN THAT INCLUDES ALL SPORTINGACTIVITIES, NOT JUST THOSE THAT WE CAN PLACE ON ALIST.
  5. 5. SPORTS & SPORT IS SIMILAR TO…….RELIGIONS: DIFFERENT FAITHS OR BELIFE SYSTEMS RELIGION: A GENERAL FAITH
  6. 6. SPORT MANAGEMENT-THE STUDY & PRACTICE OF ALL PEOPLE, ACTIVITIES,BUSINESSES, OR ORGANIZATIONS INVOLVED INPRODUCING, FACILITATING, PROMOTING, ORORGANIZING ANY SPORT-RELATED BUSINESS ORPRODUCT.-CAREER FIELD: BUSINESS ENDEAVORS ASSOCIATEDWITH SPORT.-EDUCATION FIELD: UNIVERSITY-LEVEL ACADEMICPROGRAMS DESIGNED TO PREPARE STUDENTS TOASSUME POSITIONS IN THE SPORT INDUSTRY.
  7. 7. SPORT INDUSTRY SEGMENT MODELS
  8. 8. 1) PRODUCT TYPE MODEL-SEGMENTS THE SPORT INDUSTRY INTO 3 PRODUCT SEGMENTS BASED ON TYPES OF PRODUCTS SOLD OR PROMOTED BY THE BUSINESSES OR ORGANIZATIONS WITHIN THEM.1) SPORT PERFORMANCE2) SPORT PRODUCTION3) SPORT PROMOTION
  9. 9. SPORT PERFORMANCE:-SPORT IS A PARTICIPATION OR SPECTATORIALPRODUCT.-SCHOOL-SPONSORED SPORTS, PROFESSIONAL SPORTS,FITNESS CLUBS, SPORT CAMPS, ETC.
  10. 10. SPORT PRODUCTION:-PRODUCTS NEEDED OR DESIRED TO PRODUCE OR TOINFLUENCE THE QUALITY OF SPORT PERFORMANCE.-EQUIPMENT, APPAREL, FITNESS TRAINER, MEDICALCARE, ETC.
  11. 11. SPORT PROMOTION:-RODUCTS OFFERED AS TOOLS TO PROMOTE THE SPORTPRODUCT.-CELEBRITY ENDORSEMENTS, GIVEAWAYS, MEDIA,SPONSORSHIP, ETC.
  12. 12. 2) ECONOMIC IMPACT MODEL-THE SPORT INDUSTRY CAN BE DEFINED BY DESCRIBING 3 PRIMARY SECTORS:1) SPORT ENTERTAINMENT & RECREATION2) SPORT PRODUCTS & SERVICES3) SPORT SUPPORT ORGANIZATIONS-EACH SECTOR CONTRIBUTES AN ECONOMIC IMPACT ON THE OVERALL SPORT INDUSTRY.
  13. 13. SPORT ENTERTAINMENT & RECREATION:-TEAMS, ATHLETES, EVENTS, TOURISM
  14. 14. SPORT PRODUCTS & SERVICES:-EQUIPMENT, CLOTHING, TRADE SHOWS
  15. 15. SPORT SUPPORT ORGANIZATIONS:-LEAGUES, LAW FIRMS, MARKETING ORGANIZATIONS
  16. 16. 3) SPORT ACTIVITY MODEL-THE SPORT INDUSTRY CAN BE DEFINED BASED ON THE SINGLE CHARACTERISTIC THAT DIFFERENTIATES SPORT INDUSTRIES FROM ALL OTHER INDUSTRIES: SPORTS ACTIVITIES (GAMES & EVENTS).-DEFINES THE SPORT INDUSTRY AS:1) THE FIRMS & ORGANIZATIONS THAT PRODUCE SPORT ACTIVITIES.2) THE FIRMS & ORGANIZATIONS THAT PROVIDE PRODUCTS & SERVICES TO SUPPORT THE PRODUCTION OF SPORT ACTIVITIES.3) THE FIRMS & ORGANIZATIONS THAT SELL & TRADE PRODUCTS RELATED TO SPORT ACTIVITIES.
