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Suggestar - Simple Smartphone Feedback, Actionable Solutions
- 3. Suggestar offers your customers a
simple smartphone feedback
experience while giving you
actionable results to help improve
customer loyalty.
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- 4. How do companies get feedback today?
• Comment Cards
• Direct Phone Calls
• Direct Email
• Social Networks
• Facebook
• Twitter
• Paper Surveys
• Online Surveys
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- 5. 6 major problems with feedback today
1. Too Expensive
2. Low Response Rates
3. Too Long
4. Analysis Paralysis
5. Not Smartphone Focused
6. Too Public (Yelp, FB)
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- 7. Traditional market research cannot
be done on a smartphone - It’s just
a disguise.
We need a whole new approach.
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- 8. Suggestar focuses on your need to get
instant and actionable feedback
…while respecting your customers’ time.
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- 9. Compelling Features and Differentiation of
1. Simplicity in Feedback Experience
2. Dedicated Smartphone Technology
3. “Net Promoter Score” Designed for Mobile
combined with Natural Language Processing
4. Instant and Essential Reporting
5. We own all of our technology
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- 10. Feedback Triggered by the “Suggestar Question”
Would you suggest our company to your
friends, family or colleagues?
NO MAYBE SURE
Question is then followed by an open-ended
response requesting detailed feedback.
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- 11. 3 Main Benefits of the “Suggestar” Question
1. Extremely accurate measure of loyalty
2. Feedback focused on the core message
3. Automatically classifies customer sentiment
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- 13. Smartphones Rule
In the last 3 years, the number of
PC’s grew by 40%...
The number of Smartphones grew
by 160%
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- 14. 2012 was the Tipping Point!
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- 15. Suggestar Information Flow
TellYourCompany.com/locationID
Would you suggest us?
Why or Why Not?
+
5 Star Questions
Real-Time Reporting Dashboard
Franchise Level | Regional | District | Location Level
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- 16. Additional Features
1. Random Rotation (5 Questions at a
time.)
2. Social Media Integration for “Suggestars”
3. Topic Recognition (More NLP)
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- 17. Standard Implementation Roadmap
1. Setup Account (Train Key Individuals)
2. Add Survey Questions
3. Create Location Links
4. Marketing Materials
5. Pilot Tests (Min. 1 month in field)
6. Determine Roll Out Schedule
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- 19. Key Benefits
1. Smartphone use will result in dramatic increase in response rates.
2. Customer attitude is precisely measured.
3. Instant and private problem resolution.
4. Focuses on the real problem at hand – Let the customers tell us in
their own words.
5. Real-time results and reporting analysis
6. We cut to the chase. – Language analytics allows for clearer
decision making
7. All the scores can be reported in stacked ranking format by
locations and by areas.
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- 20. We are the new standard in
smartphone customer experience
management.
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