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Simple Smartphone Feedback, Actionable Solutions



 13-01-09                                     1
What is Suggestar?




13-01-09       © 2012 Choice Media - CM Internal Use   2
Suggestar offers your customers a
     simple smartphone feedback
      experience while giving you
   actionable results to help improve
           customer loyalty.


13-01-09      © 2012 Choice Media - CM Internal Use   3
How do companies get feedback today?

           • Comment Cards
           • Direct Phone Calls
           • Direct Email
           • Social Networks
             • Facebook
             • Twitter
           • Paper Surveys
           • Online Surveys

13-01-09       © 2012 Choice Media - CM Internal Use   4
6 major problems with feedback today


           1.   Too Expensive
           2.   Low Response Rates
           3.   Too Long
           4.   Analysis Paralysis
           5.   Not Smartphone Focused
           6.   Too Public (Yelp, FB)


13-01-09          © 2012 Choice Media - CM Internal Use   5
Some Current Examples
Traditional market research cannot
be done on a smartphone - It’s just
a disguise.

We need a whole new approach.


13-01-09    © 2012 Choice Media - CM Internal Use   7
Suggestar focuses on your need to get
instant and actionable feedback

…while respecting your customers’ time.




 13-01-09    © 2012 Choice Media - CM Internal Use   8
Compelling Features and Differentiation of


            1. Simplicity in Feedback Experience

            2. Dedicated Smartphone Technology

            3. “Net Promoter Score” Designed for Mobile
            combined with Natural Language Processing

            4. Instant and Essential Reporting

            5. We own all of our technology
 13-01-09                © 2012 Choice Media - CM Internal Use   9
Feedback Triggered by the “Suggestar Question”


Would you suggest our company to your
friends, family or colleagues?

            NO       MAYBE                               SURE


Question is then followed by an open-ended
response requesting detailed feedback.

 13-01-09        © 2012 Choice Media - CM Internal Use          10
3 Main Benefits of the “Suggestar” Question



1. Extremely accurate measure of loyalty

2. Feedback focused on the core message

3. Automatically classifies customer sentiment




13-01-09             © 2012 Choice Media - CM Internal Use   11
Why Smartphones?




13-01-09      © 2012 Choice Media - CM Internal Use   12
Smartphones Rule

In the last 3 years, the number of
PC’s grew by 40%...

The number of Smartphones grew
by 160%


13-01-09      © 2012 Choice Media - CM Internal Use   13
2012 was the Tipping Point!




13-01-09           © 2012 Choice Media - CM Internal Use   14
Suggestar Information Flow

 TellYourCompany.com/locationID


                    Would you suggest us?



                 Why or Why Not?
                         +
                 5 Star Questions




                    Real-Time Reporting Dashboard
           Franchise Level | Regional | District | Location Level


13-01-09                    © 2012 Choice Media - CM Internal Use   15
Additional Features


   1. Random Rotation (5 Questions at a
     time.)

   2. Social Media Integration for “Suggestars”

   3. Topic Recognition (More NLP)


13-01-09         © 2012 Choice Media - CM Internal Use   16
Standard Implementation Roadmap


   1. Setup Account (Train Key Individuals)
   2. Add Survey Questions
   3. Create Location Links
   4. Marketing Materials
   5. Pilot Tests (Min. 1 month in field)
   6. Determine Roll Out Schedule


13-01-09         © 2012 Choice Media - CM Internal Use   17
Comparison Grid




13-01-09      © 2012 Choice Media - CM Internal Use   18
Key Benefits
     1. Smartphone use will result in dramatic increase in response rates.

     2. Customer attitude is precisely measured.

     3. Instant and private problem resolution.

     4. Focuses on the real problem at hand – Let the customers tell us in
        their own words.

     5. Real-time results and reporting analysis

     6. We cut to the chase. – Language analytics allows for clearer
        decision making

     7. All the scores can be reported in stacked ranking format by
        locations and by areas.

13-01-09                    © 2012 Choice Media - CM Internal Use            19
We are the new standard in
    smartphone customer experience
    management.