  17. 17. THE 4 UNIQUE ASPECTS OF SPORT MANAGEMENT1) SPORT MARKETING -SPORT IS CONSUMED AS QUICKLY AS IT IS PRODUCED2) SPORT ENTERPRISE FINANCIAL STRUCTURES -SPORT ENTERPRISES EARN A SIGNIFICANT PORTION OF REVENUE NOT FROM THE SALE OF A SERVICE (GAME) BUT FROM EXTRANEOUS SOURCES (CONCESSIONS, PARKING, MERCHANDISE) -DISCRETIONARY FUNDS: $ LEFT OVER AFTER NECESSARY EXPENDITURES HAVE BEEN MADE3) SPORT INDUSTRY CAREER PATHS -VOLUNTEERING & NETWORKING ARE CRITICAL TO CAREER SUCCESS IN THE SPORT INDUSTRY4) SPORT AS A SOCIAL INSTITUTION -SPORT IS A DISTINCTIVE SOCIAL ACTIVITY THAT IS FREQUENTLY THE BASIS OF A PERSON’S SOCIAL IDENTITY.
  18. 18. PRINCIPLED DECISION MAKING “BASING DECISIONS ON THE ‘6 PILLARS OF CHARACTER.’”6 PILLARS OF CHARACTER:1)TRUSTWORTHINESS2)RESPECT3)RESPONSIBILITY4)FAIRNESS5)CARING6)GOOD CITIZENSHIP2 STEP PROCESS:1)SELECT & COMMUNICATE THE RIGHT PRINCIPLES TO WHICHDECISIONS MUST ADHERE.2)APPLY THE APPROPRIATE PRINCIPLES.
  19. 19. ETHICAL DECISION MAKING “USING ETHIC (MORAL) PRINCIPLES TO MAKE DECISIONS.”ETHICS:-A SYSTEM OF MORAL PRINCIPLES RELATING TO HUMANCONDUCT.-A BRANCH OF PHILOSOPHY.-KNOWN AS “MORAL PHILOSOPHY.”-SEEKS TO ADDRESS HOW A MORAL OUTCOME CAN BEACHIEVED IN A SPECIFIC SITUATION.MORALITY:-A CODE OF CONDUCT ABOUT WHAT IS RIGHT VS WHAT ISWRONG.
  20. 20. THE 5 ETHICAL MAXIMS THAT THE SPORT MANAGER CAN USE WHEN MAKING A DECISION1) THE GOLDEN RULE2) UTILITARIANISM3) THE CATEGORICAL IMPERATIVE4) THE PROFESSIONAL ETHIC5) THE TELEVISION TEST
  21. 21. THE GOLDEN RULE “ONE SHOULD TREAT OTHERS AS ONE WOULD LIKE OTHERS TO TREAT ONESELF.”“ONE SHOULD NOT TREAT OTHERS IN WAYS THAT ONE WOULD NOT LIKE TO BE TREATED.”
  22. 22. UTILITARIANISM “THE PROPER COURSE OF ACTION IS THE ONE THATMAXIMIZES THE GREATEST GOOD FOR THE GREATEST NUMBER.”
  23. 23. THE CATEGORICAL IMPERATIVE“THE OBLIGATION TO DO ONE’S DUTY FOR ITS OWN SAKE & NOT IN PURSUIT OF FURTHER ENDS.”
  24. 24. THE PROFESSIONAL ETHIC“THE PERSONAL & CORPORATE STANDARDS OF BEHAVIOR EXPECTED OF PROFESSIONALS.”
  25. 25. THE TELEVISION TEST“ACT IN A WAY THAT YOU WOULD FEEL COMFORTABLE EXPLAINING YOUR ACTION TO A TV AUDIENCE
  26. 26. SHOULD COLLEGE ATHLETES BE PAID?

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