Hello everybody and welcome to our 5th SlideShare post! The slides you are seeing are taken from our fifth webinar: Punching above its weight - How Denmark is winning hyperscale datacenters (you can find the video here: https://youtu.be/GGDhnQ7U9Os). Our special guest, Merima Dzanic (Chief Marketing Officer at Danish Data Center Industry) helped us understand the digital evolution of the Nordics, giving us some insights about the datacenter industry in Denmark, explaining why the country is becoming the place-to-be for datacenters and hyperscalers looking for a way to be highly efficient and sustainable at the same time. Learn more about Immersion Cooling here: Wikipedia https://en.wikipedia.org/wiki/Server_immersion_cooling And in our Blog: https://submer.com/blog/what-is-immersion-cooling — Follow us online here: YouTube: https://www.youtube.com/c/Submer Twitter: https://twitter.com/submertech Instagram: https://www.instagram.com/submertech/ Facebook: https://www.facebook.com/submertech/ Website: https://submer.com LinkedIn: https://www.linkedin.com/company/submer-immersion-cooling/

1. Submer Webinar:
Punching Above Its Weight -
How Denmark is Winning
Hyperscale Datacenters
Merima Dzanic
Chief Marketing Officer at
Danish Data Center Industry
Twitter: @submertech @DanishDCI
Instagram: @submertech
Facebook: @submertech
www.datacenterindustrien.dk
info@datacenterindustrien.dk

2. Welcome one and all...
Diarmuid Daltún
Chief Commercial Officer
CCO @ Submer
+34 620024600
diarmuid@submer.com
@ddaltun

3. Immersion Cooling
Submer’s World
Follow us on
Submer@submertech @submertech @submertech @submertech2015

4. A warm welcome to our expert for
this webinar...
Merima Dzanic
Chief Marketing Officer at Danish
Data Center Industry
Described as “a very creative event producer with
a “can-do” attitude, Merima graduated in London
with the thesis: “The impact of automation
technologies on employment: Perspectives from
the data centre industry”. Experienced conference
manager with a huge passion for the environment,
Merima is Chief Marketing Officer at Danish Data
Center Industry, an organisation that serves the
purpose of attracting data center investments to
Denmark.

5. What is Danish Data Center Industry?
● Make it easier for you to do business with and in Denmark.
● Establish connections and business relationships by and
between members.
● Strengthen cooperation between private and public
companies.
● Positively influence the political agenda of Denmark with
respect to digital businesses.
● To meet the ongoing demand for skilled workers and
specialists to support the digital revolution in Denmark.

6. The Danish Data Center Industry Story
2016 2018 Futur
e
2017 2019
Founding Partners
meet in Odense
Initial meetings Fully established
ecosystem with
local, regional, and
international
efforts
75+ members
DDI events/webinars
Expanded reach
Leading voice for
Danish datacenter
ecosystem

7. Broad Based Membership
Building &
Construction
Technical
Infrastructure
Technical
Architecture
Maintenance
Services
Consulting Outfitting &
Interiors
Exterior &
Landscaping

8. Infrastructure
development -
new solutions
Education &
training new
specialists
New markets,
New businesses
Joint ventures
Exporting expertise:
● Energy
efficiency
● Heat reuse
● Construction
● Big Data
Denmark as the
leading Nordic hub
Opportunities

10. The Growing Nordic Datacenter Market
● Investments in Nordic datacenters are set to double by 2025*
● Expected annual construction investments in the order of EUR 2-4.3
billion*
● Annual projected installed annual capacity of 280-580 MW per year*
● Major fiber optic installations linking the Nordics (Denmark-New
Jersey) to North America and Asia are in the planning stages
● Quickest routes to moving traffic will be via the Nordics countries in
the very near future
*“Data Centre Opportunities in the Nordics – An Analysis of the Competitive Advantages”, published by the Nordic Council of
Ministers, 2018

11. Location, Location, Location:
Geography as Strategic Advantage

12. Google Land Purchases 1 & 2
DigiPlex 1 Data Center
Facebook Data Center - Live 2020
Apple Data Center - live 2019
Bulk Infrastructure -
Colocation Land Purchase
Viking Link
UK-Denmark Energy
HAVFRUE Network
NJ-Denmark Connectivity
COBRAcable
Netherlands-Denmark
Energy

13. A Brief Word About Aabenraa

14. Attracting Hyperscalers & Staying Green:
The Denmark Challenge & Advantage
According to a Danish Energy Agency forecast, the operation
of datacenters will account for 17%of Denmark electricity
consumption in 2030. About half of this consumption
will be related to cooling procedures.

15. Denmark: The Land of Sustainability
● Reliable power grid with an uptime of 99.99% and 80% of power lines
underground
● A mild climate that allows low-energy cooling all year round
● Low-risk sites available with N-1 132/150 kV power supply
● Good access to large-scale sites due to low population density
● 72% of the Danish power supply comes from renewable sources
● Reuse of waste heat for district heating, which warms 64% of all Danish homes
● A growing clean-tech sector
● Sustainability is encoded in the DNA of Nordics

16. Efficiency and Sustainable Development:
the Danish Strategy
Sustainable development is about finding ways to develop
environmental, financial, and social resources that meet the needs of
the present without compromising the ability of future generations
to meet their own needs.
It is built on three pillars:

17. Financial
Sustainability
Social Sustainability
Environmental
Sustainability
$

18. How can the Digital Evolution be
Sustainable
● Renewable energy and integration of the datacenter into our energy
networks to utilize reuse of heat.
● Latest approaches in power and cooling innovations – make it
easier for industry wide adoption.
● Automation technologies: Software-Defined Datacenter.
● Corporate Responsibility and IT Infrastructure Reuse (Circular
Economy).
● The Incentive for Investing today for reusability in the future.

19. Your Journey in the Datacenter Business
● Capacity Media – working on telecoms conferences in Europe,
Asia and North America
● DatacenterDynamics – leading the EMEA portfolio
● Master of Science in Business Management, focusing on data
center skills and automation technologies
● Danish Data Center Industry – leading the strategic direction of
the association

20. Diversity in Danish Datacenter Industry
● Fundamental skills crisis: The rate of the growth disproportionate with the
workforce (as analysed by Jeff Omelchuck in our previous webinar)
● Turner and Townsend Data Center Cost Survey Results: only 12% of
respondents believed that there are sufficient number of consultants and
contractors in the market with datacenter experience.
● The skills gap will not solve itself: to meet the growing industry demand for
datacenters, it is essential to acknowledge the importance of improving
gender diversity in the workforce.
● Greater focus on STEM subjects, focused education and upskilling.
○ Denmark ranks 5th in the EU, with 1/2 female STEM participation.
● Employing more women in the boardroom of tech giants to set the standard.

21. Immersion Cooling
Submer’s World
Follow us on
Submer@submertech @submertech @submertech @submertech2015