13-01-09     © 2012 Choice Media - CM Internal Use   20
Simple Smartphone Feedback, Actionable Solutions




 13-01-09        © 2012 Choice Media - CM Internal Use   21

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Suggestar - Simple Smartphone Feedback, Actionable Solutions

  • 1. Simple Smartphone Feedback, Actionable Solutions 13-01-09 1
  • 2. What is Suggestar? 13-01-09 © 2012 Choice Media - CM Internal Use 2
  • 3. Suggestar offers your customers a simple smartphone feedback experience while giving you actionable results to help improve customer loyalty. 13-01-09 © 2012 Choice Media - CM Internal Use 3
  • 4. How do companies get feedback today? • Comment Cards • Direct Phone Calls • Direct Email • Social Networks • Facebook • Twitter • Paper Surveys • Online Surveys 13-01-09 © 2012 Choice Media - CM Internal Use 4
  • 5. 6 major problems with feedback today 1. Too Expensive 2. Low Response Rates 3. Too Long 4. Analysis Paralysis 5. Not Smartphone Focused 6. Too Public (Yelp, FB) 13-01-09 © 2012 Choice Media - CM Internal Use 5
  • 7. Traditional market research cannot be done on a smartphone - It’s just a disguise. We need a whole new approach. 13-01-09 © 2012 Choice Media - CM Internal Use 7
  • 8. Suggestar focuses on your need to get instant and actionable feedback …while respecting your customers’ time. 13-01-09 © 2012 Choice Media - CM Internal Use 8
  • 9. Compelling Features and Differentiation of 1. Simplicity in Feedback Experience 2. Dedicated Smartphone Technology 3. “Net Promoter Score” Designed for Mobile combined with Natural Language Processing 4. Instant and Essential Reporting 5. We own all of our technology 13-01-09 © 2012 Choice Media - CM Internal Use 9
  • 10. Feedback Triggered by the “Suggestar Question” Would you suggest our company to your friends, family or colleagues? NO MAYBE SURE Question is then followed by an open-ended response requesting detailed feedback. 13-01-09 © 2012 Choice Media - CM Internal Use 10
  • 11. 3 Main Benefits of the “Suggestar” Question 1. Extremely accurate measure of loyalty 2. Feedback focused on the core message 3. Automatically classifies customer sentiment 13-01-09 © 2012 Choice Media - CM Internal Use 11
  • 12. Why Smartphones? 13-01-09 © 2012 Choice Media - CM Internal Use 12
  • 13. Smartphones Rule In the last 3 years, the number of PC’s grew by 40%... The number of Smartphones grew by 160% 13-01-09 © 2012 Choice Media - CM Internal Use 13
  • 14. 2012 was the Tipping Point! 13-01-09 © 2012 Choice Media - CM Internal Use 14
  • 15. Suggestar Information Flow TellYourCompany.com/locationID Would you suggest us? Why or Why Not? + 5 Star Questions Real-Time Reporting Dashboard Franchise Level | Regional | District | Location Level 13-01-09 © 2012 Choice Media - CM Internal Use 15
  • 16. Additional Features 1. Random Rotation (5 Questions at a time.) 2. Social Media Integration for “Suggestars” 3. Topic Recognition (More NLP) 13-01-09 © 2012 Choice Media - CM Internal Use 16
  • 17. Standard Implementation Roadmap 1. Setup Account (Train Key Individuals) 2. Add Survey Questions 3. Create Location Links 4. Marketing Materials 5. Pilot Tests (Min. 1 month in field) 6. Determine Roll Out Schedule 13-01-09 © 2012 Choice Media - CM Internal Use 17
  • 18. Comparison Grid 13-01-09 © 2012 Choice Media - CM Internal Use 18
  • 19. Key Benefits 1. Smartphone use will result in dramatic increase in response rates. 2. Customer attitude is precisely measured. 3. Instant and private problem resolution. 4. Focuses on the real problem at hand – Let the customers tell us in their own words. 5. Real-time results and reporting analysis 6. We cut to the chase. – Language analytics allows for clearer decision making 7. All the scores can be reported in stacked ranking format by locations and by areas. 13-01-09 © 2012 Choice Media - CM Internal Use 19
  • 20. We are the new standard in smartphone customer experience management. 13-01-09 © 2012 Choice Media - CM Internal Use 20
  • 21. Simple Smartphone Feedback, Actionable Solutions 13-01-09 © 2012 Choice Media - CM Internal Use 21